Affiliate marketing programs for advertisers

Affiliate marketing programs for advertisers
In this file, you can ref free useful materials about affiliate marketing programs for advertisers and other
materials for affiliate marketing programs for advertisers such as affiliate programs, affiliate tips…
If you need free ebook:
 Top 21 affiliate marketing programs
 Top 12 secrets to be successful in affiliate marketing
 Top 8 free affiliate marketing ebooks for beginners
pls visit: affiliatemarketingaz.com
I. Affiliate marketing guides
Affiliate marketing can be a very rewarding endeavor for the ambitious online marketer;
however, there are several things you should be aware of before you take the plunge. To help
you on your journey, I’ve compiled a list of some of the top 6 pitfalls you may face as you
deploy your own affiliate marketing advertising campaigns.
While this list is by no means comprehensive of all the challenges you’ll face in your campaigns,
it’s a good place to start and might help you avoid some headaches along the way.
1. Double Commissions
When you run your campaign you might decide to promote your offer on multiple affiliate
platforms (networks, home grown, etc.), but be warned! Affiliates can register for your offer on
multiple platforms and with a little cookie stuffing, earn commissions from both platforms for
the same order. Yikes!
Use order number tracking in your conversion code so you can cross reference each of your
platforms for duplicate orders.
Check with your platform’s support group for their policy on cancelling double commission
orders, but keep in mind you can always kick the offending affiliate off one of your platforms for
a temporary fix. There are more complex methods for tracking and cancelling double
commissions that are a bit too involved for this post, but just check with your platform’s support
for guidance.
2. Cookie Stuffing
Cookie Stuffing refers to the practice of forcing an affiliate cookie into a visitor’s browser even
if they have not clicked on an affiliate link. Imagine you have a site with a ton of traffic and you
Performance review phrases comments/ free download examples Page 1

force your Amazon affiliate cookie on every visitor to your site. Now, any time your visitors buy
something from Amazon you’ll get a commission. Pretty nifty huh?
Well, as an advertiser this can be a total nightmare. You’re not paying affiliates commissions for
sales from people who happened to have visited the affiliate’s website. You’re paying affiliates
to promote your website and refer customers.
Keep an eye out for higher than usual conversion rates and visit your affiliate’s website to check
to see what cookies are set when you visit. If you see your affiliate cookie and you haven’t
clicked on the website’s affiliate link, it’s time to kick this guy out.
3. Branded Search Campaigns
You spent a lot of money on that Super Bowl ad where no one could tell what you do and now
tons of people are flocking to Google and searching for your company name. Low and behold
there’s a paid ad that says “Your Company Name” linking to your website through an affiliate
link. Uh….. what?
That’s right, if you don’t restrict branded terms from your affiliates’ search campaigns, you can
end up paying someone a commission for traffic generated for your brand via another advertising
medium. Make sure to consider restricting branded search terms in your Affiliate Terms and
Conditions. Check periodically for violators and make sure to enforce your policy.
Also, you may consider restricting specific keywords if you’re worried about your affiliates
driving up your own PPC costs.
4. Pay Per Lead (PPL)
From time to time, you may want to pay commissions on leads (insurance quotes, free trials,
etc.); however, if you don’t monetize those leads until another event happens (purchase) then you
need to be extra diligent.
First, make sure you have an excellent handle on your lead to purchase conversion rate for every
affiliate. Certain affiliates may fake leads or just naturally have a lower than normal lead to
purchase conversion rate. If so, this affiliate is less profitable and may need to have their
commissions adjusted. Additionally, if the affiliate offers an incentive to visitors for generating a
lead (virtual currency, real currency, etc.) you could have even bigger problems on your hands.
Keep an eye on your profitability per affiliate and adjust your PPL rates accordingly.
5. Lazy Affiliate Managers
The key to any good affiliate campaign is relationships, relationships, relationships. Your
affiliate managers should be a friend and a resource to your top affiliates. Affiliate managers
should frequently visit your affiliates’ websites and make sure they’re running the right banners
in the right location with the most visibility.

Use Customer Relationship Management (CRM) software to keep track of your affiliates. Set
reminders to check in on performance and to review the affiliate’s website for out of date
banners, old pricing and opportunities for improvements. Run activity reports through your CRM
to make sure your affiliate managers are staying on top of things.
If an affiliate has to choose between offers, he might just choose the offer from the guy who
helps him with his campaign and is a resource he can rely on.
6. Focusing too much on graphic banners
Did you know that many advertisers derive a significant portion of their conversions through text
ads, product feeds and coupons? That’s right, there’s more to affiliate marketing than graphic
banners. As you design your ad inventory, make sure to include a wide variety of graphic ads,
text ads, product feeds and coupons. A little spaghetti marketing (throw it up and see what sticks)
might surprise you.
Also, don’t forget to update your ads as your product changes or seasonally if appropriate.
There’s nothing like a well timed ad to help drive sales.
II. Affiliate marketingstrategies
Affiliate marketing is a low-cost
way for merchants to build
awareness and showcase their
products and services. The model
is simple; it works as a
commission-based referral
system. A partner or affiliate
markets a merchant's products
for a "piece of the pie."
Affiliate marketing experts often make an income that can tally over five figures
per month, however only 1 to 5% of thousands of marketers achieve this level.
When an affiliate reaches this elite level they are often referred to as a "super"
affiliate.
How does one become a super affiliate? Can anyone do it? Super affiliates have
common tactics that they embrace and put into place. Anyone can become a

super affiliate, but it will not come without blood, sweat, and a hefty time
commitment. The typical super affiliate possesses the following traits:
 Persistence
 Patience
 Thirst for Knowledge
These three traits combined with the following strategy gives you the formula for
the makings of a "super" affiliate.
1. Find a Unique Niche
The mistake that many affiliate marketing hopefuls have in common is that they
try to offer everything under the sun rather than focusing on a specific niche
market. Do not scatter your efforts, focus on your niche, promote it, and sell it
well.
2. Search Engine Marketing
Once you've built your affiliate storehouse you will need to promote it. Many
affiliates use pay-per-click engines. I suggest that you learn how to achieve organic
search results or hire a search engine marketing company. This will save you from
spending all your profits on pay-per-click engines. Only use pay-per-click engines
if you know what you are doing, otherwise all your profits may end in the hands of
Google Adwords or Overture.
3. Know Your Product, Know Your Audience
Create a resource. By taking the time to learn about the products and/or services
that you are offering you can create information that builds your credibility. That
credibility builds trust. If your viewers do not have trust in you more than likely
they will not purchase from your storehouse. If you want more information on the
psychological process that an online buyer goes through I suggest that you read
my article on the Five Levels of Internet Marketing and the Sales Process. This will
help you in creating a web site that converts well, which in return will increase
your cash flow.

4. Don't Put All Your Eggs in One Basket
Promote products from different merchants. This way if you have a problem with
receiving payment from a merchant, or their products do not convert well the
effects on your business will be minimal. Watch out for exclusivity agreements;
remember this is your business. Protect yourself and diversify so that you do not
feel the famine effect if something goes wrong. There is absolutely nothing wrong
with promoting niche products from different merchants.
5. Seek Knowledge and Embrace Change
If you are familiar with Internet marketing at all you know that what worked three
months ago may not work today. Stay on top of the trends. Seek knowledge, start
by learning something new about affiliate marketing daily. For example remember
those marketing tools called "banner" that use to drive sales at an astronomical
rate a few years ago? Well those banners developed a term called "banner
blindness." That means most online viewers will not click on banners even if they
do pertain to what they are looking for. To be a "super" affiliate you must always
spend time reading, learning, and embracing the changes in Internet marketing.
6. Don't Give Up
It's hard to do, and most of the time those dabbling in affiliate marketing give up
way too soon. Monitor your statistics, watch to see what is working and what is
not. Make changes when necessary. Do one thing daily to promote your storehouse
and be patient. Before you know it you will start getting payments.
Remember that it will not happen overnight. Encompass and develop the
persistence, patience, and knowledge. Then follow the tactics I've mentioned
above and you are on your way to becoming a "super" affiliate.

Affiliate marketing programs for advertisers

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Affiliate marketing programs for advertisers