F5DIGITAL DigiGen09 workshop_part4


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F5DIGITAL DigiGen09 workshop_part4

  1. 1. Legal, Moral , EthicsDigiGen 2009 WorkshopPart 4 WWW.F5DC.COMGregory.birge@f5dc.com +65 9111 6849
  2. 2. AGENDA0900 – 0930 : Introduction0930 – 1030 : Current social networking market Place1030 – 1100 : BREAK1100 – 1200 : Optimizing Audience Engagement1200 – 1300 : LUNCH1300 – 1400 : Revenue generation, goals1400 – 1430 : Legal aspects1430 – 1500 : BREAK1500 – 1600 : Future Trend
  3. 3. Is there a difference ?   Moral, Ethics, Values   One location   Faster   Worldwide   Easier to trick people   Gatekeeper WWW.F5DC.COM
  4. 4. Is there a difference ? WWW.F5DC.COM
  5. 5. Ethical: A Definition   1. pertaining to or dealing with morals or the principles of morality; pertaining to right and wrong in conduct.   2. being in accordance with the rules or standards for right conduct or practice, esp. the standards of a profession:source: www.dictionary.com
  6. 6. Is Facebook ethical ?source: Saunderslog.com
  7. 7. Some of Ethical Issues   Vijay Goel, M.D. - Impact anonymity has to impact the digital reputation of others, especially where they have not opted in to that discussion.   SeLiNa - Firms who misrepresent themselves online and try to deceive people by not being up front about their campaign activity, and pretending to be “user” and not a marketer.   Kari Rippetoe - Do people who post information about themselves online have any expectation of privacy? Should social media sites play a larger role in ensuring the privacy of their users? Accumulation of   Gfox - I think information sharing vs. keeping. We’re all about ’sharing’ except when it comes to our monetization secrets. UnderhandedGaming the SEO with the intention of monetizing them. friends with the   Albert Maruggi - (1) Gaming the SEO system to gain rank, (2) underhanded manipulation of product reviews and comments, (3) the accumulation of friends manipulation of   wayzgoose - (1) Exposure and (2) using social groups for promotion of ideology, business, or personal exploitation. system to gain  Shawn Scott - Protecting free speech as it relates to transparency. intention of  Roxanne Darling - Competition for mind share. product reviews rank  krash63 - Widening the net to listen to more voices. monetizing and comments,  Chris Heuer - How do we give bad actors in the ecosystem (exploitative, manipulative, dishonest, rude, etc…) a bad reputation that is more visible for others to know who to take seriously and who to ignore? them.   Steve Nimmons - Use of Social Media as a propaganda machine for some rather nefarious groups.   Tom At The Home Business Archive - People tend to add people as friends to monetize them and also submit their own content to the all the sites, and every single blog post they write.   tmarklein - Blurring of lines between “edit” and “advertising” — seems antiquated and important at same time.   jamieortiz  - Transparency –educating CEOs to be honest in posts and comments.
  8. 8. Most common frauds…NUMBERS ! 4% click rate delivery CPP CPC DOES NOT EXIST Page rank guarantee DOES NOT EXIST Listing guaranteed DOES NOT EXIST WWW.F5DC.COM
  9. 9. You can pay for it, just admit itsource: Websiteoutlook.com
  10. 10. I was fired because of blogging
  11. 11. Spam blogs… or splogs 182 spam articles in a day WWW.F5DC.COM
  12. 12. WWW.F5DC.COM
  13. 13. All I Want for Xmas is a PSP  Launched: Nov 2006  On blog and YouTube  Video was linked to domain owned by Zipatoni (marketing company)  Sony had to publicly admit and apologise WWW.F5DC.COM
  14. 14. Moral: A Definition   of, pertaining to, or concerned with the principles or rules of right conduct or the distinction between right and wrong; ethical: moral attitudes.source: www.dictionary.com
  15. 15. Looks cute , but….. WWW.F5DC.COM
  16. 16. Personal note, everyone knows you   Don’t display ‘strange pictures’   Remember Edison Chen   Behave… WWW.F5DC.COM
  17. 17. Should you trust them? 31%, Used unprofessional 31%, Posted screen name, provocative 8% 31%, Shared photographs, 11% employers confidential information,Boasted 31%, 15% drinking and doing drugs, 31%, Bad- 19% mouthed ex- company, 19% 31%, Criminal behaviour, 24% WWW.F5DC.COM
  18. 18. Intrusive advertising
  19. 19. Legal: A Definition 1. permitted by law; lawful: Such acts are not legal. 2. of or pertaining to law; connected with the law or its administration: the legal profession.source: www.dictionary.com
  20. 20. Others  Whose right does it belong to?  Is the video yours?
  21. 21. Countermeasures
  22. 22. Spam control WWW.F5DC.COM
  23. 23. If you do not want to do something  Be definition, lawyers are risk aversive WWW.F5DC.COM
  24. 24. RecommendationEthics Morals Legal  Be honest   Take extra   Create firewall precautions  Inform upfront   Don’t create non necessary  Accept mistakes  Accept to loosecontrolCreate Matrix Risk – Values – Ethics – Morals and counter measures WWW.F5DC.COM
  25. 25. THANKS WWW.F5DC.COMGregory.birge@f5dc.com +65 9111 6849
  26. 26. Online consumer deception  Spyware  Cyberstalking  Hacking WWW.F5DC.COM