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SMLatam




                                  Seminario Panamá
                                                     Junio 2010
  Patrocinó                            Invitado especial




Monday, June 21, 2010
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Monday, June 21, 2010
+ 10  años en
 M  arketing
        s estud iando el
 3 año         e social
  fenó meno d
  media
   200 9 con SMLatam


      @kbzon
      @smlatam
      Google Voice: (786) 250-2513
      clisogorsky@smlatam.com
      facebook.com/christianlisogorsky
      linkedin.com/in/clisogorsky
Monday, June 21, 2010
#SMLatamPanama




Monday, June 21, 2010
Social Media
                  no es nada nuevo




Monday, June 21, 2010
pensamos que nació
                            “en-línea”




Monday, June 21, 2010
ad
              alid la
          n re en
         e ió
         nac
              línea”
             “




Monday, June 21, 2010
1970s
“Phone Phreaking”




Monday, June 21, 2010
Monday, June 21, 2010
Bulletin
  Board
  System
Monday, June 21, 2010
KBZON

Monday, June 21, 2010
Proveedores de Servicio
                        “en-línea”




Monday, June 21, 2010
Monday, June 21, 2010
Monday, June 21, 2010
Product
                        Placement

Monday, June 21, 2010
40 años

Monday, June 21, 2010
6 de Agosto 1991
Monday, June 21, 2010
Monday, June 21, 2010
Monday, June 21, 2010
Monday, June 21, 2010
Monday, June 21, 2010
Monday, June 21, 2010
Monday, June 21, 2010
Internet
     Relay
     Chat




Monday, June 21, 2010
Durante la guerra del golfo la gente
                        se mantenía conectada a los IRC
                        compartiendo links




Monday, June 21, 2010
Monday, June 21, 2010
Monday, June 21, 2010
ermite rtir



Monday, June 21, 2010
                        1º
                        red r per
                        crea
                                 l queyp ompa
                           socia files c
Monday, June 21, 2010
Monday, June 21, 2010
Monday, June 21, 2010
Monday, June 21, 2010
Monday, June 21, 2010
Monday, June 21, 2010
Monday, June 21, 2010
Monday, June 21, 2010
Monday, June 21, 2010
Monday, June 21, 2010
Monday, June 21, 2010
Publicar

                                   MMO                    Compartir




                        Juegos                                        Discutir

                                             Social
                                             Media
                        Mundo                                          Redes
                        Virtual                                       Sociales




                                  Livecast                 Micro
                                                           Blog
                                             Lifestream




Monday, June 21, 2010
Monday, June 21, 2010
...ajá




Monday, June 21, 2010
                        ¿Y?
Estamos redefiniendo la manera en que nos
                            comunicamos y construimos las
                                               relaciones
Monday, June 21, 2010
No
                          consumimos

                              los
                        medios
                        de la
                        misma manera




Monday, June 21, 2010
Publicidad
                          1980




Monday, June 21, 2010
Publicidad
                          2010




Monday, June 21, 2010
El modelo
                 de
publicidad
          tradicional
             cambió




Monday, June 21, 2010
antes
   alcanzar a las masas



        para incrementar
        conocimiento de
             marca



      para pocas ventas



Monday, June 21, 2010
(
                                                 ((       ((
                                             (
                                            ((


               ahora                    (
                                       ((         (
                                                 ((       ((
                                             (
                                            ((

                                        (
                                       ((         (
                                                 ((       ((
   conecta con pocos               (
                                  ((         (
                                            ((


                              (
                             ((         (
                                       ((         (
                                                 ((       ((
                                   (
                                  ((         (
                                            ((

               para que se              (
                                       ((         (
                                                 ((       ((
                involucren         (
                                  ((         (
                                            ((

                                        (
                                       ((         (
                                                 ((       ((
                                             (
                                            ((

                                        (
                                       ((         (
                                                 ((       ((
      y se convertirán en                    (
                                            ((
              tus
                                                 ((   (   ((

Monday, June 21, 2010
sq    ren
                                  uie s
                         Eltluo arca sea má
                               m
                        que
                            m
                          anos
                        “me    iga”
                        y
                         “ ve  nd er”
Monday, June 21, 2010
converse
                        Que




                                más
Monday, June 21, 2010
Que se
 conécte
      más




Monday, June 21, 2010
Que                    &
  pare de




                        empiece a
  gritar

                               escuchar


Monday, June 21, 2010
¿Estan
                         Listos?

Monday, June 21, 2010

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Seminario SMLatam Panama