Downloaded 30 times
Uploaded byjoydev majumdar
agenda setting theory
This document outlines agenda-setting theory as developed by Donald Shaw and Marshall McCombs. It provides biographies of Shaw and McCombs, who established agenda-setting theory based on a study of the 1968 US presidential election. The document defines agenda-setting theory as the ability of media to influence public perception about what issues are important. It describes the core assumptions of agenda-setting theory and discusses who sets the media agenda, types of agenda-setting, the effects of media on public agenda, levels of agenda-setting, framing, criticisms of the theory, and conclusions.
agenda setting theory
- 1. BY :- DONALD SHAW& MARSHALL McCOMBS
- 2. CONTENT ABOUTTHE FOUNDERS OVERVIEWOF AGENDA SETTINGTHEORY CORE ASSUMPTIONS WHO SETSTHE AGENDA FOR MEDIA TYPES OF AST EFFECTS OF MEDIA LEVELS OF AST FRAMING CRITICISM CONCLUSION BIBLIOGRAPHY
- 3. MARSHALL E. McCOMBS BORNON – 1938 (Birmingham, U.S) B.A. fromTulane University(1960) M.A. from Stanford university (1961) P.hd from Stanford university He was lecturer in university of California, Los Angeles He was the director ofThe American Newspaper Publisher’s Association.
- 4. DONALD L. SHAW BORNON – FEB 11, 1930 B.A & M.A. from University of Manchester P.hd from University of Dublin A writer, literary critic and the Brown- Forman Professor of LatinAmerican Literature at the University ofVirginia. He currently lives in Italy, spending each academic semester in Charlottesville,Virginia. His books – A Literary History of Spain The 19th century
- 5. Agenda setting theory: anoverview It describes the ability to influence the people on basis of public agenda. It was developed by Shaw & McCombs in a study based on 1968 presidential election which focused on awareness and information It was published in 1972 in Public Opinion Quarterly It’s the ability to tell us what issues are important.
- 7. ASSUMPTIONS:- Agenda setting theoryis based on few assumptions.They are:- The press and the media do not reflect reality, they only filter and shape it. Media concentrates on few issues which leads the public to believe those issue to be important.
- 17. CRITICISM Media usersnot ideal, people may not pay attention to details. Effect is weakened for people who have made up their mind. Media can’t create problems.They can only alter the awareness, Priority etc.
- 18.
- 19. CITATIONS/BIBLIOGRAPHY Communication theory( Javed Shaikh) Mass communication theory (Uma Narula) www.wikipedia.in https://masscommtheory.com/theory- overviews/agenda-setting-theory/ Journalism quarterly ( A study of local agenda building) by David Weaver & S.N. Elliott
- 20.
- 21. PRESENTED BY:- JOYDEV MAJUMDAR 1703DJMC05 DEPT.OF JOURNALISM AND MASS COMMUNICATION CENTRAL UNIVERSITY OF ORISSA GUIDED BY :- SOURAV GUPTA ASST. PROFESSOR DEPT. OF JOURNALISM AND MASS COMMUNICATION CENTRAL UNIVERSITY OF ORISSA
- 22.