Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

F5DIGITAL DigiGen09 workshop_part4

405 views

Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

F5DIGITAL DigiGen09 workshop_part4

  1. 1. Legal, Moral , EthicsDigiGen 2009 WorkshopPart 4 WWW.F5DC.COMGregory.birge@f5dc.com +65 9111 6849
  2. 2. AGENDA0900 – 0930 : Introduction0930 – 1030 : Current social networking market Place1030 – 1100 : BREAK1100 – 1200 : Optimizing Audience Engagement1200 – 1300 : LUNCH1300 – 1400 : Revenue generation, goals1400 – 1430 : Legal aspects1430 – 1500 : BREAK1500 – 1600 : Future Trend
  3. 3. Is there a difference ?   Moral, Ethics, Values   One location   Faster   Worldwide   Easier to trick people   Gatekeeper WWW.F5DC.COM
  4. 4. Is there a difference ? WWW.F5DC.COM
  5. 5. Ethical: A Definition   1. pertaining to or dealing with morals or the principles of morality; pertaining to right and wrong in conduct.   2. being in accordance with the rules or standards for right conduct or practice, esp. the standards of a profession:source: www.dictionary.com
  6. 6. Is Facebook ethical ?source: Saunderslog.com
  7. 7. Some of Ethical Issues   Vijay Goel, M.D. - Impact anonymity has to impact the digital reputation of others, especially where they have not opted in to that discussion.   SeLiNa - Firms who misrepresent themselves online and try to deceive people by not being up front about their campaign activity, and pretending to be “user” and not a marketer.   Kari Rippetoe - Do people who post information about themselves online have any expectation of privacy? Should social media sites play a larger role in ensuring the privacy of their users? Accumulation of   Gfox - I think information sharing vs. keeping. We’re all about ’sharing’ except when it comes to our monetization secrets. UnderhandedGaming the SEO with the intention of monetizing them. friends with the   Albert Maruggi - (1) Gaming the SEO system to gain rank, (2) underhanded manipulation of product reviews and comments, (3) the accumulation of friends manipulation of   wayzgoose - (1) Exposure and (2) using social groups for promotion of ideology, business, or personal exploitation. system to gain  Shawn Scott - Protecting free speech as it relates to transparency. intention of  Roxanne Darling - Competition for mind share. product reviews rank  krash63 - Widening the net to listen to more voices. monetizing and comments,  Chris Heuer - How do we give bad actors in the ecosystem (exploitative, manipulative, dishonest, rude, etc…) a bad reputation that is more visible for others to know who to take seriously and who to ignore? them.   Steve Nimmons - Use of Social Media as a propaganda machine for some rather nefarious groups.   Tom At The Home Business Archive - People tend to add people as friends to monetize them and also submit their own content to the all the sites, and every single blog post they write.   tmarklein - Blurring of lines between “edit” and “advertising” — seems antiquated and important at same time.   jamieortiz  - Transparency –educating CEOs to be honest in posts and comments.
  8. 8. Most common frauds…NUMBERS ! 4% click rate delivery CPP CPC DOES NOT EXIST Page rank guarantee DOES NOT EXIST Listing guaranteed DOES NOT EXIST WWW.F5DC.COM
  9. 9. You can pay for it, just admit itsource: Websiteoutlook.com
  10. 10. I was fired because of blogging
  11. 11. Spam blogs… or splogs 182 spam articles in a day WWW.F5DC.COM
  12. 12. WWW.F5DC.COM
  13. 13. All I Want for Xmas is a PSP  Launched: Nov 2006  On blog and YouTube  Video was linked to domain owned by Zipatoni (marketing company)  Sony had to publicly admit and apologise WWW.F5DC.COM
  14. 14. Moral: A Definition   of, pertaining to, or concerned with the principles or rules of right conduct or the distinction between right and wrong; ethical: moral attitudes.source: www.dictionary.com
  15. 15. Looks cute , but….. WWW.F5DC.COM
  16. 16. Personal note, everyone knows you   Don’t display ‘strange pictures’   Remember Edison Chen   Behave… WWW.F5DC.COM
  17. 17. Should you trust them? 31%, Used unprofessional 31%, Posted screen name, provocative 8% 31%, Shared photographs, 11% employers confidential information,Boasted 31%, 15% drinking and doing drugs, 31%, Bad- 19% mouthed ex- company, 19% 31%, Criminal behaviour, 24% WWW.F5DC.COM
  18. 18. Intrusive advertising
  19. 19. Legal: A Definition 1. permitted by law; lawful: Such acts are not legal. 2. of or pertaining to law; connected with the law or its administration: the legal profession.source: www.dictionary.com
  20. 20. Others  Whose right does it belong to?  Is the video yours?
  21. 21. Countermeasures
  22. 22. Spam control WWW.F5DC.COM
  23. 23. If you do not want to do something  Be definition, lawyers are risk aversive WWW.F5DC.COM
  24. 24. RecommendationEthics Morals Legal  Be honest   Take extra   Create firewall precautions  Inform upfront   Don’t create non necessary  Accept mistakes  Accept to loosecontrolCreate Matrix Risk – Values – Ethics – Morals and counter measures WWW.F5DC.COM
  25. 25. THANKS WWW.F5DC.COMGregory.birge@f5dc.com +65 9111 6849
  26. 26. Online consumer deception  Spyware  Cyberstalking  Hacking WWW.F5DC.COM

×