The document discusses the importance of self-promotion in business. It states that while people prefer to think their work speaks for itself, promoting oneself is necessary to attract attention to one's work and abilities. Self-promotion can help achieve goals like starting a business, getting published, promoting a hobby, or getting a promotion. The document provides tips on self-promotion at networking events, including introducing oneself, one's company and position, strengths, vision, and exchanging business cards.