This document provides guidelines for software advertisers to integrate bundle offers and catalog listings on the ClickInstalls platform. It details the technical and design materials needed, such as installers, screenshots, legal documents, and tracking codes. Checklists are provided to assist advertisers in submitting all required information for their bundle integration and catalog listing. The document also outlines ClickInstalls' user consent processes, installation procedures, and reporting integrations.

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Advertiser Integration Guide
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Bundle offer and Catalog listing requirements
Table of Contents
1 Introduction to ClickInstalls 3
2 Materials required for partners bundle integration 3
3 Materials needed for partner bundle listing in Offers Catalog 5
4 Detecting previous installations 7
5 User consent and disclosure requirements 8
6 Executing bundle installer 9
7 Reporting and tracking integrations 9
8 Product monetization 10
9 Contact information 10
10 Partner Integration Materials – Checklists 10

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Your bundle offer.
This guide describes the materials required to program and integrate the advertiser (hereafter
defined as ‘partner’) software in bundle format into the ClickInstalls platform. The partner
bundle will be made available to our publisher community through pre-programmed and
automated installer services provided by ClickInstalls.
Your bundle offer in our catalogs.
This guide describes the materials required to program a complimentary partner bundle offer
listing into ClickInstalls Offers Catalog’s. We will make the partner bundle offer listing
available for public and private review.
1 Introduction to ClickInstalls
ClickInstalls’ software install platform empowers its partners to reach new users, by
utilizing and combining proven software distribution technology, innovative solutions and
personal relationships with publishing channels worldwide. We program, package,
manage, and make available partner bundle offers to our publishing community. Our
proven distribution solutions enables us to speed up the time to market by providing
integration automation, and customized programming services which facilitates getting the
installs flowing.
With over 13 years of software distribution experience, proprietary technology, great
partners cultivated on a personal basis, our reach continues to grow, is world-wide, and
it’s no wonder why some of the worlds top software partners put their software bundling
and distribution trust in ClickInstalls.
2 Materials needed for partner bundle integration (Bundle Package)
In order for ClickInstalls to program a new partner bundle offer (campaign) into its platform,
we need the partner to provide us with the following information:

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• Installer offer screen design material
Partners need to provide ClickInstalls with the materials to create the bundle product offer
screen. Please provide any instructions on the use of logos, distribution of screen
elements, opt-in opt-out flags, radio buttons or check boxes, etc. These materials
includes:
o Logos and Product images (vector or high resolution)
o Copywriting (including translations for specific languages)
Important: Please consult with your ClickInstalls Account Manager on format and size requirements if you will be
handing off an offer screen already coded. Otherwise, please see standard installer layout and dimensions below.
• Links to the partners’ software EULA, Terms of Use & Privacy Policy
We require up-to date links to the EULA, Terms of Use and Privacy Policy. Depending on
the country, the legal terms must be made available in the specific languages where the
software will be distributed. We prefer url links hosted from the software’s domain.
• The software’s installer
We will need pickup (download) url’s where we can pickup the active installer, plus a
pickup url for the unique exe you would like ClickInstalls to use to create your bundle offer
(campaign) inside our platform. This should include instructions on how to execute it
silently, and the information describing which command lines correlate with checkbox
andbutton selections from which the user will be choosing.

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Required advertiser bundle materials - checklist
ITEM # REQUIRED ITEM DESCRIPTION
1 Offer name Name of application or brand or product
2 Offer type (i.e. Antivirus, Search Toolbar, Registry Cleaner…)
3 Installer pickup url Link to entire installer package
4 Silent install pickup url Link to pickup silent install file
5 Command line Parameters to use for silent install
6 Action Tracking (see 'Reporting and tracking integrations' in this document)
7 Legal links Privacy, TaC, ToS, EULA (most current and up-to date)
8 Offer screen shot Link to review example of how offer screen should be programmed
9 Offer screen requirements Note any design requirements of the offer screen
10 Offer screen rules Opt-in / opt-out / unmarked
11 Logos product images Individual images for offer screen (vectorial or high resolution)
12 Copywriting
Exact copy to be used in offer screen (include any translations for
multiple language builds) * attach as .txt format
13 Registry key Key to check if application already installed on users machine
14 Physical file check Location where to check if application is physically on the users machine
15 Limitations & restrictions Adult, gaming, non-export restrictions
16 OS Operating system / platforms application is available in
17 Product monetization (see section ‘Product monetization’ below)
18 Comments Any other notes / comments we should know about
3 Materials needed for partners bundle offer listing in Offers Catalog
Below please find an example bundle offer-listing as displayed in our Offers Catalog:
Figure 1. Partner bundle offer public view within the ClickInstalls Offers Catalog

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Figure 2. Partner bundle offer details page (gated, private view only)

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In order for ClickInstalls to program a new, complimentary partner bundle offer into its
catalogs, we need the partner to provide us with the following information:
Requested advertiser catalog listing materials - checklist
ITEM # REQUIRED ITEM DESCRIPTION
1 Offer name Name of application or brand or product
2 Offer type (i.e. Antivirus, Search Toolbar, Registry Cleaner…)
3 Offer marketing slogan
This title should be only 1-2 sentences long (It is to be used on public
offer listing and other marketing areas within ClickInstalls)
4 Offer tagline This title should be less than 1 sentence long
5 Test required Do you have specific volume requirements for a certain period of time
6 Product monetization (see 'Product monetization' section below)
7 Legal links Privacy, TaC, ToS, EULA (most current and up-to date)
8 Offer screen shot Link to review example of how offer screen should be programmed
9 Offer screen requirements Note any design requirements of the offer screen
10 Software box Image for catalog listing
We need an image of product software box (vectorial or high
resolution)
11 Awards image for catalog listing We need an image of the awards won
12 How it works and installs Explanation of how application works and installs on machine
13 Product languages Application offered in which languages
14 Product support Application is supported in which languages
15 OS Operating system / platforms application is available in
16 Limitations & restrictions Adult, gaming, non-export restrictions
17 Additional screen shots Any additional screen shots we should add to offer details listing
18 Comments Any other notes / comments we should know about
Important: Please try to complete / submit as many requested fields above. ClickInstalls staff will work to create
the best possible bundle offer listing for you and your software.
4 Detecting previous installations
ClickInstalls checks the end-users computer to determine whether any of our partners
bundle offer(s) are installed. If this is the case, we will not install or overwrite the partners’
software.

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5 User consent and disclosure requirements
ClickInstalls ensures all its installers follows and/or exceeds industry standards, mandating
either opt-in or opt-out acceptance or decline action, anti-fraud monitoring, secure and
encryption protocols for package delivery, and human review of every integration, and
confirmation publisher installers are in compliance while active. We will coordinate our
policies and standards with our partners to maintain a transparent technical and business
transaction with the end-user.
Below please find an example of a template offer screen we use when integrating a
partner bundle offer:
This partner bundle offer screen example, is broken up into three main sections-
1. HEADER - This design area can incorporate images or text or both
2. BODY - This design area can incorporate images or text or both. This design area can
incorporate a scrollable or non-scrollable End User License Agreement (EULA)
3. FOOTER – This area incorporates dialogue controls with the user, opt-in | opt-out,
accept | not-accept, cancel, next and so on. This is also where the legal links are
placed.
Important: This template is only meant as an example. ClickInstalls programs its partner bundle offers using a
variety of installer languages / formats. Partner bundle offer screens can and will be customized when required.

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6 Executing bundle installer
ClickInstalls will program your offer screen to display once it passes a number of logical
checks. The offer screen will be coded based on your requirements and instructions. In
the case where you require us to provide multiple checkboxes, we will need each
command line and parameters to execute, once the offer screen has been accepted.
We will execute your bundle application after the end-user has accepted the license, and
therefore ClickInstalls will need the parameters to do so.
7 Reporting and tracking integrations
ClickInstalls tracks and reports a number of variables and displays them to its publishers.
We will require full access to your reporting system to track and reconcile our delivery.
In order for us to confirm our own internal reporting, we will provide you with a tracking
url to be fired upon a successful installation of your software by you. Below please see an
example of how the tracking url (or ‘Approved Installs’) url would work:
Where, 123.clickinstalls.com = an example of a clickinstalls tracking domain
Step1:
ClickInstalls will program its partner bundle offer into the ClickInstalls platform, and
generate a unique tracking pixel url, and send it to partner
Step2:
Partner will receive via email the unique tracking pixel url, and program it into partners final
success page (mutually agreed place to fire tracking pixel url by and between partner and
ClickInstalls)
Please see Sample unique tracking pixel url for partner to program:
https://123.clickinstalls.com/TkrPxl/#00000000-0000-0000-000000000000#/2576/ap
String to be replaced #00000000-0000-0000-000000000000# with the "Real" e8030a48-
f3dd-4a72-9907-dbca8327db35 PubCode send as a SubID parameter in the Url.
Successful PubCode replace would look like this:
https://123.clickinstalls.com/TkrPxl/e8030a48-f3dd-4a72-9907-dbca8327db35/2576/ap

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8 Product monetization questionnaire
ClickInstalls needs to know all the revenue types and methods its partners’ software
employs. We need to make sure our partners’ software does not compete with other
partner and exclusive bundle offers which may be included in the same install path.
Please indicate all monetization methods your software employs:
☐ Toolbar with Search ☐ Homepage Reset ☐ New Tab Reset
☐ Default Search Reset ☐ Coupon Offers ☐ Shopping/Price Comparison
☐ In-text Ads ☐ White Space Ads ☐ SERP (Search Engine
Results Page) Injection
☐ Video Ads Injection ☐ DNS/404 Error Pages ☐ Pop-up Ads
☐ Data Collection ☐ Upsale
☐ Other (please specify) ☐ Other (please specify) ☐ Other (please specify)
Important: ClickInstalls does not share or make public any and all information received from its partners.
Your answers are held in confidence and are only needed for internal use only.
9 Contact information
If you have any questions or concerns regarding this partner guide, please feel free to
contact your ClickInstalls account manager or us directly at the contact information below.
Company: ClickInstalls, Inc.
URL: www.clickinstalls.com
Telephone: 561-221-6112
Main office: Boca Raton, Florida U.S.A
Email: advertisers@clickinstalls.com
Contact us form: http://www.clickinstalls.com/contact-clickinstalls.aspx
10 Partner Integration Materials - Checklists
The following checklist itemizes all required and requested fields in order to fully complete

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the partner bundle integration and the partner bundle offer listing for ClickInstalls catalog.
• Minimum requested items should cover the bundle integration since it is both a design and
technical implementation.
• If ClickInstalls does not receive the requested items for the catalog listing – staff members will
make a best efforts attempt to create a marketable listing.
Advertiser bundle + catalog listing integration materials - checklist
ITEM # REQUESTED ITEM DESCRIPTION BUNDLE CATALOG
1 Offer name Name of application or brand or product Y Y
2 Offer type (i.e. Antivirus, Search Toolbar, Registry Cleaner…) Y Y
3 Offer marketing slogan
This title should be only 1-2 sentences long (It is to be used
on public offer listing and other marketing areas within
ClickInstalls)
Y
4 Offer tagline This title should be less than 1 sentence long Y
5 Test required
Do you have specific volume requirements for a certain
period of time
Y
6 Product monetization (see 'Product monetization' section below) Y Y
7 Legal links Privacy, TaC, ToS, EULA (most current and up-to date) Y Y
8 Offer screen shot
Link to review example of how offer screen should be
programmed
Y Y
9 Offer screen requirements Note any design requirements of the offer screen Y Y
10
Software box Image for catalog
listing
We need an image of product software box (vectorial or high
resolution)
Y
11 Awards image for catalog listing We need an image of the awards won Y
12 How it works and installs
Explanation of how application works and installs on
machine
Y
13 Product languages Application offered in which languages Y
14 Product support Application is supported in which languages Y
15 OS Operating system / platforms application is available in Y Y
16 Limitations & restrictions Adult, gaming, non-export restrictions Y Y
17 Additional screen shots
Any additional screen shots we should add to offer details
listing
Y
18 Installer pickup url Link to entire installer package Y
19 Silent install pickup url Link to pickup silent install file Y

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20 Command line Parameters to use for silent install Y
21 Action Tracking (see 'Reporting and tracking integrations' in this document) Y
22 Offer screen rules Opt-in / opt-out / unmarked Y
23 Logos product images
Individual images for offer screen (vectorial or high
resolution)
Y
24 Copywriting
Exact copy to be used in offer screen (include any
translations for multiple language builds) * attach as .txt
format
Y
25 Registry key
Key to check if application already installed on users
machine
Y
26 Physical file check
Location where to check if application is physically on the
users machine
Y
27 Comments Any other notes / comments we should know about Y Y
* Please skip any fields or requested items that do not apply to you.