Aenc association 101 goverment relations - domain 6

NCVO - National Council for Voluntary Organisations

The document provides guidance on developing and implementing public policy and government relations strategies for associations. It recommends that associations conduct an environmental scan to identify key issues for members, develop policy positions through a transparent process, and clearly communicate stances on issues. Additionally, it advises establishing alignment between national and state-level policies, and using a variety of tools and resources to advocate for policy priorities with legislators.

 Public Policy
 Government Relations
 Coalition Building
 Getting It Done Through A Mix of Internal and

External Actions

 What does your Association stand for
on issues that matter to the livelihoods
of your members?

Do their policies align with your Association’s
values?

What kind of resources are offered by the national
organization?

What are the issues that matter to the business of
the Association and its members?

Policypositions should be developed and
communicated in an atmosphere of transparency for
your members, the public and the media.

 Conduct environmental scan
 Inventory of current policies by staff

 Assessment of relevancy

 Survey membership on issues of concern

 Board/ExCom briefing

 Policy task force

 Present proposals for member comment

 Board discussion/action

Should be presented through:

◦ Web site

◦ Association newsletter or magazine

◦ Board orientation

Professional societies vs. trade associations

Consensus doesn’t necessarily mean unanimity
but it helps 

Board leadership must be united behind final
decision

 N.C. Association of REALTORS® and the
organization’s stated opposition to a real estate
transfer tax

Commitment is the key

◦ Time
◦ Money
◦ Personnel

Taking action to align your public policies with laws
and regulations

Key questions
◦ Legislative vs. regulatory?
◦ Offense vs. defense?
◦ Monitor or advocate?

Information sources

The Insider subscription service
Under the Dome blog, Carolina Plotthound, NC Policy
Watch, Carolina Journal, Talking About Politics, NC Free
Enterprise Foundation,
Twitter accounts of prominent NC journalists

 Will you use staff time, contract lobbyist(s) or both?

 Must register with N.C. Secretary of State

 Will members be involved on a regular basis?

 Investment of time
◦ 6 months in odd-numbered years
◦ 2 months in even-numbered years

 Find a champion to introduce bill
 Define and communicate your issue

 61 + 26.

 In some cases, it becomes 72 +30

 “How an idea becomes law”

◦ http://www.ncleg.net/

Define and communicate your opposition

Mobilize your membership

Grassroots contact software (e.g. Capital Impact)

Engage professional assistance

Embrace your allies, identify your enemies

Identify other groups that have an interest in your
legislation.

It’s better to be forthright than to be sneaky

Helps your organization gain access

Requires financial commitment from the members
of the Association

Contributions must be individual and voluntary.
Contributions must be disclosed.

Citizens United court ruling

Allows corporate money without disclosure

Involvement by N.C. associations

 N.C. Secretary of State (lobbyists)

 N.C. Board of Elections (PACs)

 Know the rules: Ethics and media scrutiny

 “Lobby tax”
◦ Tax deductibility vs. payment by proxy

This document outlines best practices for nonprofits involved in downtown redevelopment presented by Community Mediation & Consulting, Inc. It discusses getting organized as a tax-exempt, board-driven organization including determining purpose, forming a board, filing articles of incorporation, and more. It also covers critical issues for charitable vs civic organizations and making the enterprise sustainable and adaptable to community needs over the long term.

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NCVO - National Council for Voluntary Organisations

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NCVO - National Council for Voluntary Organisations

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Strategic partnerships for WOCA

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NCVO - National Council for Voluntary Organisations

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NCVO - National Council for Voluntary Organisations

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Aenc association 101 membership - domain 7

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Aenc association 101 org mgmt -domain 1

NCVO - National Council for Voluntary Organisations

1) The document summarizes an organizational management presentation given by Wendy Scott on topics including general management, branding and positioning, financial management, globalization, and strategic planning. 2) Key aspects of general management discussed include staff and volunteer training, defining core values and competencies, managing change and innovation, and developing internal and external metrics. 3) Branding and positioning involves environmental scanning to develop strategies, identifying the association's unique value proposition, and integrating the brand across all activities. 4) Financial management focuses on developing and managing budgets, good financial reporting, independent reviews and audits, investment policies, and internal controls.

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Event planners Emergency Preparedness: Risk Management

This document discusses emergency preparedness and risk management for event planners. It defines event risk as anything that could negatively impact an event's outcome. It identifies common risk types and discusses who is responsible for managing risk. The document outlines four risk management strategies - avoid, reduce, retain, transfer. It provides examples of risk reduction strategies like compliance documents and insurance. The document concludes by discussing developing a risk assessment and action plan to address risks.

Advocacy Challenges When You Aren't 'Liked'

Winning the marketing game when the rules are changing - Sheila Neisler, Cata...

This document discusses strategies for effective marketing in a changing environment. It emphasizes the importance of understanding one's target market and crafting messaging to meet their specific needs. Examples are provided of companies like Barefoot Wine that changed their approach to focus directly on their best customers through cause marketing, personalized messaging, and grassroots efforts instead of traditional ads. The conclusion emphasizes defining goals and tracking the activities and results of one's marketing investments.

Case Study - PR Campaign: NC Doctors Day, NC Medical Society, Elaine Ellis

This case study describes the planning and execution of the first annual NC Doctors Day celebration in North Carolina. Key goals were to show appreciation for doctors, make it an annual event, encourage donations, and build partnerships. A design firm was hired to create a logo, website, and social media strategy. Doctors were nominated for NC Doctor of the Year and over 19,000 votes were cast. The inaugural event was deemed a success based on member appreciation and engagement on social media and the website. Lessons learned included starting early, using friendly competition, taking a long-term view, and showing appreciation.

PR Campaigns that Pack a Punch - Teri Saylor, Open Water Communications

This document provides guidance on developing an effective public relations campaign with key considerations around mission, goals, audience research, messaging, outcomes measurement, evaluation, and best practices. It outlines the importance of clearly defining objectives, being realistic about available resources, providing follow-up, meeting budgets, and fulfilling the overall mission to evaluate a PR campaign's success.

2015 Association Communications Benchmarking Report, Jill Andreu

The document summarizes key findings from a 2015 benchmarking survey of 704 association communications professionals. It finds that associations are communicating more frequently through social media than other channels, yet many still lack clear social media strategies. It also reports that associations struggle with content relevancy, cross-channel integration of communications, and using member data effectively. The document provides recommendations for associations, including developing social media strategies, focusing on engaging content, integrating messaging across channels, and measuring communication effectiveness.

The Business of Membership Marketing - Benchmarking Report (MGI) - Erik Schonher

AENC Tax Compliance & Reporting Update September 2015

This document provides an update on tax compliance and reporting. It discusses new tax deadlines including changes to extension periods. It also covers alternative investments and how they must be reported on Form 990 due to the potential for unrelated business income. Common errors on Form 990 filings are also outlined, such as accurately reporting gross receipts, compensation, highest compensated independent contractors, and grants/assistance.

Creating a culture that attacts AENC 2015 Annual Meeting - Jamie Notter

Changing the conversation around millennials AENC 2015 Annual Meeting, Jamie ...

Jamie Notter, Partner, Culture That Works LLC The Millennials seem to get more attention these days for annoying their older compatriots in the workplace with their flip-flops and a perceived sense of entitlement, In this session, Jamie explores research from his latest book, When Millennials Take Over illustrating the more important role Millennials play as decoders of the key changes that are coming to the business world.

Crisis Planning: It’s Not a Crisis if You Have a Plan - AENC 2015 Annual Mee...

Lisa Ward, Director of Public Affairs, NC Dental Society Embezzlement. Hacked database. Death. Server crash. Workplace violence. Electrical outage. Every organization is vulnerable to a crisis and there’s usually no advance warning about what the crisis will be or when it will happen. Proper crisis planning can help your organization handle the issue calmly and efficiently, minimizing the impact to your members, your employees and your key stakeholders. Learn how to create the plan you need to ensure you’re ready when the unthinkable happens.

What's your Ethics IQ? AENC 2015 Annual Meeting - Jonathan Kraftchick

Featuring Jonathan Kraftchick, CPA, Manager of Training & Development, Cherry Bekaert, LLP, “Triangle’s Funniest Accountant 2014” Before fraud occurs, it is most likely preceded by a series of small ethical dilemmas. Is there a fraudster in all of us or are ethical breaches a result of a few bad apples? This session will look at the transition from these forgettable lapses in judgment to making the headlines with many more zeroes attached. No matter your role in an organization, we all face a multitude of complex decisions on a daily basis. This session will help you think about the factors that influence these decisions.

Writing engaging content for the online reader aenc 2015 annual - deirdre r...