The digital marketing campaign aims to increase Detroit Red Wings apparel sales during playoff season by engaging hardcore fans on social media. A photo contest on Instagram and Twitter will have fans post pictures with the hashtag #RocktheRed and the winning photos will be reposted. A Google AdWords campaign targeting Michigan will advertise the team's shop. The goals are to drive more traffic to the online store and increase social interactions by 25% to boost apparel sales and team support.
Outerthere is a curator of packaged group adventure tours and activities. We partner with other adventure tour operators, schools and destinations to promote local and international adventures and deliver bucket-list experiences to Outerthere community members or "fam" in a unique voice. It's more media company cross-selling tours, activities, and gear. Our unique brand and wildly loyal community puts Outerthere in the 'repeat business' business. And now, we're offering select sponsors an opportunity to reach this audience. To learn more, visit https://www.linkedin.com/company-beta/11036960
Outerthere is a curator of packaged group adventure tours and activities. We partner with other adventure tour operators, schools and destinations to promote local and international adventures and deliver bucket-list experiences to Outerthere community members or "fam" in a unique voice. It's more media company cross-selling tours, activities, and gear. Our unique brand and wildly loyal community puts Outerthere in the 'repeat business' business. And now, we're offering select sponsors an opportunity to reach this audience. To learn more, visit https://www.linkedin.com/company-beta/11036960
Charity Hop Sports Marketing CapabilitiesBrett Rudy
Charity Hop is a sports marketing firm that helps brands, organizations and athletes in developing and deploying marketing solutions. Often, but not always, we also have a slant toward helping clients raise money for cause. Our scope of offerings includes strategic consulting, marketing & promotion, product development, web development, and event planning and implementation.
12th Man was the concept for a sports marketing agency launched in 2016 with the aim of aligning CSR initiatives at big brands with local communities and sports celebrities
Detailed media deck that our team created and presented to Dish Network to reach 42,000 new orders and increase Dish's overall market share. After researching, we crafted a campaign to target sports fans. I researched our target audience and TV/Online Video. I also wrote the Executive Summary, Media Objectives, and the sections on TV/Online Video and the "Never Miss Greatness Again" Campaign (slides 11-12).
We created this venue marketing plan template for a large event venue in Orlando in 2016. The same exact venue marketing plan stragegy works flawlessly today in 2021. If you are looking to attract group events to your venue, please contact me.
Networked Insights Super Bowl XLVIII Brand and Advertising AnalysisNetworked Insights
Networked Insights analyzed consumer conversation from all across the social web during Super Bowl XLVIII.
It was a massive amount of data to analyze too; there were more than 25 million conversations about Super Bowl XLVIII across Twitter, blogs, and forums during the Big Game. Viewers talked about everything from the players to the national anthem to the halftime show performances.
Of course, Networked Insights paid close attention to the brands and advertisers involved in the Big Game. To find out which ads got viewers talking, and the reasons why, we used our technology platform —the same platform that brand marketers and entertainment companies use to gain strategic insights across audience, content and media—to deliver comprehensive analysis.
How to Build a Vibrant Profitable Retail CommunityDesley Cowley
How to build a vibrant, profitable, retail community. A community event that ticks all the boxes. Increase sales, increase customer engagement, customer numbers, and shopping frequency.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Charity Hop Sports Marketing CapabilitiesBrett Rudy
Charity Hop is a sports marketing firm that helps brands, organizations and athletes in developing and deploying marketing solutions. Often, but not always, we also have a slant toward helping clients raise money for cause. Our scope of offerings includes strategic consulting, marketing & promotion, product development, web development, and event planning and implementation.
12th Man was the concept for a sports marketing agency launched in 2016 with the aim of aligning CSR initiatives at big brands with local communities and sports celebrities
Detailed media deck that our team created and presented to Dish Network to reach 42,000 new orders and increase Dish's overall market share. After researching, we crafted a campaign to target sports fans. I researched our target audience and TV/Online Video. I also wrote the Executive Summary, Media Objectives, and the sections on TV/Online Video and the "Never Miss Greatness Again" Campaign (slides 11-12).
We created this venue marketing plan template for a large event venue in Orlando in 2016. The same exact venue marketing plan stragegy works flawlessly today in 2021. If you are looking to attract group events to your venue, please contact me.
Networked Insights Super Bowl XLVIII Brand and Advertising AnalysisNetworked Insights
Networked Insights analyzed consumer conversation from all across the social web during Super Bowl XLVIII.
It was a massive amount of data to analyze too; there were more than 25 million conversations about Super Bowl XLVIII across Twitter, blogs, and forums during the Big Game. Viewers talked about everything from the players to the national anthem to the halftime show performances.
Of course, Networked Insights paid close attention to the brands and advertisers involved in the Big Game. To find out which ads got viewers talking, and the reasons why, we used our technology platform —the same platform that brand marketers and entertainment companies use to gain strategic insights across audience, content and media—to deliver comprehensive analysis.
How to Build a Vibrant Profitable Retail CommunityDesley Cowley
How to build a vibrant, profitable, retail community. A community event that ticks all the boxes. Increase sales, increase customer engagement, customer numbers, and shopping frequency.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
2. • It’s Red Wings playoff season. The
Red Wings, a team that’s part of the
Original Six, has hardcore fans
around the state that endlessly
support their team. We want these
fans to bolster awareness and
support for The Red Wings by
increasing apparel sales for the
team.
• Our target audience is 30- to 40-
year-old male hockey fans who live
in Michigan. They are very
dedicated to their team, and they
love to support them and wear Red
Wings jerseys and apparel,
especially during the playoff time of
year. The men in our target
audience use social media, namely
Instagram and Twitter.
Target Audience
3. The Campaign
The overall objective of the
campaign is to increase
apparel sales from the
official NHL Red Wings store
by using social media,
search engine marketing,
and Google AdWords. An
additional goal of the
campaign are to increase
social media interactions by
25%. A blogging platform
would not be beneficial for
our target audience. We
must increase organic
visibility for the Red Wings
apparel page, and these
strategies will drive traffic
to it.
The campaign centers around the fans
sending in their own pictures of Red
Wings apparel and utilizing those
pictures to entice people to buy their
own apparel. Utilizing fan photos will
make the campaign relatable for
potential consumers. The hashtag
#RocktheRed will be used on
Instagram and Twitter, social media
that our target audience uses. A
photo contest will occur during every
game; participants must post a photo
on either social media platform using
the hashtag and they must follow the
Red Wings account on that media. All
Red Wings social media will repost the
photo and enter the contestant in a
drawing to win 2 tickets to the final
playoff game. The contest increases
interaction with fans and makes them
feel a part of the brand and, by
extension, part of the team they love.
4. Social Media
The social media aspect of the campaign is also a beneficial form of
inbound marketing. People posting their photos on their own social
media is personalizing the brand to their followers and making it a
new kind of word-of-mouth marketing. Our target audience checks
their social media several times a day, and the strategy of initiating
social media conversations for people to see will help increase
awareness of Red Wings apparel.
5. Search Engine Marketing
Search engine marketing is an
important part of the campaign as
well. People will be searching
outside of social media for Red
Wings apparel. A Google AdWords
campaign will take place during the
playoff season, which lasts March
4th - April 11th. The keywords we
will use are: Detroit Red Wings, Red
Wings Jersey, and Hockey Apparel.
To better target Red Wings fans,
the adwords campaign will be
targeted to searches in Michigan
only.
6. Google Search Ad Examples
1)
DETROIT RED WINGS SHOP
-Official website for Detroit Red
Wings apparel
-The Detroit Red Wings shop is
currently featuring 2015 NHL
playoff apparel - special online
only deals before the first
playoff game!
-
http://shop.nhl.com/Detroit_Re
d_Wings_Gear
2)
DETROIT HOCKEY APPAREL
-Get all of the gear and apparel for
your favorite hockey team in one
online shop
-Special offers on vintage Red
Wings playoff jerseys - hurry, it
lasts until May 1st!
-
http://shop.nhl.com/Detroit_Red_
Wings_Gear
7. Google AdWords
• With a daily forecast of 5.12 clicks at a maximum cost
of $27 for 39 days (the length of the playoff season),
the estimated cost of the Google AdWords campaign is
$1,053. Using adwords increasing the visibility of the
Red Wings shop and increases the chances of people
purchasing from that website. Advertising the social
media contest on the Red Wings shop landing page will
inform buyers about their opportunity to wear the
apparel they purchase and have a chance to go to game
7 of the playoffs.
Google AdWords is the best way to reach people
through search engines - which is how people search for
most of their information now because of mobile phones
and tablets. It’s convenient and easy. Using Google Adwords
will allow the campaign to set a budget and use keywords that
the audience will search for to gain more visibility.
8. Google AdWords
Additional budgetary measures aside from the Google AdWords campaign
are the Red Wings social media controllers. For each of the 39 games, a
half an hour will be billed to choose the #RocktheRed picture of the night.
This digital marketing will cost $4,875 given that each hour of digital
marketing is $250/hour. The total budget for the campaign will be $5,928.
Increased sales from the campaign will justify the cost and boost profits for
the Red Wings and the NHL.
AdWords plan
9. In Summary
Overall, the digital marketing campaign for the Red Wings is
designed to increase sales for Red Wings apparel. Playoff season
is a period of immense pride for our target audience and they
love to show their pride by wearing Red Wings jerseys, t-shirts,
hats, and other apparel. We want to showcase our target
audience wearing their gear to inspire others to purchase their
own and show their team pride.
The Red Wings digital marketing campaign outlined in this
presentation incorporates the fans into the overall objective to
sell more apparel for the team and will increase social media
interaction by at least 25% by doing so. Search engine marketing
and Google AdWords, which are becoming the new traditional
means for digital campaigns, are beneficial for the campaign by
increasing organic visibility for Red Wings gear and allowing for a
set budget.