The campaign aims to increase apparel sales for the Detroit Red Wings through social media marketing and Google AdWords. Fans will post photos of themselves in Red Wings gear on Instagram and Twitter with #RocktheRed, and the best photo each game will win tickets. Google AdWords will target people searching for "Detroit Red Wings" and related terms in Michigan with ads driving to the online store. The total budget is $5,928 for the campaign during the 39-game playoff season.
Tendencias Digitales en el Sector Inmobiliario por We Are Marketing en IE Bus...We Are Marketing
La digitalización de las empresas ha supuesto un gran reto para algunos sectores como el Real Estate que observan los continuos cambios de comportamiento en sus clientes. Consciente de estos cambios, el IE Business School organizó una Mesa Redonda en la que We Are Marketing habló del impacto que el Inbound Marketing puede tener en el sector inmobiliario.
In the internet marketing world having a highly content rich website is
essential if you want to make sure your brand is effectively recognized
by the search engines.
Everybody loves to go on vacation.
But, no one would leave their house without a map telling them how to get to their destination. While everyone can login to Facebook, LinkedIn or Twitter and post an update, to be truly great at social media you need a road map. Not only do you need a road map, but you need to understand how to read it and interpret it.
In his 60-minute presentation, Brad Bialy, Social Media Marketing Consultant with Haley Marketing Group, will walk through the road map that has assisted over 65 staffing firms and contributed to 6 ASA award-winning social media marketing campaigns. In this session, you’ll have time to ask specific questions related to your company and learn:
How to define SMART Goals
How to conceptualize a strategy
How to outline tactics
Where to focus your time and energy
How to develop a posting calendar that saves you time
Tendencias Digitales en el Sector Inmobiliario por We Are Marketing en IE Bus...We Are Marketing
La digitalización de las empresas ha supuesto un gran reto para algunos sectores como el Real Estate que observan los continuos cambios de comportamiento en sus clientes. Consciente de estos cambios, el IE Business School organizó una Mesa Redonda en la que We Are Marketing habló del impacto que el Inbound Marketing puede tener en el sector inmobiliario.
In the internet marketing world having a highly content rich website is
essential if you want to make sure your brand is effectively recognized
by the search engines.
Everybody loves to go on vacation.
But, no one would leave their house without a map telling them how to get to their destination. While everyone can login to Facebook, LinkedIn or Twitter and post an update, to be truly great at social media you need a road map. Not only do you need a road map, but you need to understand how to read it and interpret it.
In his 60-minute presentation, Brad Bialy, Social Media Marketing Consultant with Haley Marketing Group, will walk through the road map that has assisted over 65 staffing firms and contributed to 6 ASA award-winning social media marketing campaigns. In this session, you’ll have time to ask specific questions related to your company and learn:
How to define SMART Goals
How to conceptualize a strategy
How to outline tactics
Where to focus your time and energy
How to develop a posting calendar that saves you time
We created this venue marketing plan template for a large event venue in Orlando in 2016. The same exact venue marketing plan stragegy works flawlessly today in 2021. If you are looking to attract group events to your venue, please contact me.
Awesome Lesson: Digital Advertising ExplainedPepper Gang
Pepper Gang held a digital advertising at Emerson College to help potential marketing students learn the real-world digital marketing landscape and how to apply theories to actual ad campaigns with creativity. In the presentation, you will learn about the general introduction to digital marketing and online advertising. Then Oz, the speaker and Pepper Gang Co-Founder, went deeper into the details of Google AdWords, explaining how the largest internet advertising network works. You can also learn about the process of creating an ad campaign from client's profile to target audience definition to keywords research to campaign creation. Check out this complete lesson and let us know if you have any questions.
We constantly put down out thoughts on digital marketing at Pepper Hub. Learn more there: www.peppergang.com/blog
Charity Hop Sports Marketing CapabilitiesBrett Rudy
Charity Hop is a sports marketing firm that helps brands, organizations and athletes in developing and deploying marketing solutions. Often, but not always, we also have a slant toward helping clients raise money for cause. Our scope of offerings includes strategic consulting, marketing & promotion, product development, web development, and event planning and implementation.
At GreenRoom, we’re master storytellers and digital doyens for some of the most innovative brands. Our award-winning public relations, social media and design teams craft integrated marketing campaigns that garner media attention across North America.
12th Man was the concept for a sports marketing agency launched in 2016 with the aim of aligning CSR initiatives at big brands with local communities and sports celebrities
Powering nonprofit digital marketing through a $120,000/ year Google Grant for Nonprofits, and then setting the proper marketing automation to raise funds, increase volunteers, and boost organizational impact.
10 Growth Hacking Strategies for StartupsBrian Downard
If your looking for some effective early-traction growth strategies, check out these 10 super actionable growth hacks. This deck includes 10 great ways you can maximize your customer / user acquisition. Let me know what you think in the comment section!
We created this venue marketing plan template for a large event venue in Orlando in 2016. The same exact venue marketing plan stragegy works flawlessly today in 2021. If you are looking to attract group events to your venue, please contact me.
Awesome Lesson: Digital Advertising ExplainedPepper Gang
Pepper Gang held a digital advertising at Emerson College to help potential marketing students learn the real-world digital marketing landscape and how to apply theories to actual ad campaigns with creativity. In the presentation, you will learn about the general introduction to digital marketing and online advertising. Then Oz, the speaker and Pepper Gang Co-Founder, went deeper into the details of Google AdWords, explaining how the largest internet advertising network works. You can also learn about the process of creating an ad campaign from client's profile to target audience definition to keywords research to campaign creation. Check out this complete lesson and let us know if you have any questions.
We constantly put down out thoughts on digital marketing at Pepper Hub. Learn more there: www.peppergang.com/blog
Charity Hop Sports Marketing CapabilitiesBrett Rudy
Charity Hop is a sports marketing firm that helps brands, organizations and athletes in developing and deploying marketing solutions. Often, but not always, we also have a slant toward helping clients raise money for cause. Our scope of offerings includes strategic consulting, marketing & promotion, product development, web development, and event planning and implementation.
At GreenRoom, we’re master storytellers and digital doyens for some of the most innovative brands. Our award-winning public relations, social media and design teams craft integrated marketing campaigns that garner media attention across North America.
12th Man was the concept for a sports marketing agency launched in 2016 with the aim of aligning CSR initiatives at big brands with local communities and sports celebrities
Powering nonprofit digital marketing through a $120,000/ year Google Grant for Nonprofits, and then setting the proper marketing automation to raise funds, increase volunteers, and boost organizational impact.
10 Growth Hacking Strategies for StartupsBrian Downard
If your looking for some effective early-traction growth strategies, check out these 10 super actionable growth hacks. This deck includes 10 great ways you can maximize your customer / user acquisition. Let me know what you think in the comment section!
2. • It’s Red Wings playoff season. The
Red Wings, a team that’s part of the
Original Six, has hardcore fans
around the state that endlessly
support their team. We want these
fans to bolster awareness and
support for The Red Wings by
increasing apparel sales for the
team.
• Our target audience is 30- to 40-
year-old male hockey fans who live
in Michigan. They are very
dedicated to their team, and they
love to support them and wear Red
Wings jerseys and apparel,
especially during the playoff time of
year. The men in our target
audience use social media, namely
Instagram and Twitter.
Target Audience
3. The Campaign
The overall objective of the
campaign is to increase
apparel sales from the
official NHL Red Wings store
by using social media,
search engine marketing,
and Google AdWords. An
additional goal of the
campaign are to increase
social media interactions by
25%. A blogging platform
would not be beneficial for
our target audience. We
must increase organic
visibility for the Red Wings
apparel page, and these
strategies will drive traffic
to it.
The campaign centers around the fans
sending in their own pictures of Red
Wings apparel and utilizing those
pictures to entice people to buy their
own apparel. Utilizing fan photos will
make the campaign relatable for
potential consumers. The hashtag
#RocktheRed will be used on
Instagram and Twitter, social media
that our target audience uses. A
photo contest will occur during every
game; participants must post a photo
on either social media platform using
the hashtag and they must follow the
Red Wings account on that media. All
Red Wings social media will repost the
photo and enter the contestant in a
drawing to win 2 tickets to the final
playoff game. The contest increases
interaction with fans and makes them
feel a part of the brand and, by
extension, part of the team they love.
4. Social Media
The social media aspect of the campaign is also a beneficial form of
inbound marketing. People posting their photos on their own social
media is personalizing the brand to their followers and making it a
new kind of word-of-mouth marketing. Our target audience checks
their social media several times a day, and the strategy of initiating
social media conversations for people to see will help increase
awareness of Red Wings apparel.
5. Search Engine Marketing
Search engine marketing is an
important part of the campaign as
well. People will be searching
outside of social media for Red
Wings apparel. A Google AdWords
campaign will take place during the
playoff season, which lasts March
4th - April 11th. The keywords we
will use are: Detroit Red Wings, Red
Wings Jersey, and Hockey Apparel.
To better target Red Wings fans,
the adwords campaign will be
targeted to searches in Michigan
only.
6. Google Search Ad Examples
1)
DETROIT RED WINGS SHOP
-Official website for Detroit Red
Wings apparel
-The Detroit Red Wings shop is
currently featuring 2015 NHL
playoff apparel - special online
only deals before the first
playoff game!
-
http://shop.nhl.com/Detroit_Re
d_Wings_Gear
2)
DETROIT HOCKEY APPAREL
-Get all of the gear and apparel for
your favorite hockey team in one
online shop
-Special offers on vintage Red
Wings playoff jerseys - hurry, it
lasts until May 1st!
-
http://shop.nhl.com/Detroit_Red_
Wings_Gear
7. Google AdWords
• With a daily forecast of 5.12 clicks at a maximum cost
of $27 for 39 days (the length of the playoff season),
the estimated cost of the Google AdWords campaign is
$1,053. Using adwords increasing the visibility of the
Red Wings shop and increases the chances of people
purchasing from that website. Advertising the social
media contest on the Red Wings shop landing page will
inform buyers about their opportunity to wear the
apparel they purchase and have a chance to go to game
7 of the playoffs.
Google AdWords is the best way to reach people
through search engines - which is how people search for
most of their information now because of mobile phones
and tablets. It’s convenient and easy. Using Google Adwords
will allow the campaign to set a budget and use keywords that
the audience will search for to gain more visibility.
8. Google AdWords
Additional budgetary measures aside from the Google AdWords campaign
are the Red Wings social media controllers. For each of the 39 games, a
half an hour will be billed to choose the #RocktheRed picture of the night.
This digital marketing will cost $4,875 given that each hour of digital
marketing is $250/hour. The total budget for the campaign will be $5,928.
Increased sales from the campaign will justify the cost and boost profits for
the Red Wings and the NHL.
AdWords plan
9. In Summary
Overall, the digital marketing campaign for the Red Wings is
designed to increase sales for Red Wings apparel. Playoff season
is a period of immense pride for our target audience and they
love to show their pride by wearing Red Wings jerseys, t-shirts,
hats, and other apparel. We want to showcase our target
audience wearing their gear to inspire others to purchase their
own and show their team pride.