This document outlines a pitch for a TV advertisement promoting Sony's new SpeakAhead headphones that can transform into speakers. The advertisement would target teenagers and music lovers aged 16-25. It would tell a narrative of someone listening to music alone and then using the SpeakAhead headphones to share their music by transforming them into speakers to the delight of others nearby. The goal is to make the audience feel they are getting a good product at a fair price that allows them to share their music.

1. PITCH FOR MY TV ADVERT
By Miguel Eduardo

2. New Product
• Sony’s new product ; SpeakAhead.
• Headphones that you can turn into speakers.
• Connect to the device through Bluetooth or
the wire.
• Different colors available.
• Charge through the wire.
• 8 hours battery life.
• £50 not too expensive not too cheap

3. EXSITING BRANDS
• I believe that this product will be suitable for
Sony because they specialize in music and
technology and my product has things to do
with music and technology.
• The brand Sony would be the best suit for my
product as it will attract the target audience
for my product.

4. Deadlines
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Advert production – 12th MAY
Ideas/research pitch 7th
Production version 1 – 16th MAY
final version – 23rd MAY
Post audience – June 6th
Evaluation of production 13th June

5. Technical resources
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•
•
•
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Headphones
CAMERA
Tripod
Laptop
Speakers

6. Technical Constraints
• Actors available – make sure everyone needed
is available 100%
• Make advert recording be accurate time- fit in
information into 30 seconds recording.
• Studio facilities.

7. Target Audience
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•
•
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Both genders
Teenagers 16-25 (like listening to music)
People who like to listen to music.
Use focus group to ask questions in order to
identify my target audience.

8. content
• Narrative :
• Someone listening to music alone , others
don’t have headphones want to listen to song
as well.
• Says don’t worry (describes the product)
• Turns headphones into speakers
• Everyone happy.
• Location in the fields (picnic)

9. Message/style
• The message of the advert is that you get 2 in
1 product (speakers and headphones)
• The style of my advert will be realistic as the
actors will be humans and the narrative will
be realistic.

10. Conditions of Reception
• I want the audience to feel as if they are
getting a bargain.
• Feel happy as you van share with
everyone(speakers)
• Eager to get the product.