The document promotes advertising on grocery store shopping carts and billboards to target local customers. It notes that grocery stores see 15,000-20,000 shoppers per week who visit 2-3 times weekly. The advertising program allows targeting specific neighborhoods with tailored messages and placing ads in front of decision makers. Advertisers benefit from 6 months of prominent exposure compared to only 2 months in magazines, and ads can be refreshed every 4 weeks or rotated to different stores.