Social Tables and TINT are joining forces to teach you how to avoid common event marketing mistakes and how to win big at your next event.
Jose of TINT and Laura of Social Tables will cover 7 event marketing sins you might be committing (and how to avoid them):
1) Leveraging Event Technology
2) Event Promotion: Twitter, FB, LinkedIn Groups
3) Event Hashtags
4) Platforms for Attendee Engagement
5) Sponsorships, Influencers, and Community Relationships
6) Giveaways
7) Taking Advantage of the Event Follow-up
Brands are built on the people that believe in them. Your marketing content is first step to building that brand, but you must include a solid community strategy. This presentation covers both.
This document outlines strategies for becoming a stronger storyteller. It discusses the history and science of storytelling, challenges in 2016 with short attention spans and ad blocking, and how to craft better stories using techniques like the hero's journey structure and emotional appeals. Examples are provided of companies like Art.com and Survey Monkey that tell effective stories online. The presentation concludes with takeaways on using storytelling to make data resonate and developing a powerful narrative as the backbone of a brand's message.
How To Unleash Your Social Marketing Strategy in 2016 TINT
This document outlines tips for unleashing a social media marketing strategy in 2016. It discusses leveraging user-generated content, follower psychology, mapping out campaigns seasonally or around events, running contests and giveaways, leveraging customer reviews, creating a website social hub, choosing an effective hashtag, executing campaigns by creating awareness, focusing on content, assigning roles, and reviewing analytics post-campaign. The webinar goals were to discuss conception/logistics, execution, and analytics review of social media strategies.
Webinar: 10 of The Best Social Media Campaigns in 2016TINT
It’s been a tough year for social media marketing. Algorithm changes, messaging apps, and a flood of new features has changed the landscape altogether. Despite the new challenges for marketers, it’s been a game-changing year for social media campaigns.
We partnered with Sprout Social to host a live webinar to review some of most powerful social media campaigns in 2016.
Here is what you will learn in the webinar:
How to adjust your strategy in the new social media landscape
Learning lessons from the best social media campaigns
Tips and tricks to grow your social media presence in 2016
View the webinar recording below.
User Generated Content is the big buzzword these days and several studies have validated its effectiveness as a marketing strategy. But how exactly do you get started? How do you gather user generated content? And once you collect the content, how do you repackage it for you content marketing? We joined forces with Iconosquare to host a webinar to show you how to start your user generated content strategy from scratch.
Social Tables and TINT are joining forces to teach you how to avoid common event marketing mistakes and how to win big at your next event.
Jose of TINT and Laura of Social Tables will cover 7 event marketing sins you might be committing (and how to avoid them):
1) Leveraging Event Technology
2) Event Promotion: Twitter, FB, LinkedIn Groups
3) Event Hashtags
4) Platforms for Attendee Engagement
5) Sponsorships, Influencers, and Community Relationships
6) Giveaways
7) Taking Advantage of the Event Follow-up
Brands are built on the people that believe in them. Your marketing content is first step to building that brand, but you must include a solid community strategy. This presentation covers both.
This document outlines strategies for becoming a stronger storyteller. It discusses the history and science of storytelling, challenges in 2016 with short attention spans and ad blocking, and how to craft better stories using techniques like the hero's journey structure and emotional appeals. Examples are provided of companies like Art.com and Survey Monkey that tell effective stories online. The presentation concludes with takeaways on using storytelling to make data resonate and developing a powerful narrative as the backbone of a brand's message.
How To Unleash Your Social Marketing Strategy in 2016 TINT
This document outlines tips for unleashing a social media marketing strategy in 2016. It discusses leveraging user-generated content, follower psychology, mapping out campaigns seasonally or around events, running contests and giveaways, leveraging customer reviews, creating a website social hub, choosing an effective hashtag, executing campaigns by creating awareness, focusing on content, assigning roles, and reviewing analytics post-campaign. The webinar goals were to discuss conception/logistics, execution, and analytics review of social media strategies.
Webinar: 10 of The Best Social Media Campaigns in 2016TINT
It’s been a tough year for social media marketing. Algorithm changes, messaging apps, and a flood of new features has changed the landscape altogether. Despite the new challenges for marketers, it’s been a game-changing year for social media campaigns.
We partnered with Sprout Social to host a live webinar to review some of most powerful social media campaigns in 2016.
Here is what you will learn in the webinar:
How to adjust your strategy in the new social media landscape
Learning lessons from the best social media campaigns
Tips and tricks to grow your social media presence in 2016
View the webinar recording below.
User Generated Content is the big buzzword these days and several studies have validated its effectiveness as a marketing strategy. But how exactly do you get started? How do you gather user generated content? And once you collect the content, how do you repackage it for you content marketing? We joined forces with Iconosquare to host a webinar to show you how to start your user generated content strategy from scratch.
"Barclays Accelerator", Liron Rose, Managing Director at Tech Stars Tel AvivDataconomy Media
"Barclays Accelerator", Liron Rose, Managing Director at Tech Stars Tel Aviv
Watch more from Data Natives Tel Aviv 2016 here: http://bit.ly/2hw1MY0
Visit the conference website to learn more: http://telaviv.datanatives.io/
Follow Data Natives:
https://www.facebook.com/DataNatives
https://twitter.com/DataNativesConf
Stay Connected to Data Natives by Email: Subscribe to our newsletter to get the news first about Data Natives 2017: http://bit.ly/1WMJAqS
"BI-Havior, Advanced Analytics as it should be", Yogev Peled, Founder and lea...Dataconomy Media
"BI-Havior, Advanced Analytics as it should be", Yogev Peled, Founder and leading innovation of QlikView-Israel
Watch more from Data Natives Tel Aviv 2016 here: http://bit.ly/2hw1MY0
Visit the conference website to learn more: http://telaviv.datanatives.io/
Follow Data Natives:
https://www.facebook.com/DataNatives
https://twitter.com/DataNativesConf
Stay Connected to Data Natives by Email: Subscribe to our newsletter to get the news first about Data Natives 2017: http://bit.ly/1WMJAqS
About the Author:
Founder and leading innovation of QlikView-Israel Master of Business Administration 20 years of experience in the field of business intelligence and data analysis. Winner of world Technologist Award for the year 2010 In Qlik.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
"Barclays Accelerator", Liron Rose, Managing Director at Tech Stars Tel AvivDataconomy Media
"Barclays Accelerator", Liron Rose, Managing Director at Tech Stars Tel Aviv
Watch more from Data Natives Tel Aviv 2016 here: http://bit.ly/2hw1MY0
Visit the conference website to learn more: http://telaviv.datanatives.io/
Follow Data Natives:
https://www.facebook.com/DataNatives
https://twitter.com/DataNativesConf
Stay Connected to Data Natives by Email: Subscribe to our newsletter to get the news first about Data Natives 2017: http://bit.ly/1WMJAqS
"BI-Havior, Advanced Analytics as it should be", Yogev Peled, Founder and lea...Dataconomy Media
"BI-Havior, Advanced Analytics as it should be", Yogev Peled, Founder and leading innovation of QlikView-Israel
Watch more from Data Natives Tel Aviv 2016 here: http://bit.ly/2hw1MY0
Visit the conference website to learn more: http://telaviv.datanatives.io/
Follow Data Natives:
https://www.facebook.com/DataNatives
https://twitter.com/DataNativesConf
Stay Connected to Data Natives by Email: Subscribe to our newsletter to get the news first about Data Natives 2017: http://bit.ly/1WMJAqS
About the Author:
Founder and leading innovation of QlikView-Israel Master of Business Administration 20 years of experience in the field of business intelligence and data analysis. Winner of world Technologist Award for the year 2010 In Qlik.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
3. INTRODUCTIONS
Housekeeping
• Audio/visual check - please message us if you have
trouble seeing and hearing me
• Please post your questions in the Q&A section of the
GoToWebinar widget
• This webinar is being recorded and will be shared with
you afterwards along with these slides
5. Pre-Campaign FAQs
• How do we grow our followers?
• How do we get people to post about our campaign?
• How do we generate more brand mentions?
• How do we humanize our brand?
These are certainly important questions that should be considered in the conception of your social marketing
campaign.
We recommend considering the social aspect of your project just as important as the other elements such as paid
advertising, mailing lists, landing pages, etc.
“
”
Make social a
measurement of success
6. Impressions
• Set percentage thresholds to meet
Posts by network
• Evaluate where your numbers lie currently
• Decide if you want to be a content generator
Geolocation
• Encourage your audience to check into locations
• Always lead by example: check in all your posts too
and use your hashtag just as participants would
Influencers
• Reaching out to your influencers to post about you
(and post-campaign) to boost your impressions
• Reach out to your outspoken contributors who will be
the content generators of your campaign
• Users love being recognized by brands. It humanizes
and makes you into a “listening” brand, legitimizing
user participation!
Leveraging other analytic tools
• Share of voice
• Word correlation
• Vitality of conversation
• Resonance
• Channel growth
Best Practices
PRE-CAMPAIGN
6
7. Our best success stories involve clients creating “buzz” before their campaign via email blasts and social posts. Building
awareness leads to increased numbers of posts submitted and impressions made.
• Make it as easy as possible for people to find and contribute to that content
• Rotating sliders on the homepage, posts with direct CTAs to your social channels
Influencer marketing is a great way to provide reach and tailor content to your desired audience.
• Targeting this group is going to set your campaign up for high impression numbers
• Check out influencer marketing agencies if you don’t know where to start
Spreading Awareness
PRE-CAMPAIGN
8. Post-Campaign Reflections
• Evaluate your results after your campaign to
see if you met expectations
• Check Posts by Network to see how your
networks performed relative to each other
• Check out your Engagement Analytics if
you embedded a web TINT
• Click throughs, scroll downs, and visitors
are going to tell you if your content was
interesting and if people wanted more
• Use Analytics results as a catalyst to improve
your social efforts
• Make action items based on your results
8
11. Join our next webinar!
____
7 Event Marketing Sins You’re Committing
Thu, Feb 25, 2016 11:00 AM - 11:30 AM PST
Details available in the follow up email