ad:tech Digital Chatter

The document analyzes social media conversations surrounding the ad:tech event held from April 21 to 23, 2009, highlighting that Jimmy Wales was the most buzzed about speaker. Social media dominated discussions, with approximately 70% of interactions occurring on Twitter, focusing largely on marketing strategies related to the event's panels and keynotes. The findings are based on a small sample size, and while the analysis is directional, it reflects significant industry interest in social media topics.