Proposed outline to give strength and value to Pakistan agriculture

1. 3/5/2024 1
Pak Horticulture Reform Project
Imrana Shakoor

2. 3/5/2024 2
VISION STATEMENT
◼ Creating respect to the nature and bringing economic
reform by educating farmers about GAP, introduce
preventing technology for pre/post losses and provide a
nationalplatformto the Horticulture produces, isour
prime concern.
◼ For this aim company will introduce a complete range of
naturally preserved product range with the blend of state
of art , perfection and quality that developed a confidence
of hygieneand safefood among consumers
Imrana Shakoor

3. 3/5/2024 3
AGRICULTUR
AWARNESS PROGRAM
HOTRICULTURE REFORM &
DEVELOPMENT
PROGRAM
GOALS &OBJECTIVES
Traditional practices & un awareness of farmers
Unavailability of mobilization Facility
Shortage of Technology
Lack of Cold Chain Facility
RECENT PROBLEMS
SCOP OF THE
PROJECT
Development ,Preparation, Packing
,Marketing & Distribution of Agri-based
Products at Karachi Highway Plant
Imrana Shakoor

4. 3/5/2024 4
Middle man
ROSHAN
Local Market
Traditionalmethod
Of farming
Delay in Delivering Market
Decline in shelf life
Quality Loss
Improvement
of
Agriculture
culture
Less Profit to Farmers
Farm houses 1 Farm houses 3
Farm houses 2
Collectivelyfarm production
Production Record Keeping
GAP awareness
Pesticide control
program
Proper use of artificial
fertilizer
AGRICULTURE AWARNESS
PROGRAM
Traditional methodology causes waste of production
LOCAL AGRI SCNARIO
Continued to
Old Harvesting Techniques
Pre & Post harvesting losses
Removal of drawbacks
EXTENDED SHELF LIFE
QUALITY PROTECTION
MOBILE
COLDCHAIN
FACILITY
ON TIME DELIVERY
DIRECT ACCESS
TO FARMERS
Collaboration with University &
Experts
Imrana Shakoor

5. 3/5/2024 5
PROPOSED PLAN
Organisation
AGRICULTURE
AWARENSS
PROGRAM
TESTING LAB
PACKING MATERIAL
PRODUCTION
COLD STORAGE
PROCESSING UNITS
STORAGE FACILITY
PACKING
RENTING FACILITY
TO OTHER PROCESSING
INDUSTRY
SUPPLYTO LOCAL
INDUSTRY
REVENUE
GENERATION
QUALITY CONTROL &
TESTING
ADVICE TO FARMERS FOR GAP & PESTICIDE CONTROL
HYGIENE & SAFE FOOD
BRAND LOYALITY
SUPPLY TO INTERNATIONAL
MARKET
SUPPLY TO LOCAL MARKET
COMMERCIAL SHOP DISPLAY
FROZEN VEGETABLES
DRY FRUITS
DRY VEGETABLES
CANNED FRUITS
CANNED VEGETABLES
FRUIT JUICES
FRESH PARASHIBEL
PRESERVED &
PROCESSED (PAKISTANI
SPECIALITIES
Imrana Shakoor

6. 3/5/2024 6
Fruit Juice
Canned Vegetables Frozen Vegetables
Canned Fruits Dried Fruits
Frozen Fruits Dried Vegetables
Preserved & Processed products
Consumer Products
Direct
approach
to
consumer
POTENTIAL MARKETS & CUSTOMERS
◼ CONVIENENCE TO WORKING CLASS
◼ HOUSE HOLDS
◼ HEALTH CONCIOUS GROUPS
◼ GLOBALIZED CULTURED PEOPLES
◼ CONTNENTAL DINING TREND
◼ SUPER MARKETS
◼ COMMERCIAL DISPLAY CENTRE
◼ DEPARTMENTAL STORES
Beverage Industry
Jam Industry
Ready Meal
Industry
Cereal/desert
Industry
Industrial Products
Supply to Industries
Local
Market
Global
Market
Import potential
STRONG MARKETING COMPAIGN
Demand Creation
Imrana Shakoor

7. 3/5/2024 7
MARKET POTENTIALOF HOTRICULTURERANGE
(EUROPEAN MARKET)
12
7 4
7
13
32
19
Fruit Juice
Canned Veg
Frozen Veg
Canned Fruits
Dried Fruits
Frozen Fruits
Dried Veg
%Volume of Sale in Perishables products
36
17
20
15
4 6 1 Fruit Juice
Canned Veg
Frozen Veg
Canned Fruits
Dried Fruits
Frozen Fruits
Dried Veg
% Value of Sale in Perishables products
Imrana Shakoor

8. 3/5/2024 8
Pure Juices: 100 %fruits with consist & strength
as fresh squeezed juice
Nectars: concentrated or pasteurized puree of
fruit pulp with addition of sugar and water.
Juice drinks: 6 to 50% fruit juices with water and
sugar with sweeteners and artificial flavor
Fruits Juices Fruits
fresh/frozen
Evaporation Adding water &
sugar
Packing
Canned Fruits Inactivation of
microorganism
Pasteurization
aprox @ 90 C
Adding water &
sugar
Packing
Canned
Vegetables
Inactivation of
microorganism
Pasteurization
aprox 90 C
Heat Sterilization
@ 121 C/adding
Acetic acid
Packing
PROCESSING FLOW OF PRODUCT LINE
Imrana Shakoor

9. 3/5/2024 9
Frozen Fruits/
Vegetables
Blanching of
fruits &
vegetables
Defrosting
/slow freezing Packing
Preserved/Proce
ssed Fruits/
Vegetables
Preservation in
sulphite solution
preserving agent
OR preserved
with aprox 60%
of sugar volume
Packing
Dried Fruits/
Vegetables
Dehydration of
80% water to
Inactivation of
microorganism
OR Sun or
Field Dried Packing
Preserved as
whole cut,
sliced or
powdered
PROCESSING FLOW OF PRODUCT LINE
Imrana Shakoor

10. 3/5/2024 10
CREDENTIAL OF THE PROJECT
REDUCTION OF WASTAGE IN PARASHIBLES
ECONOMIC BOOST
UP WARD TREND IN
STANDARD OF LIVING
AWARNESS FOR SAFE
PRODUCTION
METHOD.
SELECTION OF CHOICES
INTRODUCTIONOF
WORLD CALSS ITEMS TO
PAKISTAN
GLOBALIZATION
GIVING INTERNATIONAL
STANDARD TO PARASHIBLES
ENVIORNMRNTAL
FRIENDLY RECYCLABLE
PACKING
EMPLOYMENT
GENERATION
REVENUE
GENERATION
PROVISIONOF DIRECT
BENEFIT TO GROWERS
ESTABLISHINGA CULTURE OF
CHAIN CONCEPT OF ‘FARM
TO CONSUMER’
Imrana Shakoor

11. 3/5/2024 11
Horticulture Reform Project
Vision
Resource Allocation & Management
Internal Analysis External Analysis
Functional and Management Strategies
Accountability and
Performance measures
Corporate
Level
Department
Level
Budgeting Guidelines
Strategic Priorities
& Objectives
COPING UP THE PROJECTS
Imrana Shakoor

12. 3/5/2024 12
COPING UP THE PROJECTS
◼ STRATEGIC PRIORTIES& OBJECTIVES VALUATION
MANAGING TIME & SCHEDULE
TURNOVERS &VOLUMES
◼ RESOURCESALLOCATION & MANAGEMENT
TEAM FORMATION
COST MANAGEMENT
◼ FUNCTIONAL& MANAGEMENT STRATEGY
QULAITY MANAGEMENT & OPERATION
RISK MANAGMENT
Imrana Shakoor

13. 3/5/2024 13
◼ MANAGING TIME & SCHEDULE
◼ MILESTONES SCHEDULE
◼ PROCUREMENT,EQUIPMENT AND DELIVEY SHOW DOWN
◼ COST MANAGEMENT
◼ PROJECT EXECUTION BUDGET
◼ CASH FLOW FORCAST
◼ COLLECTION OF COST DATA, ANALYSIS
◼ CORRECTIVE ACTION PLANS IF REQUIRED TO MAINTAIN BUDGET
◼ EFFECTIVE COST CHANGE CONTROL SYSTEM (CONTORL TOOL)
◼ TURNOVERS & VOLUMES
◼ PLANNING OF SCOPE & OBJECTIVES
Imrana Shakoor

14. 3/5/2024 14
TEAM FORMATION
Qualification
/Experience
Skills & Attitudes
Facilities and
Rewards
Company
Objective
Trainingand Individual
innovation
Team Building
Approach
Team
Task
Individual
Imrana Shakoor

15. 3/5/2024 15
◼ QUALITY MANAGEMENT & OPERATION
◼ PRODUCTION DESCRIPTION
◼ PROCESS DESCRIPTION
◼ CHAIN CONTROL
◼ PACKING SAMPLES
◼ TRANSPORT & STORAGE CONDTION
◼ MICRO BIOLOGICAL CHARACTERISTICS
◼ CHEMICAL CHARACTERITICS
◼ ADAPTION OF STANDARDS AND PROTOCOLS
◼ ISO 22000
◼ APPLICATION OF PDCA CYCLE
◼ RISK MANAGEMENT
◼ IDENTIFICATION & DEVELOPMENT OF RESPONSES FOR ;
◼ POLITICAL FINANCIAL DEFICIENCY IN SCOPE AND SPECIFICATION.
PLAN DO
ACT CHECK
Imrana Shakoor

16. 3/5/2024 16
SUGGESTION& COMMENTS
PROBLEMS
Demand Creation
i. Processed, canned, preservedfruits and vegetable marketis not
eligible inAsian region. Asianregionproduces all types of fruits and
vegetables & eating Freshproduces is the trend ofAsian region.
ii. Internationally only those processed, preserveditems are consumed
which are not produced domesticallyor produced seasonally.
iii. Internationally only Europeanregion’s consumption of processed,
preservedfoods is encouraging.
Imrana Shakoor

17. 3/5/2024 17
Business Work Plan
Machinery /Equipments
/Technology
Feasibility
ProjectedBudget
Infra Structure Staffing Operational
Expense
Investment
Budgeting
MarketSurvey
Financing
Product costing
Production capacity
`
Sale forecast
Consultation/Hiring
Proposal &
quotations
Proposal &
quotations
Projectionon basis of
organization design
Calculative
projection
ProjectedCash Flow
ProjectedPL
Construction
Advisor
Internal
External
Imrana Shakoor