To successfully attract guests and generate sales for a new screen printing and embroidery business, the document outlines several key strategies: optimize the business's online presence through search engine optimization and various digital marketing tools; encourage existing guests to create customized profiles on the business's website to strengthen engagement; grow the email subscriber base and target new customers with promotional deals; ensure the website is compatible across all major browsers and devices to maximize the number of visitors; and hire an experienced designer to create a professional-looking website that loads quickly.