F5DIGITAL DigiGen09 workshop_part1

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F5DIGITAL DigiGen09 workshop_part1

  1. 1. Social networking space analyzeDigiGen 2009 WorkshopPart 1 WWW.F5DC.COMGregory.birge@f5dc.com +65 9111 6849
  2. 2. AGENDA0900 – 0930 : Introduction0930 – 1030 : Current social networking market Place1030 – 1100 : BREAK1100 – 1200 : Optimizing Audience Engagement1200 – 1300 : LUNCH1300 – 1400 : Revenue generation, goals1400 – 1430 : Legal aspects1430 – 1500 : BREAK1500 – 1600 : Future Trend
  3. 3. Welcome to the new battle WWW.F5DC.COM
  4. 4. Affinity Engines, Appiir*, Business Parc, BusinessPartnerships.ca*, Contact Network, Doostang*, ecademy, eConozco, Eliyon, EntreMate, eXtremeNetworking.biz*, FriendlyFavors, GoingProfessional, Growth Company, Im Not From Here, InterAction, ITmob, ItsNotWhatYouKnow, Join Network PLUS, LLC, Kickstart-Connect*, Konnects, LinkedIn,Link Silicon Valley, matcheroo, Mediabistro, Monster Networking, NetMiner, Netmodular Community, Networking For Professionals, Online Business Networking Resource, OpenBusiness Club (openBC), OrderGenerator, PeopleThatClick*, Point Relevance, Polypol, PowerMingle, RealContacts, ReferNet, Reunion, Ryze, SelectMinds, SeniorManagement Network*, Shortcut, Silicon Valley Pipeline, Spoke Software, Sullivan Executive Networking Community, Tacit - ActiveNet, TENG, Viaduc*, Visible Path,WisdomBuilder, Zerendipity Networks, Zerodegrees, Pingsta, XING50 Something.com, 50Yearsplus.com, ANTfriender, ArtistNow!, AveMariaSingles, Bigcampus.net,BookCrossing, Buzznet, CampusNetwork*, Classmates, Collegester, Community Zero, Company of Friends, ConnectU*, DeanSpace, Delphi Forums, Digital Squeeze,Downelink, FilmTrust*, Foodsters, FunHi, GamersGlue, Globe Alive, gradFinder, HRTS - Hollywood Radio & Television Society, Jewster*, LDS Circle*, Mediabuddies, Meet Me atHOT or NOT?, naboe*, Netplaya Burning Man CommunityNeurona, PayDemocracy, quad5, Schoolster, SongBuddy, Talk City, TheSquare, threedegrees, TimeBucks*,UpMyStreet, UrScouted*, UUSwap*, Wealink*, Xfire*, Yelp!*, aSmallWorld, Athlinks, Boo, AdultFriendFinder, mj.com, CafeMom, Cake Financial, Care2, College Tonight,DeviantART, DontStayin, Elftown, Eons.com, Espinthebottle, Experience Project, Fetlife, Flixter, Gaia Online, MyAnimeList, Geni.com, Gossipreport.com, Anonil, GamerDNA,Iltaki, kaioo, LibraryThing, Livemocha, Muxlim, MyChurch, MyHeritage, Ohioh, OUTeverywhere, Playahead, PlayboyU, StudiVZ, ProfileHeaven, quarterlife, Revelry,ResearchGATE, scispace.net, Shelfari, Skyrock, Student.com, Taltopia, Trombi.com, Vampirefreaks, WebBiographies, Wis.dm, Xt3, Yelp, Inc., YoumeoAfroRomance,ajewishdatingsite, americansingles, Amigos, AsiaFriendFinder, Berkzter, BlackPlanet, BUZZSession, Cherish, collegeluv.com, ChristiansTogether , Country Singles, Cupid,Cupids Database, Date.com, Date the UK, Dating.dk, Dating Jewish Singles, eHarmony, Equally Yoked, FriendFinder, Gay Christian Dating, Gay Jewish Dating, Gay MilitaryM4M, GermanFriendFinder, HookUP*, hotsaints, IndianFriendFinder, InterMingle, Introducing, ItsJustCoffee*, jdate.com, JewishCafe, JewishFriendfinder, JewishLoveMatch,Jewish Matchmaker, Jewish Personals, JMatch, Lavalife, LDS Singles Mingle, LDS Singles Network, LDS Singles SingleSaints, Love, M4M Seniors, Magoori, Match.com,Mature Dating.org, meetic, MyCountryMatch, MyEMatch, Overweight Date, Passion, POP! PeopleOnPage, PlanetOut Partners, Inc., RateOrDate, RedDate, RelationshipExchange, RogueConnect*, Senior Dating Exchange, SeniorFriendFinder, SeniorsCircle, SingleJew, Single Seniors, SpeedDating ,Online-Jewish Dating Spicy Senior Singles, Swappster, Totally Jewish-Dating Channel, TrueBeginnings, uDate, UrbanTraditional, Vegetarian singles, webdate, Yahoo!Personals, YID - Single Jewish Dating, Fubar8minuteDating, Evite, First Tuesday, Food and Friends*, GeekDinner, HurryDate, The Lunch Club NYC, Lunch Partners, MEETin*,MeetUp, MixerMixer, Netparty, new-in-town, Social Circles, WhizSpark.Backwash, bobojam*, Breedster, BuddyBridge, Chia Friend, ChosenNet,Christianster, Click2Friends,easeek, eFriendsnet, enCentra, everyonesconnected, FriendFan, Friendity, Friend MAP, Friendoo, friendsand, friendsbay.de, Friends of Friends, Friends Reunited, Friendset,Friends of Friends, Friendster, Friend Surfer, Friendsync, Friendzy, Gruuve, HeiYou, hi5, hipstir, Huminity, HummingBoard, The Impersonals, iSocialite, Korea Data House, LDSLinkUp, LianQu, LinkEstadao*, linkyourfriends, Living Directory, MeineFreunde*, Metails, mrNeighborhood, myfriends, Myspace, NetFriendships, Neurofriends, orkut,PalJunction, peeps nation, qpengyou, Ringo, saywhatz, Swirve*, The Bomb*, Tickle by Emode, ticqle, Tribe.net, TribungPinoy*, UUFriends, Wallop, WiW, WorldShine, YeeYoo,YOYO, zenetwork, Badoo, Bahu, Bebo, Facebook, Frühstückstreff, Jaiku, myYearbook, Nasza-loasa.pl, Netlog, ReUnion.com, Sonico.com, Tagged.com, Tuenti.com,Wasabi,ActiveMatch, AirCQ, asphaltgames, awaRE, BEDD, Beliefnet Mobile, BusyThumbs*, BuZZone, CrowdSurfer, Dodgeball, Earthcomber*, Encounter Bubbles, Flickr,Fluidtime, Hocman*, IcyPole, ImaHima, Jabberwocky, JAMDAT, Jukola*, Mamjam, MeetingPoint*, Meetup, Mobido*, MobiLuck, mobster, Mooble, modus, MTONE, nTAG*,PeepsNation, Playtxt.net*, Plink Mobile, Plazes*, Pocketster, Portabible*, proxidating, Proxpro, PurpleAce*, Saw-You, Serendipity, socialight, Socializer, SoundPryer*, Speck,TagText*, Traces of Fire, tunA, TxtMob*, Urban Plexus*, Wavemarket, weemee, WhoAt, WiFi.Bedouin, Wow Friends*, itsmy, mobikade, MocoSpace, Backwash for Pets, Catster*,Dogster, HAMSTERster, KissyKat, Neopets, Horseland, Buzznet, Expressions, Findapix, Flickr, FotoAmigo*, Fotolog.net, Fotothing, FriendBlend, MyShoots*, Nokia Lifeblog,PictureM*, PixParty, smugmug, SocialCanvas, Textamerica, Webshots, Zorpia, Zoto, Blogpod, BuddyZoo, clevercactus*, del.icio.us, dodgeball, Dude Check This Out!, eTwine,Eurekster!, eventSherpa, fonetango, Funchain.com, Gush, HelloWorld, Home Exchange, HomeLink, InsiderPages*, Intervac, JournURL, KnowMates, LiveJournal,MixedNutz.net, Mooble, Mosuki*, motime*, M-Tone, Multiply, Nioki, The Opinion Exchange, Palbook, PeopleAggregator, RepCheck, SmallPlanet, Small World Project, SocialGrid, Splinder*, Squiby, StumbleUpon, TXTParty, Upcoming.org, WiredReach, Xanga, Yafro Moblog, Zdarmanet, Zopto, Habbo, Ning, Plaxo, Plurk, Vox WWW.F5DC.COM
  5. 5. Affinity Engines, Appiir*, Business Parc, BusinessPartnerships.ca*, Contact Network, Doostang*, ecademy, eConozco, Eliyon, EntreMate, eXtremeNetworking.biz*, FriendlyFavors, GoingProfessional, Growth Company, Im Not From Here, InterAction, ITmob, ItsNotWhatYouKnow, Join Network PLUS, LLC, Kickstart-Connect*, Konnects, LinkedIn,Link Silicon Valley, matcheroo, Mediabistro, Monster Networking, NetMiner, Netmodular Community, Networking For Professionals, Online Business Networking Resource, OpenBusiness Club (openBC), OrderGenerator, PeopleThatClick*, Point Relevance, Polypol, PowerMingle, RealContacts, ReferNet, Reunion, Ryze, SelectMinds, SeniorManagement Network*, Shortcut, Silicon Valley Pipeline, Spoke Software, Sullivan Executive Networking Community, Tacit - ActiveNet, TENG, Viaduc*, Visible Path,WisdomBuilder, Zerendipity Networks, Zerodegrees, Pingsta, XING50 Something.com, 50Yearsplus.com, ANTfriender, ArtistNow!, AveMariaSingles, Bigcampus.net,BookCrossing, Buzznet, CampusNetwork*, Classmates, Collegester, Community Zero, Company of Friends, ConnectU*, DeanSpace, Delphi Forums, Digital Squeeze,Downelink, FilmTrust*, Foodsters, FunHi, GamersGlue, Globe Alive, gradFinder, HRTS - Hollywood Radio & Television Society, Jewster*, LDS Circle*, Mediabuddies, Meet Me atHOT or NOT?, naboe*, Netplaya Burning Man CommunityNeurona, PayDemocracy, quad5, Schoolster, SongBuddy, Talk City, TheSquare, threedegrees, TimeBucks*,UpMyStreet, UrScouted*, UUSwap*, Wealink*, Xfire*, Yelp!*, aSmallWorld, Athlinks, Boo, AdultFriendFinder, mj.com, CafeMom, Cake Financial, Care2, College Tonight,DeviantART, DontStayin, Elftown, Eons.com, Espinthebottle, Experience Project, Fetlife, Flixter, Gaia Online, MyAnimeList, Geni.com, Gossipreport.com, Anonil, GamerDNA,Iltaki, kaioo, LibraryThing, Livemocha, Muxlim, MyChurch, MyHeritage, Ohioh, OUTeverywhere, Playahead, PlayboyU, StudiVZ, ProfileHeaven, quarterlife, Revelry,ResearchGATE, scispace.net, Shelfari, Skyrock, Student.com, Taltopia, Trombi.com, Vampirefreaks, WebBiographies, Wis.dm, Xt3, Yelp, Inc., YoumeoAfroRomance,ajewishdatingsite, americansingles, Amigos, AsiaFriendFinder, Berkzter, BlackPlanet, BUZZSession, Cherish, collegeluv.com, ChristiansTogether , Country Singles, Cupid,Cupids Database, Date.com, Date the UK, Dating.dk, Dating Jewish Singles, eHarmony, Equally Yoked, FriendFinder, Gay Christian Dating, Gay Jewish Dating, Gay MilitaryM4M, GermanFriendFinder, HookUP*, hotsaints, IndianFriendFinder, InterMingle, Introducing, ItsJustCoffee*, jdate.com, JewishCafe, JewishFriendfinder, JewishLoveMatch,Jewish Matchmaker, Jewish Personals, JMatch, Lavalife, LDS Singles Mingle, LDS Singles Network, LDS Singles SingleSaints, Love, M4M Seniors, Magoori, Match.com,Mature Dating.org, meetic, MyCountryMatch, MyEMatch, Overweight Date, Passion, POP! PeopleOnPage, PlanetOut Partners, Inc., RateOrDate, RedDate, RelationshipExchange, RogueConnect*, Senior Dating Exchange, SeniorFriendFinder, SeniorsCircle, SingleJew, Single Seniors, SpeedDatingOnline-Jewish Dating, Spicy Senior Singles, Swappster, Totally Jewish-Dating Channel, TrueBeginnings, uDate,UrbanTraditional, Vegetarian singles, webdate, Yahoo! Personals, YID - Single Jewish Dating, Fubar8minuteDating, Evite, First Tuesday, Food and Friends*, GeekDinner,HurryDate, The Lunch Club NYC, Lunch Partners, MEETin*, MeetUp, MixerMixer, Netparty, new-in-town, Social Circles, WhizSpark.Backwash, bobojam*, Breedster,BuddyBridge, Chia Friend, ChosenNet,Christianster, Click2Friends, easeek, eFriendsnet, enCentra, everyonesconnected, FriendFan, Friendity, Friend MAP, Friendoo,friendsand, friendsbay.de, Friends of Friends, Friends Reunited, Friendset, Friends of Friends, Friendster, Friend Surfer, Friendsync, Friendzy, Gruuve, HeiYou, hi5, hipstir,Huminity, HummingBoard, The Impersonals, iSocialite, Korea Data House, LDS LinkUp, LianQu, LinkEstadao*, linkyourfriends, Living Directory, MeineFreunde*, Metails,mrNeighborhood, myfriends, Myspace, NetFriendships, Neurofriends, orkut, PalJunction, peeps nation, qpengyou, Ringo, saywhatz, Swirve*, The Bomb*, Tickle by Emode,ticqle, Tribe.net, TribungPinoy*, UUFriends, Wallop, WiW, WorldShine, YeeYoo, YOYO, zenetwork, Badoo, Bahu, Bebo, Facebook, Frühstückstreff, Jaiku, myYearbook, Nasza-loasa.pl, Netlog, ReUnion.com, Sonico.com, Tagged.com, Tuenti.com, Wasabi,ActiveMatch, AirCQ, asphaltgames, awaRE, BEDD, Beliefnet Mobile, BusyThumbs*, BuZZone,CrowdSurfer, Dodgeball, Earthcomber*, Encounter Bubbles, Flickr, Fluidtime, Hocman*, IcyPole, ImaHima, Jabberwocky, JAMDAT, Jukola*, Mamjam, MeetingPoint*, Meetup,Mobido*, MobiLuck, mobster, Mooble, modus, MTONE, nTAG*, PeepsNation, Playtxt.net*, Plink Mobile, Plazes*, Pocketster, Portabible*, proxidating, Proxpro, PurpleAce*, Saw-You, Serendipity, socialight, Socializer, SoundPryer*, Speck, TagText*, Traces of Fire, tunA, TxtMob*, Urban Plexus*, Wavemarket, weemee, WhoAt, WiFi.Bedouin, WowFriends*, itsmy, mobikade, MocoSpace, Backwash for Pets, Catster*, Dogster, HAMSTERster, KissyKat, Neopets, Horseland, Buzznet, Expressions, Findapix, Flickr,FotoAmigo*, Fotolog.net, Fotothing, FriendBlend, MyShoots*, Nokia Lifeblog, PictureM*, PixParty, smugmug, SocialCanvas, Textamerica, Webshots, Zorpia, Zoto, Blogpod,BuddyZoo, clevercactus*, del.icio.us, dodgeball, Dude Check This Out!, eTwine, Eurekster!, eventSherpa, fonetango, Funchain.com, Gush, HelloWorld, Home Exchange,HomeLink, InsiderPages*, Intervac, JournURL, KnowMates, LiveJournal, MixedNutz.net, Mooble, Mosuki*, motime*, M-Tone, Multiply, Nioki, The Opinion Exchange, Palbook,PeopleAggregator, RepCheck, SmallPlanet, Small World Project, Social Grid, Splinder*, Squiby, StumbleUpon, TXTParty, Upcoming.org, WiredReach, Xanga, Yafro Moblog,Zdarmanet, Zopto, Habbo, Ning, Plaxo, Plurk, Vox WWW.F5DC.COM
  6. 6. Affinity Engines, Appiir*, Business Parc, BusinessPartnerships.ca*, Contact Network, Doostang*, ecademy, eConozco, Eliyon, EntreMate, eXtremeNetworking.biz*, FriendlyFavors, GoingProfessional, Growth Company, Im Not From Here, InterAction, ITmob, ItsNotWhatYouKnow, Join Network PLUS, LLC, Kickstart-Connect*, Konnects, LinkedIn,Link Silicon Valley, matcheroo, Mediabistro, Monster Networking, NetMiner, Netmodular Community, Networking For Professionals, Online Business Networking Resource, OpenBusiness Club (openBC), OrderGenerator, PeopleThatClick*, Point Relevance, Polypol, PowerMingle, RealContacts, ReferNet, Reunion, Ryze, SelectMinds, SeniorManagement Network*, Shortcut, Silicon Valley Pipeline, Spoke Software, Sullivan Executive Networking Community, Tacit - ActiveNet, TENG, Viaduc*, Visible Path,WisdomBuilder, Zerendipity Networks, Zerodegrees, Pingsta, XING50 Something.com, 50Yearsplus.com, ANTfriender, ArtistNow!, AveMariaSingles, Bigcampus.net,BookCrossing, Buzznet, CampusNetwork*, Classmates, Collegester, Community Zero, Company of Friends, ConnectU*, DeanSpace, Delphi Forums, Digital Squeeze,Downelink, FilmTrust*, Foodsters, FunHi, GamersGlue, Globe Alive, gradFinder, HRTS - Hollywood Radio & Television Society, Jewster*, LDS Circle*, Mediabuddies, Meet Me atHOT or NOT?, naboe*, Netplaya Burning Man CommunityNeurona, PayDemocracy, quad5, Schoolster, SongBuddy, Talk City, TheSquare, threedegrees, TimeBucks*,UpMyStreet, UrScouted*, UUSwap*, Wealink*, Xfire*, Yelp!*, aSmallWorld, Athlinks, Boo, AdultFriendFinder, mj.com, CafeMom, Cake Financial, Care2, College Tonight,DeviantART, DontStayin, Elftown, Eons.com, Espinthebottle, Experience Project, Fetlife, Flixter, Gaia Online, MyAnimeList, Geni.com, Gossipreport.com, Anonil, GamerDNA,Iltaki, kaioo, LibraryThing, Livemocha, Muxlim, MyChurch, MyHeritage, Ohioh, OUTeverywhere, Playahead, PlayboyU, StudiVZ, ProfileHeaven, quarterlife, Revelry,ResearchGATE, scispace.net, Shelfari, Skyrock, Student.com, Taltopia, Trombi.com, Vampirefreaks, WebBiographies, Wis.dm, Xt3, Yelp, Inc., YoumeoAfroRomance,ajewishdatingsite, americansingles, Amigos, AsiaFriendFinder, Berkzter, BlackPlanet, BUZZSession, Cherish, collegeluv.com, ChristiansTogether , Country Singles, Cupid,Cupids Database, Date.com, Date the UK, Dating.dk, Dating Jewish Singles, eHarmony, Equally Yoked, FriendFinder, Gay Christian Dating, Gay Jewish Dating, Gay MilitaryM4M, GermanFriendFinder, HookUP*, hotsaints, IndianFriendFinder, InterMingle, Introducing, ItsJustCoffee*, jdate.com, JewishCafe, JewishFriendfinder, JewishLoveMatch,Jewish Matchmaker, Jewish Personals, JMatch, Lavalife, LDS Singles Mingle, LDS Singles Network, LDS Singles SingleSaints, Love, M4M Seniors, Magoori, Match.com,Mature Dating.org, meetic, MyCountryMatch, MyEMatch, Overweight Date, Passion, POP! PeopleOnPage, PlanetOut Partners, Inc., RateOrDate, RedDate, RelationshipExchange, RogueConnect*, Senior Dating Exchange, SeniorFriendFinder, SeniorsCircle, SingleJew, Single Seniors, SpeedDatingOnline-Jewish Dating, Spicy Senior Singles , Swappster, Totally Jewish-Dating Channel, TrueBeginnings, uDate, UrbanTraditional, Vegetariansingles, webdate, Yahoo! Personals, YID - Single Jewish Dating, Fubar8minuteDating, Evite, First Tuesday, Food and Friends*, GeekDinner, HurryDate, The Lunch Club NYC,Lunch Partners, MEETin*, MeetUp, MixerMixer, Netparty, new-in-town, Social Circles, WhizSpark.Backwash, bobojam*, Breedster, BuddyBridge, Chia Friend,ChosenNet,Christianster, Click2Friends, easeek, eFriendsnet, enCentra, everyonesconnected, FriendFan, Friendity, Friend MAP, Friendoo, friendsand, friendsbay.de, Friends ofFriends, Friends Reunited, Friendset, Friends of Friends, Friendster, Friend Surfer, Friendsync, Friendzy, Gruuve, HeiYou, hi5, hipstir, Huminity, HummingBoard, TheImpersonals, iSocialite, Korea Data House, LDS LinkUp, LianQu, LinkEstadao*, linkyourfriends, Living Directory, MeineFreunde*, Metails, mrNeighborhood, myfriends, Myspace,NetFriendships, Neurofriends, orkut, PalJunction, peeps nation, qpengyou, Ringo, saywhatz, Swirve*, The Bomb*, Tickle by Emode, ticqle, Tribe.net, TribungPinoy*, UUFriends,Wallop, WiW, WorldShine, YeeYoo, YOYO, zenetwork, Badoo, Bahu, Bebo, Facebook, Frühstückstreff, Jaiku, myYearbook, Nasza-loasa.pl, Netlog, ReUnion.com, Sonico.com,Tagged.com, Tuenti.com, Wasabi,ActiveMatch, AirCQ, asphaltgames, awaRE, BEDD, Beliefnet Mobile, BusyThumbs*, BuZZone, CrowdSurfer, Dodgeball, Earthcomber*,Encounter Bubbles, Flickr, Fluidtime, Hocman*, IcyPole, ImaHima, Jabberwocky, JAMDAT, Jukola*, Mamjam, MeetingPoint*, Meetup, Mobido*, MobiLuck, mobster, Mooble,modus, MTONE, nTAG*, PeepsNation, Playtxt.net*, Plink Mobile, Plazes*, Pocketster, Portabible*, proxidating, Proxpro, PurpleAce*, Saw-You, Serendipity, socialight, Socializer,SoundPryer*, Speck, TagText*, Traces of Fire, tunA, TxtMob*, Urban Plexus*, Wavemarket, weemee, WhoAt, WiFi.Bedouin, Wow Friends*, itsmy, mobikade, MocoSpace,Backwash for Pets, Catster*, Dogster, HAMSTERster, KissyKat, Neopets, Horseland, Buzznet, Expressions, Findapix, Flickr, FotoAmigo*, Fotolog.net, Fotothing, FriendBlend,MyShoots*, Nokia Lifeblog, PictureM*, PixParty, smugmug, SocialCanvas, Textamerica, Webshots, Zorpia, Zoto, Blogpod, BuddyZoo, clevercactus*, del.icio.us, dodgeball, DudeCheck This Out!, eTwine, Eurekster!, eventSherpa, fonetango, Funchain.com, Gush, HelloWorld, Home Exchange, HomeLink, InsiderPages*, Intervac, JournURL, KnowMates,LiveJournal, MixedNutz.net, Mooble, Mosuki*, motime*, M-Tone, Multiply, Nioki, The Opinion Exchange, Palbook, PeopleAggregator, RepCheck, SmallPlanet, Small WorldProject, Social Grid, Splinder*, Squiby, StumbleUpon, TXTParty, Upcoming.org, WiredReach, Xanga, Yafro Moblog, Zdarmanet, Zopto, Habbo, Ning, Plaxo, Plurk, Vox WWW.F5DC.COM
  7. 7. What is a social networking site ?   People   Talking to other people ?   Having a common interest   Sharing same values WWW.F5DC.COM
  8. 8. What is Social Networking ? How is it linked to your brand?Source: Wikipedia, Social Software Weblog, sorting of SNS on a sample of 500 sites
  9. 9. Social networking impact 530M internet 69% users on social network 1.4M posts/day WWW.F5DC.COM* Source : Future laboratories, eMarketer2007
  10. 10. Are you part of it ? Do you understand it ? WWW.F5DC.COM
  11. 11. Social networking site evolution Forum Pre defined structureEveryone to everyone Me to everyone Fixed topics Flexible topics Text only Multimedia Text centric User centric Multimedia centric Personalized information Ownership transfer WWW.F5DC.COM
  12. 12. Some success factors Technology does not matter ! Process / Media does not matter ! Seamless Designed to answer one objective User centric evolution Privacy respect Exclusive club-like feeling WWW.F5DC.COM
  13. 13. The next facebook trend? WWW.F5DC.COM
  14. 14. New communication vehicle Media spent, Newspaper, 43% Media Media spent, TV, Media exposure /day, 34% exposure /day, Media Online, 32% TV, 28% exposure /day, Radio, 23% Media exposure /day, Media Media spent, Newspaper, exposure /day, 10% Media spent, Media spent, Magazines, 7% 6% Media 8% Others, Magazines, Radio, 6% Media spent, exposure /day, Online, 2% Others, 0 Media exposure /day Media spentSource : Synovate Asia, Nielsen Media research
  15. 15. 61 HOURS /DAYSource : Kaiser Family foundation
  16. 16. Limited audience reach 36% 75%Source : Nielsen ratings 2006 1987
  17. 17. Learn about your audience values   Limited attention span   Multitasking   Looking for immediate recognition   No focus, no loyalty   Go for easy things   Don’t trust you easily WWW.F5DC.COM
  18. 18. Yeah, let’s do it…. But not like thisWWW.F5DC.COM
  19. 19. Why ?   YES it is a plane BUT Old communication   Different technology   Different speed   Different pilots   Different teaching   Different trainingNew communication WWW.F5DC.COM
  20. 20. New rules comes new weapons   Social networking   Widgets   Mashups   Online   UGC   Videos   Blogs   Podcasts WWW.F5DC.COM
  21. 21. Podcast and video only if high relevance WWW.F5DC.COM
  22. 22. Podcasts, why would YOU listen to it ?   Content matters to me   Humor based   Knowledge based   Style of delivery needs to match   Short time (series < 10mn)   Frequently updated   Quality   Audio steering audience target   Flexibility / time   Download / streaming   WWW.F5DC.COM Easy to find
  23. 23. Blogs , why would YOU read it?   Content matters to me   Humor based   Knowledge based   Provocative   Style of delivery needs to match   Short text, multimedia   Frequently updated   Quality WWW.F5DC.COM
  24. 24. Welcome to acronyms   Traffic measurement   Action measurement   Online sales   No sales impact   Try to go to next level   Online promotional codevalues   Limited ROI   Company’s priority CPL CPA CPC CPV CPM Visibility Action Sales engagement WWW.F5DC.COM
  25. 25. Space selling on blogger’s space www.xiaxue.blogspot.com WWW.F5DC.COM
  26. 26. Google Dominates Ad Server Market Share Market Share, DoubleClick, 31% Market Share, Google, 26% Market Share, Yahoo, 10% 1.7k mil 1.5k mil Market Share, Revenue Market Share, AOL, 7% Market Share, Science, 7% Micosoft, 4% 560 mil Market Share, A 390 mil 380 mil 220 mil 180 mil 3%source: Attributor
  27. 27. Google Dominates in <100k UU Market MSN, <100k UUs, MSN, > 1MM UUs, Yahoo, <100k 6.57% DoubleClick, MSN, 100k - 1MM 12.85% Yahoo, 100k - UUs, 4.66% <100k UUs, UUs, 6.30% 1MM UUs, Yahoo, > 1MM 9.13% 7.33% UUs, 16.49% DoubleClick, 100k - 1MM UUs, 29.92% DoubleClick, > Google, <100k 1MM UUs, UUs, 71.38% 48.04% Google, 100k - 1MM UUs, 41.56% Google, > 1MM UUs, 15.85%source: Attributor
  28. 28. Social networking specificities 67M
  29. 29. New tools evaluation Social Widgets UGC Blogs Podcasts Advertising networking Engage community Distribute brand Get new content Share brand values Share brand values Push your messagePurpose message for your brand Tap into resources Tap into resourcesImplementationConsumerbenefitsEffortsNotes   Create your own   Purpose   Take the risk   Informative/Fun   Informative/Fun   …..   Not new facebook   Update   Share good &   Tap in but be   Tap in but be   Engage bad honest honest   Collect data   Include it in your   How to make it   How to make it   Follow up campaign visible ? visible ?   Inform   No censorship WWW.F5DC.COM
  30. 30. What to do with new content? Pros – What to do Cons –What not to do " Scammers can do it too!" Brings you inside the community " Copyright issues (UGC)" Cheaper (could be) " Trust relationship" Opened to anybody " Disruptive" Educate , share , engage audience " Brand damages " Relationship length WWW.F5DC.COM
  31. 31. What to do with new content? Pros – What to do Cons –What not to do" Test new things " Use it as regular media" Go indirect " Don’t spam" Accept to be wrong " Don’t lie" Accept negative comments " Don’t overwhelm" Integrate it in your overall planning " Don’t push" Way , not a goal " Isolate it WWW.F5DC.COM
  32. 32. New Media , podcast blueprint example Your Brand Customer needs Engagement Brand objectives Why would Will I listen to it one What is the next consumer listen ? time ? step ? Campaign objective Will I listen to it one What do we expect Is Podcast a way to multiple times ? as a brand ? answer this objective ? Will I forward it to my friend / How is podcast recommend ? integrated in my plan ? Style Podcast creation Technical aspects Media promotion Message Content WWW.F5DC.COM
  33. 33. Ignoring Meta-Tags CanKeyword Cool Design Ignoring Help WithAdvertising Is Equals Good Measurement Return on Search EngineEverything Marketing Investments Optimization Starting TooNot Marketing Not Focusing Lateto a Defined on RepeatGroup Business Inconsistency in Marketing Efforts Making a Change for the Not Getting Sake of ItNot Having aClear Feedback ForgettingMarketing That Slow andMessage Going Steady Wins Overboard the Race Lack of Diversification WWW.F5DC.COM
  34. 34. Consumer Engagement in SocialMarketing  Solicit consumer input on your site to track and engage in a one-on-one conversation.  Create message boards, forums, and wikis to reach out to customers.  Develop a corporate blog, and post on relevant third-party blogs.  Advertise on relevant forums to get users to engage with you  Engage in public forums relevant to your brand WWW.F5DC.COM
  35. 35. Group activity   Brand selection   Select a problem to solve   How to use existing SNW ?   How to integrate into your brand WWW.F5DC.COM
  36. 36. Next, more and moreAggregation level Numbers WWW.F5DC.COM
  37. 37. THANKS WWW.F5DC.COMGregory.birge@f5dc.com +65 9111 6849
  38. 38. Brand – Consumer – Media - Mapping+10 Brand values +10 Brand values +10 Brand values +10 Brand values +10- 10 - 10 - 10 - 10 - 10 WWW.F5DC.COM
  39. 39. Finding a needle in the haystack Find the right consumer Find the right information WWW.F5DC.COM

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