The document discusses an online short film contest hosted by Trivone in association with Pixel13 to promote tourism in India. The contest aims to engage millions of tourists flocking to evolving Indian destinations by allowing them to upload short films taken on their phones or cameras of exotic or off-beat locations. The campaign hopes to reach over 27 million households and 200 million mobile users through extensive print, digital, and TV promotions as well as roadshows, providing an incredible opportunity for collaboration.