Engaging youth – using social media networks to generate valuable insights - ...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
short presentation about the latest SoMe developments, stats but also o view on how to integrate SoMe within Customer Lifecycles en customer experiences
Digital marketing Training|Digital Marketing Services|Digital Marketingsirisha ramit
Ramit – One Stop Digital Marketing Company is the leading Digital Marketing Agency for Digital marketing Services who plan, arrangement, execute, enhance, measure and deliver a technique or a strategy which take a shot at’s this computerized age and thereby expanding your online visibility for your Product, Service, App, Video, Service or Company.For more information visit http://ramitsolutions.com/digital-marketing-training/
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Shreyash Digital Company provides Online Digital Marketing courses In Pune and offers with practical training. This is best online Digital Marketing Training institute in pune.
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Shreyash Digital Company offers Online Professional SEO training in Pune. Find Online Digital Marketing training Institute, Classes, With practical training in Pune.
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Concepted and sold in an end-to-end integrated marketing campaign supporting the launch of the Samsung Reality at Verizon Wireless.
Managed the program from creative, through execution, through post-program analysis and reporting, including: messaging and positioning, digital advertising, website development, social media, Facebook application, influencer marketing event marketing, radio remotes, mall advertising, video and more.
The campaign exceeded all expectations, generating 380M Impressions for Samsung at a cost of $.002 each, including press in ESPN Magazine, NBC News, The New York Times, The Gothamist, Mashable, Slashgear and the Huffington Post. Not to mention…A Guinness Book World Record for the Largest Dodgeball Game in History.
This presentation was made on 18 Nov 2014 at Deree ACG in Athens, Greece for the Communications Society.
It focuses on the job market for young professionals in the digital marketing industry in Greece.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Engaging youth – using social media networks to generate valuable insights - ...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
short presentation about the latest SoMe developments, stats but also o view on how to integrate SoMe within Customer Lifecycles en customer experiences
Digital marketing Training|Digital Marketing Services|Digital Marketingsirisha ramit
Ramit – One Stop Digital Marketing Company is the leading Digital Marketing Agency for Digital marketing Services who plan, arrangement, execute, enhance, measure and deliver a technique or a strategy which take a shot at’s this computerized age and thereby expanding your online visibility for your Product, Service, App, Video, Service or Company.For more information visit http://ramitsolutions.com/digital-marketing-training/
SEO Courses Company in Pune, Online Digital Marketing coursesshreyash304425
Shreyash Digital Company provides Online Digital Marketing courses In Pune and offers with practical training. This is best online Digital Marketing Training institute in pune.
shreyashdigital.blogspot.com
Online Digital Marketing training Institute in Pune, SEO Classesshreyash304425
Shreyash Digital Company offers Online Professional SEO training in Pune. Find Online Digital Marketing training Institute, Classes, With practical training in Pune.
www.shreyashdigital.blogspot.com
Concepted and sold in an end-to-end integrated marketing campaign supporting the launch of the Samsung Reality at Verizon Wireless.
Managed the program from creative, through execution, through post-program analysis and reporting, including: messaging and positioning, digital advertising, website development, social media, Facebook application, influencer marketing event marketing, radio remotes, mall advertising, video and more.
The campaign exceeded all expectations, generating 380M Impressions for Samsung at a cost of $.002 each, including press in ESPN Magazine, NBC News, The New York Times, The Gothamist, Mashable, Slashgear and the Huffington Post. Not to mention…A Guinness Book World Record for the Largest Dodgeball Game in History.
This presentation was made on 18 Nov 2014 at Deree ACG in Athens, Greece for the Communications Society.
It focuses on the job market for young professionals in the digital marketing industry in Greece.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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2. SAMSUNG’s Brand Color
• Everybody uses electronic
products like smartphone, and
TV, etc.
• Samsung’s ads aiming all age
group audience -> Younger
audience.
• One of the top brand with high
international reputation.
• Active on social media.
• Sponsoring various famous
sports club like Chelsea
Football Club.
3. SAMSUNG’s New Campaign
• Speedy SAMSUNG: text-
messaging contest to figure
out who is the fastest text-
messager.
• Young, fun and creative
interactive advertising
campaign.
• Participate in the contest to
win free Samsung products.
• They emphasize on the:
- Viral marketing
- Experience marketing
- Feel the brand directly
• Similar but different campaign
in Zurich, Switzerland called
“All eyes on the S4.”
(http://www.youtube.com/watch
?v=CsGlzu2NzX0)
4. Speedy SAMSUNG
• Samsung tries and challenges various
promotional events
• Digital strategy in order to grab more potential
electronic device users
• Includes social media, internet marketing,
mobile strategy.
• Young, fun, and creative contest.
5. How Speedy SAMSUNG works
• It is an unique, fun, and creative interactive
advertising campaign.
• Participants are going to text-message certain
phrases faster than others.
• They will share information through social
media and they can submit an application
through official internet website .
6. Speedy SAMSUNG Steps
1. - The campaign will be spread out through social
media such as Facebook, Twitter, LinkedIn, etc.
- As Samsung is very active in all social media,
the contest can be recognized to all internet users
easily.
2. It will grab people’s attention to direct to the
actual campaign website.
3. At the website, all people can submit an online
application for contest participation.
7. Speedy SAMSUNG Steps
4. Samsung will send them an e-mail and text
to let them know when is the contest including
detailed rules.
5. The campaign will pick three winners. First
place to third place will be received Samsung
LED TV, laptop, and Galaxy S4.
8. Why this will be successful?
• The most expected participants, young
demographics, were born in the era of
technology.
• They are familiar with this online atmosphere and
system.
• Highly involved in social media which myriad of
people can hear about this campaign.
• Not just a digital marketing, but it also delivers
experience to the people with prizes, also known
as experience marketing.
9. Budget
• Put in a monthly charge limit
• ‘Samsung’ has global average of 1,868,000
searches monthly
• The Samsung campaign has $0.50 per click,
search up to 40,000 searches.
• This comes out with $20,000 monthly ->
$240,000 annually
• Digital agency: $250 an hour $40,000 overall
10. How will you know it was successful
• Speedy Samsung is interactive advertising
campaign that will grab more potential electronic
device users and increase the sale and help the
brand reputation.
• The achievement of the campaign could be
checked live through Socialmention.com. (social
media search engine which searches user-
generated content such as blogs, comments,
bookmarks, events, news, videos, and micro-
blogging services)