The document summarizes key points from Adobe Summit 15 including: - The conference had over 7,000 attendees across 135 sessions over 3 days covering 10 tracks. - Top themes included marketing being beyond just the marketing department and the need for consistent customer experiences. - New features were announced for Adobe Marketing Cloud and AEM 6.1 including enhanced productivity, development, and integration tools. - Sessions were led by executives from Adobe and customers like Coca-Cola, ESPN, and National Australian Bank.

1. Adobe Summit 15 Recap
Adobe AEM User Group – Montreal Chapter

2. Agenda
 Summit context
 The high-level themes:
 Marketing beyond marketing
 Consistent and continuous experiences
 Reinvention is a journey
 Marketing Cloud announcements
 AEM 6.1 announcement + top features
 Q&A
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4. 4
• 7000 attendees
• 135+ sessions in
• 3 days
• 10 tracks

5. 5
• Top Adobe Executives
• Michael Lewis
• Michael Keaton
• Nate Silver
• Steve Young
• Coca-cola
• Starwood Hotels
• ESPN
• Under Armor
• Time Warner Cable
• National Australian Bank
Some of the keynote speakers

6. Top themes
 Your PRODUCT is your marketing, customer EXPERIENCE is your brand
 Marketing beyond marketing
 Need to break silos. Technology is changing the definition of marketing. The marketing department is in the
center of this change.
 Reinvention is a journey
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7. NEW Adobe Marketing Cloud linepu!

8. What’s new with AEM 6.1?
 New branding…
 AEM Sites: productivity enhancements
 Enhanced AEM, Target and Campaign integrations
 Development tools and enhancements
 AEM Apps features
 AEM Screens
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9. AEM Sites: Productivity enhancements
 New navigation style
 Similar to Mac Finder
 Multi-select pages and property modification
 Advanced search capabilities including
analytics KPIs (i.e. goal metrics or custom
eVars)
 Multi-select and multi-tag assets
 Client context expanded to validate
‘journeys’
 Translation workflows
 Allow authors to manage multiple types of
translation with workflows (i.e. automated /
machine translation vs manual)
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10. AEM Sites: Productivity enhancements
 Layouting mode: Bringing responsive
edits to marketers
 Layouting mode allows marketers to
define the way the page looks like at
specific breakpoints.
 It gives the author the ability to resize,
stack, or even hide component.
 Reduce the development cycle by
allowing marketers to do most of the
changes
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11. AEM Sites: Productivity Enhancements
 Analytics integration
 Display your custom KPIs
directly in the AEM Sites
view
 Displayed as colums
 Advanced search and
filtering capabilities
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12. Enhanced AEM, Target and Campaign integrations
 Targeting mode
 Create experiences directly from AEM
 Very similar workflow as Adobe target
 Integration with Adobe Campaign
 Create campaign assets (ie emails) on
AEM. Good for reuse content and assets
 Setup in AEM, add all Campaign dynamic
fields in AEM
 Use directly in Campaign as asset. No need
to transfer html.
 In both cases, you can leverage
Audience Manager
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13. Development tools and enhancements
 Design-to-web
 From PSD to CSS/HTML
 Brackets integration
 Sigthly 1.1
 New Brackets IDE
 Eclipse IDE
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CREATIVE CLOUD MARKETING CLOUD