1. SomaStream’s
Membership Marketing
GPS Demo for AGIA
Efficient “On the fly”
Prospect Segmentation
& Targeting for EA+
Thomas C. Selleck
SomaStream Inc.
www.SomaStream.blogspot.com
Copyright 2012 SomaStream Inc. 1

2. Membership Marketing GPS
The Membership Marketing GPS demo
is based on these assumptions:
• 4 different products available:
Individual, Couple, Family & Youth
Traveler
• Initial contact is via email to house list
• List is not specifically targeted
• All emails link to one Gateway page
Copyright 2012 SomaStream Inc. 2

3. Membership Marketing GPS
The Membership Marketing GPS demo
is based on these assumptions:
• Effective email subject lines
• Engaging email body copy that
promises personalized
recommendations
• A targeted “slippery slope” sales
landing page/ microsite that leads
prospects to a close
Copyright 2012 SomaStream Inc. 3

4. Membership Marketing GPS
This Membership Marketing GPS demo
shows what happens in the critical inter-
mediate phase of the “Gateway” page:
After a prospect has made the initial
click
Before they are exposed to personalized
recommendations and the sales close
Copyright 2012 SomaStream Inc. 4

5. Membership Marketing GPS
On the Gateway page, the Membership
Marketing GPS demo filters prospects
into 4 groups.
Each group is offered a different
product:
6. For business travelers
7. For couples
8. For families
9. For parents of independent
youth travelers 15-25
Copyright 2012 SomaStream Inc. 5

6. Membership Marketing GPS
On the Gateway page, the Membership
Marketing GPS demo filters prospects
into 4 groups. Each group is offered a
different product:
5. For business travelers
6. For couples
7. For families
8. For parents of independent
youth travelers 15-25
Copyright 2012 SomaStream Inc. 6

7. Membership Marketing GPS
On the Gateway page, the Membership
Marketing GPS demo filters prospects
into 4 groups. Each group is offered a
different product:
• Individual Plan (for business travelers)
• Couples Plan
• Family Plan (includes youth travelers)
• Independent youth travelers
(targeted to parents)
Copyright 2012 SomaStream Inc. 7

8. Membership Marketing GPS
The 4 groups of prospects (and
corresponding products) are further
divided into 1 of 3 sub-divisions –
each with its own landing page & offer.
Each landing page appeals directly to the
specific prospect sub-groups:
9. Domestic travelers: Road trips only
10.Domestic travelers: Air travel & road trip
11.International & domestic travelers
Copyright 2012 SomaStream Inc. 8

9. Membership Marketing GPS
The 4 groups of prospects (and
corresponding products) are further
divided into 1 of 3 sub-divisions –
each with its own landing page & offer.
Each landing page appeals directly to the
specific prospect sub-groups:
• Domestic travelers: Road trips only
• Domestic travelers: Air & road trips
• International & domestic travelers
Copyright 2012 SomaStream Inc. 9

10. Membership Marketing GPS
Targeted Landing Pages
Domestic Domestic Int’l &
Road Trip Air & Road Trip Domestic
Business Offer 1 Offer 2 Offer 3
Travelers
Couples Offer 4 Offer 5 Offer 6
Families Offer 7 Offer 8 Offer 9
Parents Offer 10 Offer 11 Offer 12
of Youth
Travelers
Copyright 2012 SomaStream Inc. 10

11. Membership Marketing GPS
This demo showcases only 8 of 12
distinct targeted landing pages that sell a
total of 4 different product variations:
• Individual Plan (for business travelers)
• Couples Plan
• Family Plan (includes youth travelers)
• Independent youth travelers
(targeted to parents)
Copyright 2012 SomaStream Inc. 11

12. Membership Marketing GPS
These 8 targeted landing pages are shown
in the demo in a rough “sketch” form.
In a finished version, these landing pages
would include:
 Graphics and copy that highlight personalized
nature of the sales recommendations
 Additional sales support web pages
 Effective, personalized order form
Copyright 2012 SomaStream Inc. 12

13. Membership Marketing GPS
These 8 targeted landing pages are shown
in the demo in a rough “sketch” form.
In a finished version, these landing pages
would include:
 Graphics and copy that highlight personalized
nature of the sales recommendations
 Additional sales support web pages
 Effective, personalized order form
Copyright 2012 SomaStream Inc. 13

14. Membership Marketing GPS
These 8 targeted landing pages are shown
in the demo in a rough “sketch” form.
In a finished version, these landing pages
would include:
 Graphics and copy that highlight personalized
nature of the sales recommendations
 Additional sales support web pages
 Effective, personalized order form
Copyright 2012 SomaStream Inc. 14

15. Membership Marketing GPS
These 8 targeted landing pages are shown
in the demo in a rough “sketch” form.
In a finished version, these landing pages
would include:
 Graphics and copy that highlight personalized
nature of the sales recommendations
 Additional sales support web pages
 Effective, personalized order form
Copyright 2012 SomaStream Inc. 15

16. Membership Marketing GPS
Two additional destination options are
shown in the links on the menu bar:
• The Email Optin link shows an option if
the offer is for a series of free personalized
travel security tips.
• The Callback link shows an option for a
direct link to a salesperson, in this
example via a return phone call.
Copyright 2012 SomaStream Inc. 16

17. Membership Marketing GPS
Two additional destination options are
shown in the links on the menu bar:
• The Email Optin link shows an option if
the offer is for a series of free personalized
travel security tips.
• The Callback link shows an option for a
direct link to a salesperson, in this
example via a return phone call.
Copyright 2012 SomaStream Inc. 17

18. Membership Marketing GPS
Two additional destination options are
shown in the links on the menu bar:
• The Email Optin link shows an option if
the offer is for a series of free personalized
travel security tips.
• The Callback link shows an option for a
direct link to a salesperson, in this
example via a return phone call.
Copyright 2012 SomaStream Inc. 18

19. Membership Marketing GPS
How to get the most from the demo:
• From the Gateway page, click in the
floater window
• Choose any path
• After you reach one destination page,
click on the “Gateway Page Demo”
menu bar link at the top to return to the
Gateway and re-start the demo
• Start the demo again to follow a
different path to a different destination
Copyright 2012 SomaStream Inc. 19

20. Membership Marketing GPS
How to get the most from the demo:
• From the Gateway page, click in the
floater window
• Choose any path
• After you reach one destination page,
click on the “Gateway Page Demo”
menu bar link at the top to return to the
Gateway and re-start the demo
• Start the demo again to follow a
different path to a different destination
Copyright 2012 SomaStream Inc. 20

21. Membership Marketing GPS
How to get the most from the demo:
• From the Gateway page, click in the
floater window
• Choose any path
• After you reach one destination page,
click on the “Gateway Page Demo”
menu bar link at the top to return to
the Gateway and re-start the demo
• Start the demo again to follow a
different path to a different destination
Copyright 2012 SomaStream Inc. 21

22. Membership Marketing GPS
How to get the most from the demo:
• From the Gateway page, click in the
floater window
• Choose any path
• After you reach one destination page,
click on the “Gateway Page Demo”
menu bar link at the top to return to
the Gateway and re-start the demo
• Start the demo again to follow a
different path to a different destination
Copyright 2012 SomaStream Inc. 22

23. Membership Marketing GPS
Important disclaimer:
This is a rough demo of SomaStream’s
Membership Marketing GPS system
applied to AGIA’s EA+ marketing.
It is designed to showcase the
process, not the content.
Copyright 2012 SomaStream Inc. 23

24. Membership Marketing GPS
Important disclaimer:
This is a rough demo of SomaStream’s
Membership Marketing GPS system
applied to AGIA’s EA+ marketing.
It is designed to showcase the
process, not the content.
Copyright 2012 SomaStream Inc. 24

25. Membership Marketing GPS
There are many possible variations
& permutations to this process.
Use your imagination and have fun!
Copyright 2012 SomaStream Inc. 25

26. Membership Marketing GPS
All this makes much more sense once
you see an example of the process.
I invite you to view a demo of the
Membership Marketing GPS –
call or email me for access.
Thanks for your interest!
Thomas. C. Selleck
SomaStream@gmail.com
203.903.1008
www.SomaStream.blogspot.com
Copyright 2012 SomaStream Inc. 26