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Linkbuilding 2.0 - Sergey Pankov (Bangalore)

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Linkbuilding 2.0
How to create and implement
nextgen linkbuilding strategies
Linkbuilding 2.0 - Sergey Pankov (Bangalore)
Join the group!
⬅ reminders
⬅ my presentation
⬅ gifts ;)
⬅ networking
… here
We automated
linkbuilding just
in 3 clicks *compared to manual promotion or outreach
SEOs boost up SEO
results
Publishers get extra
income
Both save 90% of time* and TONS
of money
Serpzilla is a unique
automated marketplace
for SEO professionals
and publishers
• 1 billion pages
• 40 quality metrics
• From 1 cent per backlink
• >100K users
• 20M placed backlinks
Serpzilla in numbers
We hosted our first India meetup
in Ahmedabad in September 2022
We are expanding to India right now
We held our first Bangalore Meetup
in November 2022.

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Linkbuilding 2.0 - Sergey Pankov (Bangalore)

  • 1. Linkbuilding 2.0 How to create and implement nextgen linkbuilding strategies
  • 3. Join the group! ⬅ reminders ⬅ my presentation ⬅ gifts ;) ⬅ networking … here
  • 4. We automated linkbuilding just in 3 clicks *compared to manual promotion or outreach SEOs boost up SEO results Publishers get extra income Both save 90% of time* and TONS of money Serpzilla is a unique automated marketplace for SEO professionals and publishers
  • 5. • 1 billion pages • 40 quality metrics • From 1 cent per backlink • >100K users • 20M placed backlinks Serpzilla in numbers
  • 6. We hosted our first India meetup in Ahmedabad in September 2022 We are expanding to India right now We held our first Bangalore Meetup in November 2022.
  • 7. In the 9 months since then we have met many new clients, partners, friends. 9 exciting months have passed Found out what Indian Jugaad is :) 80K publishers were added to SZ We also got a lot of questions about link building.
  • 8. ○ Why are backlinks needed? ○ How many and what kind of backlinks should be placed? ○ How fast can you build your backlink profile? Most common questions about link building In general, "how to prepare a link building strategy?"
  • 9. Prepare a link building strategy, it's like preparing a travel plan You should plan all the details
  • 11. In the beginning was Page Rank PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. According to Google: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.[1]
  • 12. In the beginning was Page Rank Page Rank is the rank of Larry Page's name It depends on the amount of inbound and outbound links
  • 13. Backlinks are especially valuable for SEO they represent a "vote of confidence" from one site to another. Backlinks profile is one of the two most important criteria for ranking sites in Google (*Google) Backlinks are top ranking factor in Google
  • 14. Websites can currently have thousands of backlinks
  • 15. How many and what kind of backlinks should be placed? 2
  • 16. Target Backlink Profile To promote a web page we have to build a backlink profile Backlink profile should have similar authority like websites of competitors in the top of Google and look organic.
  • 17. 1. Identify your competitors in SERP ○ web sites in your niche ○ promoted pages (for groups of keywords) How many and what kind of…?
  • 18. Let’s compare backlink profiles and visibility To catch up with the leader typeset has to overcome a gap of 27,000 referring domains??? ⬜⬜⬜
  • 19. not all referring domains contain dofollow links …also not all of these domains are of equal value Structure of backlink profiles
  • 20. 1. Identify your competitors in SERP ○ web sites in category ○ promoted pages (for keyword groups) 2. Compare backlink profiles ○ only ref domains with dofollow backlinks ○ analyze structure!!! How many and what kind of…?
  • 21. Compare backlink profiles Dofollow backlinks for DOMAIN Groups ref. domains by DR typeset.io citationmachine.net scribbr.com mybib.com bibme.org easybib.com AVG distribution typeset.io vs AVG 0-10 732 7145 19139 364 4539 19310 10099 67,9% -9367 11-20 1848 2600 5465 365 2043 3333 2761 18,6% -913 21-40 404 919 1492 177 581 1177 869 5,8% -465 41-60 188 618 797 104 407 786 542 3,6% -354 61-80 222 566 598 89 383 645 456 3,1% -234 81-100 99 155 215 24 114 249 151 1,0% -52 Total 3493 12003 27706 1123 8067 25500 14880 -11387 You should use referral domains from different DR-groups for your strategy a. Faster & Easier b. Much cheaper c. LOOKS ORGANIC for Google Target volume and structure
  • 22. Promoted page vs pages in SERP
  • 23. Promoted page vs pages in SERP only one exact occurrence of keywords in the text Don’t forget about on-page SEO!
  • 24. 1. Identify your competitors in SERP ○ web sites in category ○ promoted pages (for keyword groups) 2. Compare backlink profiles ○ only ref domains with dofollow backlinks ○ analyze structure!!! 3. Define your target ○ for domain in general ○ for each promoted page How many and what kind of…?
  • 25. How fast can you build your backlink profile? 3
  • 26. Prepare a strategy for building a backlink profile with an organic growth rate 1. Analyze dynamics of competitors 2. Increase the number of referring domains by no more than 20-30% per month 3. Increase speed of linkbuilding step by step 4. For new domains and some news - look at 1 point
  • 27. Prepare a strategy for building a backlink profile with an organic growth rate
  • 28. Backlink Strategy is done! Show it to your client and let’s go to Serpzilla! Don’t forget to update every 3 month
  • 29. Do you need a templates? Register today and our team will share a doc with you
  • 31. keyword: content marketing tools page: */best-content-marketing-tools/ Experiment with Sandeep Mallya
  • 33. First results (2 weeks) +33 kw
  • 35. About the project ThirdRock - www.thirdrocktechkno.com/ March - April 2023
  • 36. About the project The project provides a remote development team recruitment service in India. Main traffic comes from these countries: - USA (45%) - India (39,5%) - Germany (2,6%)
  • 37. The beginning Our work started in March and back then the website was spiraling down. TOP-100 keyword visibility data:
  • 38. The beginning Our work started in March and back then the website was spiraling down. Organic traffic from Google:
  • 39. Aims and Goals The project provides a remote development team recruitment service in India. Goals: Increase the organic traffic using Serpzilla backlinks 1. Increase brand authority by uplifting the Link Juice on the main page https://www.thirdrocktechkno.com/ 2. Promote the Angular developer recruitment service www.thirdrocktechkno.com/services/web-development/angular-development 3. Promote the Mobile app developer recruitment service https://www.thirdrocktechkno.com/hire-us/hire-mobile-app-developers/
  • 40. Semantic core of hiring services' pages hire angular developers angular development services angularjs web development company companies using angular angularjs development service angular web development angular company angular in web development hire mobile app developer india hire mobile app developer hire app developer india mobile app developers for hire hire developers for app hire mobile application developers hiring a mobile app developer app developers for hire india hire augmented reality developer hire mobile app developers india hire mobile app developer india hire an app developer india hire mobile developer hire mobile developers hire augmented reality developers hire dedicated mobile app developers hire mobile app developers hire mobile app developer hire mobile apps developers mobile developer for hire hiring mobile developers hire a mobile developer hiring mobile app developers hire a mobile app developer hire app developer india mobile app developer for hire hire app developers india hire mobile application developers hire dedicated mobile developer hire dedicated mobile app developer hire flutter developers india app developers for hire india dedicated ionic developers india hire app developer in india hire android developer india mobile app developers for hire mobile developers for hire hire ar developers hire ios developer india hire hybrid app developer hire ionic app developers india hiring a mobile app developer hire mobile apps developer hire mobile app designer ios developer india hire flutter developer india ios developer in india hire mobile application developer hire react native app developers hire hybrid app developers hire app developers in india … and 60 more keywords
  • 41. Budget and amount of backlink bought at Serpzilla 620 backlinks 104 donor domains $128
  • 42. Data on backlinks and donor domains Total: 104 donor domains* Sitewide: 5 donor domains Niche Edits: 73 donor domains Contextual: 26 donor domains Total: 620 backlinks Sitewide: 500 backlinks Niche Edits: 94 backlinks Contextual: 26 backlinks *For the Niche Edits we sometimes bought up to 2-3 backlink from the same donor for the reason of its quality
  • 43. Results on the first service (Angular dev) Angular developer recruitment service: thirdrocktechkno.com/services/web-development/angular-development/ We have been able to increase keyword visibility by 272% (from 18 to 49) and increase daily traffic by 239% (from 33 to 112 daily visitors)
  • 44. Results on the second service (Mobile app dev) Mobile app developer recruitment service: thirdrocktechkno.com/hire-us/hire-mobile- app-developers/ We have been able to increase keyword visibility by 81% (from 91 to 165) and increase daily traffic from 3 to 16 daily visitors.
  • 45. Results on the website We have been able to increase keyword visibility by 46% (from 8632 to 12642) and increase daily traffic by 93% (from 2468 to 4785 daily visitors).
  • 46. Results on the website The TOP-10 keyword visibility has increased by 42% from 539 to 769
  • 47. Donor domains amount (Angular dev) Angular developer recruitment service: thirdrocktechkno.com/services/web-development/angular-development/ According to Ahrefs the amount of ref.domain has increased from 14 to 41 (+27)
  • 48. 1 month after taking off backlinks (Angular dev) Angular developer recruitment service: thirdrocktechkno.com/services/web-development/angular-development/ Decrease in page visibility and traffic. There is a strong correlation between Serpzilla backlinks and page visibility.
  • 49. SEO promotion and link building ThirdRockTechkno.com & Serpzilla 539 ➔ 769 Keywords in TOP-10 Google (March, April 2023) 2 468 ➔ 4 785 Traffic per day (March, April 2023) We have managed to break the trend and return the website to growth
  • 50. Prepare the strategy and Try Serpzilla now!
  • 51. Do you need a templates? Register today and our team will share a doc with you
  • 52. Please, feel free to contact me Sergey Pankov Chief Executive Officer ps@serpzilla.com https://www.linkedin.com/in/pankovsergey/ Thank you!
  • 53. I can help you! Let’s connect on WhatsApp! Neeraj Gautam Business Development Director neeraj.g@serpzilla.com +91 9036481681
  • 54. THANK YOU! Please now enjoy your dinner and let's do some cool networking!

Editor's Notes

  1. Link building is vital for SEO, but it is a hard work. We want to make it easier. We are changing link building market all over the world, giving SEO-specialists and website owners opportunity of automatic buying and selling backlinks
  2. Serpzilla is currently used by tens of thousands of customers around the world. We help them improve their link building and boost SEO results faster and cheaper than before and our customers share our passion!
  3. How much money do you make from 1 website?
  4. How many guestposts do you sell on one website? On average 1 publishers makes less than 100$ per month on 1 websites !!!!! Is it true for you? How much money do you make from 1 website?
  5. How much money do you make from 1 website?
  6. How many guestposts do you sell on one website? How much money do you make from 1 website?
  7. How many guestposts do you sell on one website? How much money do you make from 1 website?
  8. How many guestposts do you sell on one website? On average 1 publishers makes less than 100$ per month on 1 websites !!!!! Is it true for you? How much money do you make from 1 website?
  9. How many guestposts do you sell on one website? How much money do you make from 1 website?
  10. How many guestposts do you sell on one website? How much money do you make from 1 website?
  11. How many guestposts do you sell on one website? How much money do you make from 1 website?
  12. How many guestposts do you sell on one website? How much money do you make from 1 website?
  13. How many guestposts do you sell on one website? How much money do you make from 1 website?
  14. How much money do you make from 1 website?
  15. How much money do you make from 1 website?
  16. How many guestposts do you sell on one website? How much money do you make from 1 website?
  17. How many guestposts do you sell on one website? How much money do you make from 1 website?
  18. How many guestposts do you sell on one website? How much money do you make from 1 website?
  19. How many guestposts do you sell on one website? How much money do you make from 1 website?
  20. How many guestposts do you sell on one website? How much money do you make from 1 website?
  21. How many guestposts do you sell on one website? How much money do you make from 1 website?