The document discusses the growth of the adventure tourism industry in India. It notes that the industry has grown significantly from $89 million to $236 million from 2013 to 2017, with a growth rate of 195%. The adventure tourism market potential in India is INR 1800 crores and continues to grow. Younger generations and increasing disposable incomes are driving more Indians to participate in adventure activities like trekking, skiing, and river cruising. The document also presents statistics on adventure tourists' ages, expenditures, and number of trips taken from 2015 to 2017. It identifies opportunities and threats in the industry as well as a company's plans to capitalize on the industry's growth through unique tour offerings and financial projections.

1. General Championship
Technology- Case Study
TEAM-9

2. Adventure Tourism, climbing new
heights
 Tourism industry is one of the key players accounting for 10.2% of
global GDP and accounts for one in every 1 out of 11 jobs
 Tourism Industry, in particular the Adventure Sports industry has
seen tremendous growth. From $89 million to $236 million in
2013 it has seen a growth of 195%.
 In India it has market potential of INR 1800 crores and it is still
growing.
 173% growth in last 3 years with a increment of 42% travellers in
Himalayas in particular is very optimistic results.
 Apart from traditional adventure sports like Trekking, Skiing,
Rafting; other adventure sports like River Cruising and Microlite
are also become popular very fast.

3. Changing customer trends, a promise of
better future
 Growing Middle class in terms of
populations, disposable income, customer
confidence and spending is promising for
almost every industry and recreational
industry are in particular more benefitted
from this growth in economy.

4. 21%
8%
31%
40%
Age-Wise Distribution of Tourism-2015
Below 20
20-30
30-50
Above 50
11%
27%
41%
21%
Age-Wise Distribution of Tourism-2017
32%
41%
27%
Expenditure-2015
10k
10k-20k
20k+
29%
40%
31%
Expenditure-2017
Expenditure of Tourist

5. 26%
52%
22%
Adventure Trips per year-2015
1 trip
2-5 trips
5+ trips
16%
55%
28%
Adventure Trips per year-2017
65%
35%
Reason of Tour-2015
Leisure
Adventure
36%
64%
Reason of Tour-2017

6.  Various government initiatives have helped Adventure Tourism and personal employed in this industry.
 Opening of new routes and infrastructure development like roads and airports have increased the influx of
tourists on both domestic and foreign fronts.

7. Threats to the Adventure
Threats
Growing
Competition
Increasing
Garbage and
Sanitary
Conditions
Security and
Safety
Bureaucratic
Obstacles
61%
39%
Operator Distribution
Unorganised sector Organised Sector

8. Taking the Opportunity
• Location with more
tourist
• More time when it
can be open
• Online
Marketing
• Printed Media
• Cost of
Investment
• Revenue
Earned
• Interaction
• Eco friendly
Product Price
PlacementPromotion
Good
product
USPs
Delivery
Feedback
Improvement

9. Uniqueness of Our Product

10. Uniqueness of Our Product
Corporate
Retreat
Cross
Cultural
Interaction
Women
Expeditions
Gen Y
Travel
ProfessionalsEco-Friendly

11. Financial Plan
Year Cash Flow(in Rs crore)
Year 0 -4.5
Year 1 -1.5
Year 2 3.11
Year 3 3.27
Year 4 3.43
Year 5 3.68
Expense Cash(in crores)
Equipment 3
Lease 0.3
Marketing 0.20
Training and Recruitment 1
Total 4.5
In Table 1, we have made a phase wise plan of expected Future Cash Flows.
In Table 2, Expenses mentioned are the breakdown of the investment for the zero year and it also provides an idea about the
future expenses
Table 1 Table 2
Year 0

12. The Income Statement of the Company
(All fig. in
crores) Year 5 Year 4 Year 3 Year 2 Year 1
Revenue
from
Operations
7.37 6.86 6.28 6.2 0
Cost of Sales (1.81) (1.69) (1.62) (1.52) (0.40)
Overheads (1.04) (0.97) (0.91) (0.85) (0.50)
Other Income 1.74 1.68 1.61 1.55 0
Depreciation
and
Amortization
(0.60) (0.60) (0.60) (0.60) (0.60)
Profit/Loss
before
income tax
5.66 5.28 5.03 4.78 -1.50
Income Tax (1.98) (1.85) (1.76) (1.67) 0
Profit/Loss
after income
tax
3.68 3.43 3.27 3.11 -1.50
The detailed income
statement helps us to judge
the direction of the growth of
company. In case of some
problems the deviation from
the expected values will
helps to take measures to
increase revenue or
decrease cost of sales.

13. Common size ratio
Current Assets 52.78%
Non-Current Assets 47.21%
Total Assets 100%
Current Liabilities 51.20%
Non-Current Liabilities 2.16%
Total Liabilities 53.36%
Net Assets 46.64%
Total Equity 46.64%
Expected Balance Sheet:
At the end of 5 years, this is our expected Balance Sheet:

14. Thank You