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TOPIC:-
STUDY ON ADVERTISING AGENCY
AMBA PUBLICITIES
(ADVERTISING ZAMEEN SE AASMAAN TAK)
Prepared by:-
 Praveen vir (216)
 Brijesh yadav (217)
 Raju yadav(218)
 Pratibha kamble
(221)
 Rasika keserkar (222)
Introduction to advt. agency
The propriter of AMBA advt is Mr.chaturbhuj tembhare, established the
advt agency in 1997,with a view to earn profit.
Mr.chaturbhuj, had worked as a P.A with mr.harivansh rai
bacchan ( the chairman of SAINATH EDUATION TRUST) . then he
directed 3-4 films in 1990’s and then he finally started a advt agency in
1997.he is doing advt in political as well as business and social purpose.
He has no branches and head office , all its is located in
one roof. He has a team of members which undertook various activities
of the ageny.the main purpose of advt is to earn profit.
They basically focus on banners and posters , and he is currently
designing a banners for congress for elections and also ahd undertaken
many products advt of banner at GANESH UTSAV and NAVRATRI.
SERVICES OF ADVT. AGENCY
The various services offered by AMBA advt are:-
It provides full line services to all its clients, and if required then it also
provides half line services.
Clients of AMBA advt ageny:-
1) Britannia
2) Bsnl (posters)
3) Phillips
4) Congress
5) Karmaveer bhaurao patil college
• newspaper
• magazines
print media
• television,
• radio
broadcast
media
• hoardings
• posters,banners
outdoors
media
• buses
• taxis and auto rikshaw
vehicular
transit
Factors that AMBA advt agency takes into consideration, while pricing
to its clients:-
1) Television advt- channel, actor, time
2) Radio- reach, frequency and time
3) Newspaper- pages, side-top, bottom
4) Vehicular transit- buses –location and coverage
Agency compensation and payment decision:-
AMBA advt has different approaches of different medias-
1) Newspaper- 15% commission in TOI and HT media
(higher commission on state and low on local newspaper)
2) Near rs. 1000 – 1500 in vehicular transit
(including cost of side panel and back panel)
3) Banners -1.business-Rs.65 per sq.feet
2.politics-Rs.20-30 per sq feet
3.social- Rs-10 per sq feet
(higher rates in sophisticated area and low rate in local area)
4) 5%-8% in radio advt
( it is depend on area and coverage of vehilcles)
4) 10-15% in television advt.
Payment system:-
prompt payment for new customers
regular customers 20% discount
they do their pricing according to competitors pricing strategy.

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Advt agency

  • 1. TOPIC:- STUDY ON ADVERTISING AGENCY AMBA PUBLICITIES (ADVERTISING ZAMEEN SE AASMAAN TAK) Prepared by:-  Praveen vir (216)  Brijesh yadav (217)  Raju yadav(218)  Pratibha kamble (221)  Rasika keserkar (222)
  • 2. Introduction to advt. agency The propriter of AMBA advt is Mr.chaturbhuj tembhare, established the advt agency in 1997,with a view to earn profit. Mr.chaturbhuj, had worked as a P.A with mr.harivansh rai bacchan ( the chairman of SAINATH EDUATION TRUST) . then he directed 3-4 films in 1990’s and then he finally started a advt agency in 1997.he is doing advt in political as well as business and social purpose. He has no branches and head office , all its is located in one roof. He has a team of members which undertook various activities of the ageny.the main purpose of advt is to earn profit. They basically focus on banners and posters , and he is currently designing a banners for congress for elections and also ahd undertaken many products advt of banner at GANESH UTSAV and NAVRATRI.
  • 3. SERVICES OF ADVT. AGENCY The various services offered by AMBA advt are:- It provides full line services to all its clients, and if required then it also provides half line services. Clients of AMBA advt ageny:- 1) Britannia 2) Bsnl (posters) 3) Phillips 4) Congress 5) Karmaveer bhaurao patil college • newspaper • magazines print media • television, • radio broadcast media • hoardings • posters,banners outdoors media • buses • taxis and auto rikshaw vehicular transit
  • 4. Factors that AMBA advt agency takes into consideration, while pricing to its clients:- 1) Television advt- channel, actor, time 2) Radio- reach, frequency and time 3) Newspaper- pages, side-top, bottom 4) Vehicular transit- buses –location and coverage
  • 5. Agency compensation and payment decision:- AMBA advt has different approaches of different medias- 1) Newspaper- 15% commission in TOI and HT media (higher commission on state and low on local newspaper) 2) Near rs. 1000 – 1500 in vehicular transit (including cost of side panel and back panel) 3) Banners -1.business-Rs.65 per sq.feet 2.politics-Rs.20-30 per sq feet 3.social- Rs-10 per sq feet (higher rates in sophisticated area and low rate in local area) 4) 5%-8% in radio advt ( it is depend on area and coverage of vehilcles) 4) 10-15% in television advt. Payment system:- prompt payment for new customers regular customers 20% discount they do their pricing according to competitors pricing strategy.