AGIA -- SomaStream Inc. Membership Marketing GPS 1

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AGIA -- SomaStream Inc. Membership Marketing GPS 1

  1. 1. SomaStream’sMembership MarketingGPS Demo for AGIA Leveraging the power of prospect involvement Thomas C. Selleck SomaStream Inc. www.SomaStream.blogspot.com Copyright 2012 SomaStream Inc. 1
  2. 2. Membership Marketing GPSThe AGIA Membership Marketing GPSDemo is based on these assumptions:• 4 different products available: Individual, Couple, Family & Youth Traveler• Initial contact is via email to house list• List is not specifically targeted• All emails link to one Gateway page Copyright 2012 SomaStream Inc. 2
  3. 3. Membership Marketing GPSOn the Gateway page, the MembershipMarketing GPS demo filters prospectsinto 4 groups.Each group is offered a differentproduct:6. For business travelers7. For couples8. For families9. For parents of independent youth travelers 15-25 Copyright 2012 SomaStream Inc. 3
  4. 4. Membership Marketing GPSOn the Gateway page, the MembershipMarketing GPS demo filters prospectsinto 4 groups. Each group is offered adifferent product:5. For business travelers6. For couples7. For families8. For parents of independent youth travelers 15-25 Copyright 2012 SomaStream Inc. 4
  5. 5. Membership Marketing GPSOn the Gateway page, the MembershipMarketing GPS demo filters prospectsinto 4 groups. Each group is offered adifferent product:• Individual Plan (for business travelers)• Couples Plan• Family Plan (includes youth travelers)• Independent youth travelers (targeted to parents) Copyright 2012 SomaStream Inc. 5
  6. 6. Membership Marketing GPSThe 4 groups of prospects (andcorresponding products) are furtherdivided into 1 of 3 sub-divisions –each with its own landing page.Each landing page appeals directly to thespecific prospect sub-groups:9. Domestic travelers: Road trips only10.Domestic travelers: Air travel & road trip11.International & domestic travelers Copyright 2012 SomaStream Inc. 6
  7. 7. Membership Marketing GPSThe 4 groups of prospects (andcorresponding products) are furtherdivided into 1 of 3 sub-divisions –each with its own landing page.Each landing page appeals directly to thespecific prospect sub-groups:• Domestic travelers: Road trips only• Domestic travelers: Air & road trips• International & domestic travelers Copyright 2012 SomaStream Inc. 7
  8. 8. Membership Marketing GPS Targeted Landing Pages Domestic Domestic Int’l & Road Trip Air & Road Trip DomesticBusiness Offer 1 Offer 2 Offer 3TravelersCouples Offer 4 Offer 5 Offer 6Families Offer 7 Offer 8 Offer 9Parents Offer 10 Offer 11 Offer 12of YouthTravelers Copyright 2012 SomaStream Inc. 8
  9. 9. Membership Marketing GPSThis demo showcases only 8 of 12distinct targeted landing pages that sell atotal of 4 different product variations:• Individual Plan (for business travelers)• Couples Plan• Family Plan (includes youth travelers)• Independent youth travelers (targeted to parents) Copyright 2012 SomaStream Inc. 9
  10. 10. Membership Marketing GPSHow to get the most from the demo:• From the Gateway page, click in the floater window• Choose any path• After you reach one destination page, click on the “Gateway Page Demo” menu bar link at the top to return to the Gateway and re-start the demo• Start the demo again to follow a different path to a different destination Copyright 2012 SomaStream Inc. 10
  11. 11. Membership Marketing GPSHow to get the most from the demo:• From the Gateway page, click in the floater window• Choose any path• After you reach one destination page, click on the “Gateway Page Demo” menu bar link at the top to return to the Gateway and re-start the demo• Start the demo again to follow a different path to a different destination Copyright 2012 SomaStream Inc. 11
  12. 12. Membership Marketing GPSHow to get the most from the demo:• From the Gateway page, click in the floater window• Choose any path• After you reach one destination page, click on the “Gateway Page Demo” menu bar link at the top to return to the Gateway and re-start the demo• Start the demo again to follow a different path to a different destination Copyright 2012 SomaStream Inc. 12
  13. 13. Membership Marketing GPSHow to get the most from the demo:• From the Gateway page, click in the floater window• Choose any path• After you reach one destination page, click on the “Gateway Page Demo” menu bar link at the top to return to the Gateway and re-start the demo• Start the demo again to follow a different path to a different destination Copyright 2012 SomaStream Inc. 13
  14. 14. Membership Marketing GPSImportant disclaimer:This is a rough demo of SomaStream’sMembership Marketing GPS system.It is designed to showcase theprocess, not the content. Copyright 2012 SomaStream Inc. 14
  15. 15. Membership Marketing GPSImportant disclaimer:This is a rough demo of SomaStream’sMembership Marketing GPS system.It is designed to showcase theprocess, not the content. Copyright 2012 SomaStream Inc. 15
  16. 16. Membership Marketing GPSThere are many possible variations& permutations to this process.Use your imagination and have fun! Copyright 2012 SomaStream Inc. 16
  17. 17. Membership Marketing GPS All this makes much more sense once you see an example of the process. I invite you to view a demo of the Membership Marketing GPS – call or email me for access. Thanks for your interest! Thomas. C. Selleck SomaStream@gmail.com 203.903.1008 www.SomaStream.blogspot.com Copyright 2012 SomaStream Inc. 17

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