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Agency Overview
- 1. Agency Overview CONTROL YOUR SOCIAL MEDIA™
- 2. Table of Contents Weare Social Control. AGENCY MODEL 1 OUR PROCESS 2 We create social apps for SUCCESS METRICS 3 SERVICES 4 the worlds leading brands. MANAGEMENT PLATFORM 5 CLIENTS 6 LEADERSHIP 7 CASE STUDIES 8 TESTIMONIALS 9 CONTACT 10 CONTROL YOUR SOCIAL MEDIA™ i
- 3. Agency Model Social Control helps brands control their social media by activating the power of community and evangelizing fans. We believe in the power of connections. Connecting brands and consumers is at the core of our model. We leverage the social graph to create apps that build brand loyalty, consumer retention and long-term brand equity. Our strategies deliver multiple touch points driving highly qualified user traffic to a central social app. User experience, visual design and a robust technology infrastructure utilizes leading best practices in converting fans to evangelists. CONTROL YOUR SOCIAL MEDIA™ 1
- 4. Our Process Discovery Design Development Deployment The Discovery Phase introduces the The Design Phase defines our overall The Development Phase brings all of The Deployment Phase unveils our work proper structure and foundation for all creative approach for all projects. our strategy, information architecture, to the world. During the launch, we successful projects. Here we define Technical function always guides and creative design to life. More than stand by to ensure a smooth transition. business requirements, ideate, and our design. Yes, we understand the just slicing up a design and writing We listen closely to users for their strategize based on campaign and importance of balance, proportion, code, we strive to perpetuate the invaluable feedback, turning real-world client goals. Deep user engagement, dominance and unity — but, in and experience, intention, and message usage into effective application upgrades. ROI and user experience are all top of themselves, those elements don’t set forth in our initial discovery phase. Focusing on measurement, metrics, of mind. Our strategies are effectively always lead to success. Great design Interactive nuances and user flows are and maintenance — we enjoy long-term communicated through a variety of is elegant, simple, and intuitive in validated. The success of the campaign relationships with our clients — often methods including wireframes, user- nature. It just feels right, and we don’t becomes inevitably apparent. The light providing content moderation, customer flows, and functional specifications. stop until we know this to be true. at the end of the tunnel illuminates. service and continued collaboration. » Business Requirements » Brand Guidelines » Application Alpha » Launch » Ideation » Design Exploration » CMS Setup & Integration » Measurement & Reporting » Campaign Strategy » Copywriting » Server Setup & Configuration » Campaign Management » Information Architecture » Design Refinement » Application Beta » Maintenance » Functional Specification » Design Extension » Quality Assurance & Testing » Customer Service CONTROL YOUR SOCIAL MEDIA™ 2
- 5. Success Metrics 1 2 3 4 Deeper Engagement OUR APPS OUR APPS INCREASE RS OUR GENERATE FACEBOOK FAN “LIKES” BY USE A OUR APPS OUR APPS INCREASE O PP ERS UR A LY A IVE GENERATE S RECEIVE FACEBOOK FAN “LIKES” BY US CT PP LY A IVE Focused Brand S SHARED PIECES TH CT OF CONTENT Communication 18 5,600 MON SHARED PIECES IVE TH OF CONTENT 18 5,600 MON OUR APPS PUBLISH Greater Business Success ACTIONS TO FACEBOOKS OUR APPS OPEN GRAPH OUR APPS HAVE A FEEDBACK PER OUR APPS RECEIVE ACTIO SHARE * Based on averages TO FAC RATING OF 80 DAILY VISITORS OPEN CONTROL YOUR SOCIAL MEDIA™ 3
- 6. Services SOCIAL GAMES SOCIAL UTILITIES SOCIAL NETWORKS & PORTALS SOCIAL ENTERPRISE SOFTWARE MOBILE & TABLET APPS ONLINE ADVERTISING DIGITAL CONTENT HOSTING SOLUTIONS EMAIL MARKETING CAMPAIGN MANAGEMENT CONTROL YOUR SOCIAL MEDIA™ 4
- 7. Management Platform Social Control apps are powered by our robust management platform putting you in control of your social media. We’ll give you a head start! Features One of the many benefits in choosing Social » Content Management » Contest & Game Phasing Control as your social media partner is our » Content Moderation » Virtual Badging application management platform. It is the » User Creation » Photo / Video Uploading backbone on which all our applications are conceived and constructed. Our platform » Polling » User Voting has been tuned, sharpened and scaled to » Contests / Sweepstakes » Video Editing & Mixing meet the vigors of countless previously-built » Application Feeds » Multiple Choice Quizzes applications and utilities. You are the primary benefactor. Before pushing a single pixel, your » Chat Modules » Point Allocation application has rock-solid baseline functionality » Leaderboard Logic » “Like” Gating at its fingertips, ready to be leveraged during » Social Sharing » News / Blog Creation ideation. This ensures that your application stays within budget and delivers on time, while » Google Analytics Integration » Event Creation retaining a cutting-edge level of functionality. » Facebook Insights Integration » Data Export & Reporting CONTROL YOUR SOCIAL MEDIA™ 5
- 8. Clients * Partial client list CONTROL YOUR SOCIAL MEDIA™ 6
- 9. Leadership Seth Silver Steve Scavo Paul Thiel Asia Lombard CHIEF EXECUTIVE OFFICER DIRECTOR OF TECHNOLOGY CREATIVE DIRECTOR DIRECTOR OF PROJECT MANAGEMENT Seth leads the vision for Social Steve leads Social Control’s Paul is responsible for the creative Asia is responsible for overseeing all Control. In his role as CEO, he defines development team. In his role as DOT, vision of all agency projects. In his agency projects. In her role as DOPM, the agency’s’ business strategy, he spearheads technology and the role as CD, he guides and directs she works intimately with our clients strategic growth initiatives, and strategy that holds it all together. our creative teams — consisting of to help them meet their desired goals business development efforts. Seth Steve is influential in defining agency visual designers, copywriters, and objectives. Asia is the the senior also works closely with our senior best practices and shaping our overall animators, sound designers and leader within our PMO and leads management team to shape thought approach to user experience. His developers. Paul leads all ideation our team of project managers. Her leadership within the agency and expertise in information architecture efforts and is the key facilitator in the extraordinary communications skills challenge our clients in the ever- and technology infrastructure has creation of the concepts that drive allow her to effectively manage small, changing world of social technology. helped lead our agency to great success. our clients’ social campaigns. medium and large project teams. CONTROL YOUR SOCIAL MEDIA™ 7
- 10. Case Studies Sony Ericsson XPERIA™ PLAY “FIRST2PLAY” The Sony Ericsson “First2PLAY” application introduced the world Results to the glory of the Xperia™ PLAY mobile phone. Launching on » 5 minutes and 29 seconds average user engagement Febraury 6, 2011, players were asked to submit their “needs” and » 500,000 monthly active users “wants” through a dynamic frontend that leveraged the phone’s slick » Increased Facebook fanpage “likes” by 120% interface. Ironic and catchy phrases quickly went viral as players shared their phrases such as “I need to do some push ups but I want to bend spoons with my mind.” Ford Motors FOCUS ELECTRIC DRIVING EXPERIENCE Ford’s “Focus Electric Driving Experience” is a social game allowing Results users to experience Ford’s new electric vehicle via a surreal “urban » 4 minutes and 36 seconds average user engagement vs. nature” environment. Drivers can customize their car, pick up » 26,000 monthly active users friends and “escape the city” before time runs out. The strategy » Increased Facebook fanpage “likes” by 41% revolves around when to pick up passengers, avoid obstacles and recharge their vehicle. High scores are dynamically shared on Facebook’s Timeline. McIlhenny Co. TABASCO® NATION TABASCO® Nation is a fun and simple way to connect fans with the Results TABASCO® brand. “Citizens” can compete in challenges, keep track » 2 minutes and 17 seconds average user engagement of their “daily drops”, upload seasonally-themed TABASCO® photos, » 22,000 monthly active users and answer daily poll questions about various food pairings — all in » Increased Facebook fanpage “likes” by 52% the hopes of earning the most points, badges and advancing to the highest of ranks: TABASCO® “Ambassdor”. CONTROL YOUR SOCIAL MEDIA™ 8
- 11. Testimonials Tyler Bahl Jordan Wheeler Karen Hsu SOCIAL MARKETING MANAGER ACCOUNT EXECUTIVE MARKETING / BRAND MANAGEMENT “Reebok turned to Social Control to “We came to Social Control to help “Social Control were critical in helping build and develop a compelling digital us launch a Facebook app for a highly my team launch a program in a short program for a new product launch. anticipated phone launch. I can’t time. They did a great job providing us With quick creative turnarounds speak highly enough of my experience with creative that was on strategy and and a detailed understanding of and the results we received. Aside within the brand guidelines. Their, can- the technologies being used, Social from their social expertise, they do attitude made working with them a Control delivered a solid production brought some serious creative pleasure. Kudos to Social Control for that surpassed expectations. We look thought that really improved our their great work!” forward to working with Social Control concept. I was really impressed with team on future online initiatives.” their ability to adapt to changes and thorough attention to detail.” * References available upon request CONTROL YOUR SOCIAL MEDIA™ 9
- 12. Contact Social Control is based in Los Angeles, California 101 Bu ddy Ho llyD Contact r 323.845.4701 contact@socialcontrol.com 101 3450 Cahuenga Blvd W. Loft 704 Los Angeles, CA 90068 Ho lly woo Cahueng dF a Blvd W wy est CONTROL YOUR SOCIAL MEDIA™ 10