C Panel Keynote_June09

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C Panel Keynote_June09

  1. 1. C-level Strategist Power Panel Is Digital Media Conquering all June 19th Keynote Twitter us at adtech_cpanel during the Keynote@adtech_cpanel © F5 Digital Consulting – June09 – Cpanel Keynote AdTech09 June 19th
  2. 2. Panelist presentation PANELIST ModeratorHelene Blanchette Ian Chapman-Banks Andrew Pickup Gregory BirgéGo-to-Market Strategy Senior Vice-President, Chief Marketing Officer, Managing DirectorManager, Direct Marketing Global Sales & Marketing Asia Pacific Regionand Trans-Promo @adtech_cpanel © F5 Digital Consulting – June09 – Cpanel Keynote AdTech09 June 19th
  3. 3. Introduction …. Extracts…don t shoot at the ambulance….. (even a French one) •  Marketers are too lazy and reluctant to try new media •  Agencies arent doing their jobs •  A frustration with the •  Not educated enough on the power of bosss lack of online understanding of online •  Dont want to learn new things advertising is what is likely •  Not aware of the available technology out holding back marketers in there APAC from spending up big on the medium, •  Status Quo is easy and wont challenge the bosses •  Used to traditional mediums •  36%, said it was because "The bosses dont believe it works @adtech_cpanel © F5 Digital Consulting – June09 – Cpanel Keynote AdTech09 June 19th
  4. 4. Is Digital Media Conquering all ? 1) Reality Check 2) Ecosystem • Brands • AgenciesConsumers • Consumers 3) Ecosystem readinessTactics © Amazon.com @adtech_cpanel © F5 Digital Consulting – June09 – Cpanel Keynote AdTech09 June 19th
  5. 5. Digital is more than banners & websitesDIGITAL IS COLLABORATIVE MARKETING •  Get away from PUSH •  Engage Consumers •  Do not try to control •  Do not use the old way of communicating to the new way •  What matters is the Consumer @adtech_cpanel © F5 Digital Consulting – June09 – Cpanel Keynote AdTech09 June 19th
  6. 6. Reality Check 1+1≠2 •  How to integrate Consumers + strategy using innovations ? •  Consumer now try to avoid us as much as possible….:=) @adtech_cpanel © F5 Digital Consulting – June09 – Cpanel Keynote AdTech09 June 19th
  7. 7. Consumer should be the main Focus •  Consumers are surrounded by digital innovations •  Our job is to spot them, not W E’L L TA K E Y OU T HERE. Web 2.0, Social Networking, Semantic Web, Consumer @adtech_cpanel © F5 Digital Integrated Planning, 360 June09. – Cpanel Keynote AdTech09 Journeys, Consulting – marketing . . June 19th F5 understands the challenges faced by companies, marketers and agencies in this extremely dynamic environment. As such, we are able to provide the proper approach by integrating consumer knowledge with technologies while respecting business objectives.
  8. 8. Knowledge curve, where is the gap ?BrandMarketing experienceConsumer knowledge Old Marketers Young Marketers Digital expertise @adtech_cpanel © F5 Digital Consulting – June09 – Cpanel Keynote AdTech09 June 19th
  9. 9. Avoid the Mushroom effect Test   Saturation  Techno break   New saturation  Simple   Competitive   New Eldorado   Intrusive  One Way   Innovative   Copy Paste   Disruptive Before 1980 1980-2000 2000-2005 Since 2006Press TVs Cinema Online Video GamesRadio Product Placement Banners Web 2.0Outdoor @adtech_cpanel © F5 Digital Consulting – June09 – Cpanel Keynote AdTech09 Mobile phone June9th
  10. 10. Data ? YES but the right one•  How Much more do we need ?•  What do we do with what we have in hands ? @adtech_cpanel © F5 Digital Consulting – June09 – Cpanel Keynote AdTech09 June 19th
  11. 11. Are we in a sleeping mode ? •  Do we check why NOT ? @adtech_cpanel © F5 Digital Consulting – June09 – Cpanel Keynote AdTech09 June 19th
  12. 12. Digital : An opportunity in recession… •  Reduce your spending •  Focus on your strengths •  Grow your installed base •  Be innovative and patient @adtech_cpanel © F5 Digital Consulting – June09 – Cpanel Keynote AdTech09 June 19th
  13. 13. Starts from the right footStrategy Concept Tactics Creative Measurement DIGITAL AGENCIES BRANDS CONSUMERS @adtech_cpanel © F5 Digital Consulting – June09 – Cpanel Keynote AdTech09 June 19th
  14. 14. Same Old Rule, but apply differently @adtech_cpanel © F5 Digital Consulting – June09 – Cpanel Keynote AdTech09 June 19th
  15. 15. Are we measuring the right thing ? •  The ultimate measurement CPP CPC •  ROMI •  Sales impact •  Marketing measurements •  Danger Zone ?4% click rate delivery Page rank guarantee DOES NOT EXIST DOES NOT EXIST Unless you spam @adtech_cpanel © F5 Digital Consulting – June09 – Cpanel Keynote AdTech09 June 19th
  16. 16. Backup – F5 credentials@adtech_cpanel © F5 Digital Consulting – June09 – Cpanel Keynote AdTech09 June9th
  17. 17. F5 Digital Consulting :Consumer engagement and Innovations   Dedicated consulting agency focusing on innovation from a consumer point of view   We develop , support and create solutions to answer companies problem   Extremely strong focus on problem solving, strategy, result and measurement oriented and quality Consumers   Consumer is he heart of our knowledge  We are unique as we merge with your teams to represent the company interests  We work with external technical solution providers / freelancers to ensure 100% control of the strategy, the implementation and the result @adtech_cpanel © F5 Digital Consulting – June09 – Cpanel Keynote AdTech09 June9th
  18. 18. Innovation interactions   We constantly evaluate new solutions that can benefits your needs   We link those solutions with existing marketing and consumer requirements   For example : DGCT - QUIVID 1 to 1 marketing  Facebook as platform   Measure audience   Intelligent semantic   Intelligent semantic   Customized engagement watching advertising system to answer system to measure communication consumer questions brand performance tailored to real  Unique content   Remote media plan for online consumer needs creation multi diffusion points  Drive to engagement WWW.F5DC.COM @adtech_cpanel © F5 Digital Consulting – June09 – Cpanel Keynote AdTech09 June9th
  19. 19. Portfolio example , contact us for detailsConsulting Agency  Online representative for Philips   Transpromo internal platform for APAC Fujixerox  Deployment of MRD for online   Marketing Hub deployment for gifting service for Electronic FujiXerox Photoframe   Online and offline synchronized  Consumer engagement workshops program for MP3 products and training (facebook, twitter, corp com site,  Maintenance of online platform for microsite) Philps (21 countries)   CRM and Loyalty APAC program and setup for Philips Customer Care @adtech_cpanel © F5 Digital Consulting – June09 – Cpanel Keynote AdTech09 June9th
  20. 20. Thank you!@adtech_cpanel

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