Developing a vision for content marketing success, developing business case for content marketing, creating a successful content marketing strategy, targeting customer intent instead of demographics, targeting key influencers, producing help hub and hero content consistently, producing engaging content more frequently, using effective B2C and B2B content marketing tactics, building successful B2C and B2B social media platforms, helping customers find the information they seek, helping key influences effect the buyers decision making process, measuring content effectiveness, measuring return on marketing investment, improving by experimenting with new initiatives, improving effectiveness by becoming more sophisticated and mature, content marketing in the foreseeable futur B2C evision
