This pitch presentation introduces the ProMAXSystem wireless headphones. The key points are that they come in different colors, have a wireless range of 50 meters, soft ear cushions, and a cost of £25. The presentation also includes plans for recording a practice TV advertisement before the final deadline and details feedback from potential customers who feel wireless headphones would enhance their listening experience. It proposes that the headphones would be a good fit for Samsung and outlines the technical resources, constraints, and limits of producing the advertisement. The target audience is identified as 17 to 21-year olds who would spend around £30 and be drawn to the comfort and quality of the headphones.

1. PITCH PRESENTATION
FOR A NEW PRODUCT

2. Product Name
• New product is call ProMAXSystem and
they are Wirless headphones
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High and good beats
Different colours
50 meters wireless
Come up in different colours
Soft headphones
Cost £25

3. • I plan to finish my advert 3 or 2 days before the
deadlines which is 13th of June 2014.
• The final date of recording TV advert is on 23rd of May
2014 and I planned before the final date to record the
similar version of my advert but a practice one which is
on 16th of May .
• What it will happened between 23rd of May and 13th June
2014 is to do editing and put everything together and
also is to make any improvement to my work after the
editing.

4. Feedback from audience about my
product
Miguel
• I like the promax system wireless headphones because sometimes
when I’m listening to my music using the headphones , the wireless
get in the way, and I need to put it inside my coat in order to feel
comfortable, and the idea of a wireless headphone would make life
better.
Liam
• PROMax headphones: easy to use and be be obtained in many colours
and many usable and easy to obtain, it's wireless so it unique because
only a certain few uses bluetooth it has soft headphones which would
be conformably on the ears, personally I feel that the product is a
great idea and it's something I would buy but the problem is trying to
promote this product because it may be difficult.

5. This product will be appropriate for
the client (existing brand)
• I feel those headphones ProMaxSystem will be
appropriate for this existing brand which is Samsung
because they producing lot of new phones but they don’t
put effort of producing headphones and I decide to
produce headphones in different sizes for them and
appropriate for clients which will buy my product.

6. Technical resources you’ll need
• What I will need to produce the TV advert is:
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Green screen
Headphones
Camera
Laptop
Tripod

7. Technical constraints and how you’ll
plan for them/solve them
• Green screen – instead using green screen I will
use the white wall to make the headphones
standout to the audience
• 1 person preforming – look for another people to
help me to recorded.

8. Technical Limits
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Tight budget
Permission to record in certain areas.
Negotiating with actors
Copyrights of the product

9. Initial ideas on target audience
• Audience age 17 to 21year old
• Audience will have around £30
Why audience spend on
ProMAXSystem headphones
because are comfortable and it got
good and high beats

10. Conditions of reception
• I want the audience to respond to my TV advert
very interested because they are new
headphones for the existing brand and audience
may like colours of the headphones and it make
standout to them and presuade them to buy it.
• Also I want my audience to be happy because of
what they got.

11. What is the ‘message’ of the advert
• The message of this TV advert is to make
audience to buy wirless headphones and
persuade them that this headphones are
better than normal headphones that you
can buy anywhere.

12. Content (e.g narrative? Imagery?)
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My first idea was to record the advert outside, using 2 people having
conversation talking about this headphones and trying to persuade
to buy it.
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The second idea was to record the scene on green screen showing
the picture of Phone shop or any shop with headphones using one
person of choosing out of two different headphones just the
ProMAXSystem and to show that this type of audience choosing this
one than the other one.

13. Style (e.g humorous? Surreal?
Parody?)
• The style of this TV advert is narrative because
1 or 2 people will be preforming in my advert.
• One person will pass the headphones to another
person and will say it try this one it got good
beats.
• Another person will persuade another person to
buy this one than other brand headphones which
are cheap and not useless.