SlideShare a Scribd company logo
t @CLIFFDEPREYTERE
THE CRONOS GROUP
THE BUSINESS ANALYSTS
KORTRIJK
PRODUCT OWNER SUPPORT
IMPACT
MAPPINGmake why, who, how and what visible and obvious
WHY I
deliver business goals! Not just features
WHO
K II
Satisfy the most important actors first!
IMPACTS HOW
b
III
Actors in the perspective of the business goal
WHAT
IV
Treat deliverables as options!
IMPACT MAP SKELETON
WHY
IMPACTS
WHAT
WHO
K
WHO
K
b
IMPACTS
b
IMPACTS
b
IMPACTS
b
WHAT
WHAT
WHAT
WHAT
IMPACT MAP SKELETON
WANTS TO
HELP
PEOLE TO
EAT
HEALTHY
LOGIN
EMAIL
MARK
MIA
START
EAT
HEALTHY
FOOD
MOTIVATE
FRIENDS
Advertise
Alpro
Soya
GLYC.
INDEX
% FAT
FACEB.
Place
banners
ALTERNATIVES
Do not criticize any ideas!
PRIORITIES
People don’t change…Their priorities do!
EARN OR LEARN
Evidence of your assumptions!
(
STORY MAPPINGSimplicity is the ultimate sophistication
IMPACTS IMPACTS IMPACTS IMPACTS
BACKBONE
WHAT
WHAT
WHAT
WHAT
WHAT
WHAT
WHAT
WHAT
WHAT
WHAT
WHAT
WHAT
WHAT
NECESSITY
FLOW
LOGIN SEARCH SAVE SHARE
BACKBONE
EMAIL
TWITTER
GOOGLE+
ALFABET.
% FAT
ONLINE
AS PDF
AS DOCX
EMAIL
FACEBOOK
TWITTER
GOOGLE+
NECESSITY
FLOWFACEBOOK
VEGGIE
GLYC. IND.
As MIA
I want recipes ordered by % fat
so that I can start to eat healthy non-fat food
LET PEOPLE EAT HEALTHY - WHO – HOW - WHAT
Shared documents aren’t shared understanding
Stop trying to write perfect documents
Good documents are like vacation photos
Story Maps are used for breaking down
BIG stories as you tell them
Simplicity is the ultimate sophistication
See you soon!
YOU
THANK
FOR WATCHING

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Agile Tour Brussels 2014 - Discover the shortest path to the business goal