Daniel Edwards proposes several advertising ideas for Irn-Bru: 1. A magazine ad showing a man giving a thumbs up after being offered a "brew" by his girlfriend's mother, but then looking disgusted after tasting the tea in his mug. 2. A magazine ad photoshopping a giant Irn-Bru can above Scottish football legend Sir Alex Ferguson holding a trophy. 3. A web banner with a man with bagpipes and bloodshot eyes saying "I am very much awake" next to text advertising Irn-Bru. 4. Different designs for the Irn-Bru can, including a silver can with a navy stripe containing the brand name.

1. Daniel Edwards
Magazine advert
1. My first idea for a magazine advert is for a man to be sat down in
the home of his girlfriend’s family. There will be a speech bubble
coming from his girlfriend’s mother asking if he “wants a brew”.
He will be giving her the thumbs up to say yes. This will take up
the full page on the left-hand side. The page to the right will be
split into two from the bottom left to the top right. The top half
will feature the man looking in to the mug he has been handed in
disgust. The bottom half will feature a picture of a smashed mug
on the hard wooden floor, with a speech bubble coming from the
top of the picture that says “IF IT’S NOT IRN-BRU, IT’S NOT A
BREW!”
2. My second idea for a magazine advertisement is for Scottish
football hero Sir Alex to be pictured lifting a giant can of IRN-BRU
above his head. I would do this by photoshopping the can over the
top of a picture of him holding any of the trophies he has won in the
past.
Web banner
1. My first idea for a web banner advertisement is for an orange
stripe to go across the top of the page, with a man with bagpipes
and bloodshot eyes in the top right. To his left there will be text
that reads, “I am very much awake.”
2. My second idea for a web banner advertisement is to what I
proposed for my second magazine advert design, but on a smaller
scale. I could also do this with other Scottish football icons like
Denis Law and Kenny Dalglish.
Can design
My first idea for a can design is for the can to be a steely silver colour
with one navy blue stripe going down the side. Inside the blue stripe
will be the brand name IRN-BRU reading upwards in the same silver.
This will be more of a mature design despite IRN-BRU normally
catering towards the opposite.

2. Daniel Edwards
My first idea for an advert is for a man to go and visit his girlfriend’s
large family at their home. When they arrive, his girlfriend’s mother
will ask him if he “wants a brew”. He says yes and after conversing in
an awkward fashion with the father, the mother returns and hands
him a mug filled with tea. He looks at her in disgust, and then looks
around the room with a bemused look on his face waiting for
someone to tell him it’s just a joke. After 10 seconds of tense silence
he stands up with a straight back and looks down upon his
girlfriend’s family that he now see’s only as uneducated peasants and
announces “IF IT’S NOT IRN-BRU, IT’S NOT A BREW!” He then
smashes the mug against the wall to his left, spits on the floor, glares
at the family dog and walks out of the front door.