Affiliatecon Virtually Live 12.05.2020

1. SEO techniques for 2020
Gennadiy Vorobyov
Speaker

2. Netpeak
Digital marketing
experience starting
from 2006 year
2000+
successful projects
250+
certified specialists
7 offices at
4 countries

3. years of the result-oriented work14
projects
helped us to gain our experience and
detailed knowledge
2 185
online stores
increase their sales due to the results of
our work
1000+
teammates
are working on it
250+
certificates
confirm their professional level
287
public speeches
at specialized events
284
offices in 5 countries
Sofia, Kiev, Odessa, Kharkov, Almaty, Moscow, New York
7
industry conferences
have been developing Internet marketing since 2011
10
awards
for participation in the international ratings
25
posts
on Netpeak blog about Internet marketing
1 100
posts
about our company in mass media
169
reviews
of satisfied clients
81
About Netpeak

4. Netpeak Group additional tools

5. My preso 1. These slides:
https://bit.ly/affiliatecon2020netpeak
2. Short recap from last year AffiliateCon
2019
3. Updates and case studies using PBNs
4. Esport betting Netpeak research

6. TOP Organic positions for Betting
in Google using PBNs

7. 1. Slides https://bit.ly/affiliatecon2019netpeak
2. PBNs work and will continue to work.
3. We use it more in 2020.
a. We produced more than 1000 PBNs last year
My preso from AffiliateCon2019

8. Updates and case
studies using PBNs
2020’s edition

9. What is PBN? It is a private network of websites or thematic blogs, the
main purpose of which is link building for a resource or
resources that are being promoted.
PBN is built on the basis of domain names (that have history
and backlinks) that are either bought at auction, or are
dropped domains that are registered.

10. The different types of PBNs
On popular blogging platforms -
effective when there is low
competition in an area.
Social PBN
Websites restored from an archive - this
can pose a risk as some websites may
have minimal impact, and aren’t
recognised or indexed by search engines.
Restored PBN
A website with high-quality
content and a good history -
perfect for ethical SEO.
Niche PBN
Netpeak deals with Niche PBNs only

11. Comparison of the different types of PBN
Social PBN Restored PBN Niche PBN
Domain name with a good history Sometimes Sometimes Yes
High-quality content on PBN Sometimes Sometimes Yes
High efficiency links with PBN No Sometimes Yes

12. Main PBN’s purpose:
The creation of subsidiary niche websites with
high-quality content
so we can add a link to rank the main site.

13. The difference between a PBN link and an
ordinary link
1. In contrast to purchased links - you have complete
control when using a PBN.
2. You can delete the link, change an anchor, a page or
even a site you link to at any time.
3. Only you can delete a link with a PBN - purchased links
can be deleted by a website owner at any moment.
4. The quality of a PBN link only changes when there is
an algorithm update in a search engine. The quality of
purchased links however, can fluctuate due to a large
number of paid links, low quality content, or the
actions of the website owner.
Link with PBN Ordinary link
Complete control
over a link
Yes No
The link does not
expire
Yes No
Fluctuation in link
quality
Only through search
engine algorithm
updates
Through the actions of the
website owner and search
engine algorithm updates

14. How we work with PBN
A domain name is chosen with
reference to quality indices
and metrics using:
1. The history of a domain name is
checked for spam and doorways.
3.
● Majestic — Trust Flow;
● Ahrefs — Domain Rank, dofollow
domains;
● TLD;
● Keyword;
● Language.
Backlinks are checked:
● Quantity and quality of live
backlinks;
● Anchor text is checked for spam.
2.
The domain name is checked for
Google penalty.
4.
Domain name
The domain name is checked for
blacklist of unsafe websites.5.

15. CMS is created on a web hosting
service.
7.
Content for PBN is chosen
on similar or different topics —
10 articles.
8.
CDN connected
(Content Delivery Network).
9.
Website
Compulsory Google indexing.10.
Domain name is registered/
purchased.*
6.
* If registering or buying a new domain name,
WHOIS protect and SSL are paid for separately.

16. Possible risks PBN, like other links, can be risky.
However, unlike purchased links, they are under your control, i.e., you
can remove them at any moment.
How we provide maximum security
● WHOIS protection;
● proxy to hide IP address;
● lack of interlinking between PBNs;
● only one link to the website that is being promoted;
● uniqualized CMS templates.

17. Price list
Tier-3 Tier-2 Tier-1 Minimum order (USD, ex VAT)
Domain parameters
DR >1
dofollow domains >20
TF > 5
DR >5
dofollow domains >30
TF >5
DR >16
dofollow domains >60
TF > 5
Choosing a domain name and creating PBN
For 1 site 140 210 420 4200 One-time
Phased payment:
For 6 months 29 44 88 880 Per month
For 12 months 15 23 46 460 Per month
For 24 months 9 13 26 260 Per month
PBN support on our servers (optional)
For 1 site 5 50 Per month
*Domain name, SSL certificates. proxy and WHOIS protect are paid for separately.
**Domain parameters match the above at the moment of domain buying.

18. *
You’re not tied
to the agency
We can transfer the entire network in-house.*
(We provide a fully-fledged network for PBN clients)
We recommend you take the PBN and the domain name to
your web hosting service right after the purchase and monitor
them individually, but if you don’t want to do this straight away,
we offer a temporary support service.

19. Availability of
PBN support
on our servers
In case you need it, there is PBN support available on our web
servers which can be used for an additional cost.
What you get:
1. Status and uptime monitoring.
2. Domain name and certificate prolongation (domain
names and certificates are paid for separately).
3. The ability to transfer the PBN to your servers at any
time.

20. Case studies, results, positions
Phrase Number of links with PBN Position (before) Position (after)
best electric pizza ovens 4 30 1
best propane pizza oven 2 6 3
best infrared thermometer for
pizza oven
3 5 2
best gloves for pizza oven 6 8 1
uuni pizza oven reviews 7 23 1
Case 1: USA region

21. Case studies, results, positions
Case 2: USA region

22. Tool we use
We have a proven track record - hundreds of agencies use our leading
SEO products.

23. Esport betting Netpeak
research

24. 6 markets & 4 languages:
Research data sources
USA Spain Russia
english spanish and english russian
24
Germany Switzerland
german and english german
Austria
german

25. Research data sources
60 000+
keywords analyzed
4 552
websites in US
4 725
websites in Spain
5 113
websites in Russia
25
3 753
websites in Germany
1 924
websites in Switzerland
2 024
websites in Austria

26. Search interest of 25 games is analyzed
Research data sources
CS:GO
Dota 2
League of Legends
Starcraft
Hearthstone
Overwatch
Fortnite
Rainbow Six Siege
FIFA
Call of Duty
Smite
PUBG
Halo
NBA 2K
Heroes of the Storm
Vainglory
World of Tanks
Rocket League
World of Warcraft
World of Warships
Minecraft
GTA 5
Arma 3
War Thunder
Elder Scrolls
26

27. Ebetting
popularity in
USA
27

28. Search statistics in Esports Betting | US
Using the Google Ads service, all search queries and their frequency were analyzed in the context of specific games over the past 4 years. Based on the total
frequency, a quarterly trend dynamics (search demand) for each game was built and superimposed on each other for ease of comparison. Since the
popularity of CS: GO and FIFA significantly exceeds the popularity of other games, they are made in a separate chart.
28

29. Similar niches |
US
● Esports Tournaments
● Esports Skins Betting
● Esports Predictions
Based on the total frequency of the keywords of
each niche, the search demand and potential
organic traffic that can be obtained were calculated.
Search statistics
2.8%
29

30. TOP 10 competitors | US
Esports Betting CS:GO
Dota 2 League of LegendsOverwatch
The target keywords were collected from the top
100 Google sites in the US region. After analyzing
the sample, the top 10 sites were selected for each
direction, which most often occupy leading
positions.
Analysis of market shares helps to understand how
much market exists, who are the main competitors,
what shares they share among themselves and how
realistic it is to compete with them.
30

31. TOP 10 websites | US
PUBG Call of Duty
FIFA FortniteWorld of Warcraft
World of Tanks
31

32. Main conclusions 1. PBNs
a. the way HOW to be ranked in TOP positions in
Google
2. Market & niche researches
a. topics and keywords for ranking

33. Gennadiy Vorobyov
Founder & CEO at Netpeak Bulgaria
+359895028612
g.vorobyov@netpeak.net
gennadiy_vorobyov
fb.com/gena.vorobyov
linkedin.com/in/gennadiy-vorobyov
I will be happy to answer any questions you
may have