The document discusses how marketing must change in the digital age. It argues that marketing should be shareable, ongoing, interactive and participatory by embracing communities, liberating individuals, and mastering conversation strategies. It also emphasizes the importance of experimentation, talent, and culture for successful marketing in this new landscape.

1. The end of us and them
Wednesday, July 21, 2010

2. Or how to market in
Or how to market in
the post digital age
the post digital age
Wednesday, July 21, 2010

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9. Manufacturer
Publisher
Broadcaster
Advertiser
Programmer
Wednesday, July 21, 2010
Consumer
Reader
Viewer
Audience
User

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24. WTF? Holy @*&#!
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38. Wednesday, July 21, 2010

39. Everything we ever do should be
shareable, ongoing, interactive
and participatory
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43. Wednesday, July 21, 2010

44. Stop having
advertising
ideas
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48. Wednesday, July 21, 2010

49. Embrace the
crowd
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53. Build your
community
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59. Liberate the
individual
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62. Wednesday, July 21, 2010

63. Create utility
and stuff people
can use
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64. Wednesday, July 21, 2010

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66. Wednesday, July 21, 2010

67. Use the stuff
that’s already
created
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70. Wednesday, July 21, 2010

71. Master
conversation
strategy
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72. March 2010
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74. Wednesday, July 21, 2010

75. Re-think story
telling
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79. Do things
yourself
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81. Wednesday, July 21, 2010

82. Never stop
learning
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84. Wednesday, July 21, 2010

85. What does it
take?
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86. Culture, talent,
experimentation
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90. Check list manifesto
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91. copywriter
art director
web designer
IA/UX
programmer
video producer
content strategist
connection planner
PR/social media
media
analytics
Wednesday, July 21, 2010

92. copywriter
art director
web designer
IA/UX
programmer
video producer
content strategist
connection planner
PR/social media
media
analytics
Wednesday, July 21, 2010

93. TV
Wednesday, July 21, 2010
>
WEB
>
MEDIA
>
PR

94. PR
Wednesday, July 21, 2010
>
MEDIA
>
WEB
>
TV

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96. Wednesday, July 21, 2010

97. All of us are better
than one of us.
Tim Brown
CEO,Ideo
Wednesday, July 21, 2010

98. thank you
Wednesday, July 21, 2010