2.  Not many countries use the
Korean Air service/not as big as
the other airlines.
 Pricing
 Expensive compare to other
airlines
 Also spend great deal amount
on TV commercial but not on
digital marketing.

4. CONTENT
-Post any news related to
Korean Air
-Promote their campaign
by updating statuses every
few hours
-Give out free plane tickets
campaign and make sure
the user share and
comment on their post

5.  Update statuses every few hours
 Make sure to comment on users who tag
#KoreanAir
 Attract followers to win FREE PLANE TICKET by
making them to like their page on facebook.
 Tweet about Korean culture to share how Korean

6. Customers who aren’t
satisfy with their
airlines
Loyal customers
Tourist

7. Estimated budget will be around $10
million
Focused on socal marketing so it would
cost less
Planning to give out FREE PLANE
TICKETS

8. Keeps tracks of seats and
the itinerary
Send out notifications for
new updates/promotion
Easily check their mileage
and services