AD-Pure
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Ad-Pure is a cloud platform that allows marketers to optimize their digital marketing budgets based on real-time events like weather, sports, holidays, etc. It collects data on these events and how they influence customer purchasing behavior. Marketers can then trigger marketing actions on platforms like social media, search ads, emails, based on real-time conditions to increase conversions and ROI. A case study found a campaign using Ad-Pure achieved a 16% increase in sales and 15% reduction in acquisition costs. Ad-Pure provides various options for marketers to target campaigns based on real-time events and circumstances.
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AD-Pure
- 1. Ad-Pure Op#mize your marke#ng budget using real-‐#me events Cris%an.pi@ad-‐pure.com www.ad-‐pure.com
- 2. 2 A cloud platform for momentum marketing Digital adver4sing At least 22% can be op4mized with our technology > 160 billion market We collect data from real-time variables that modify customer purchasing behavior, such as weather, sports, holidays, concerts, stocks or even flight cancela%ons. Then we allow marketers to take advantage of these real-‐4me events to increase their digital marke%ng ROI.
- 3. 3 Ad-Pure rocks because markets vary Average Rain MARKET MARKET Average Extreme conditions MARKET MARKET Average Sport match MARKET MARKET Average Good weather MARKET MARKET Home delivery Home insurance Women’s apparel Getaways grows with sports matches +15% grows with rain +20% grows with extreme condi%ons +9% grows with good weather at des%na%on +10% Gambling affected by sports Flights affected by bank holidays, weather Taxi and transport affected by weather, traffic Retail same day delivery, creates an opportunity to market retail goods in Real Time *Ask us for other studies
- 4. 4 Ad-Pure Data Aggrega4on Data Cura4on & Geolocaliza4on Weather events and forecasts Spor%ng events and game highlights Special calendar days, holidays, payroll schedule, credit card schedule Stock markets indices, Foreign currency exchange ra%os, gas price Concerts, gatherings congresses and venues Television Schedules, which program is on air SaaS Complex event processing CRM Integra%ons Set Ads or Posts on Social plaorms Adapt Bids on Adwords And many more... AD-‐networks, A/B Plaorms, PUSH email campaigns API Custom Integra%ons The Ad-Pure Platform overview
- 5. 5 Ad-Pure acts as a HUB from where you can trigger marketing actions on your platforms of choice based on real-time events
- 6. 6 Success case achieved COSTS SALES Op%miza%on achieved using AD-‐Pure +16% increase in conversions. -‐15% costs of acquisi%on. SALES +16% COSTS Before AD-‐Pure More than 188 MM of bid adjustments made by AD-‐Pure on target campaigns Before AD-‐Pure -‐15% +31% Study based on United Kingdom Google AdWords search campaigns. 4 weeks period (and coun%ng) Historic data Real case study on AD-‐Pure applica4on
- 7. 7 With Ad-Pure marketers can take advantage of different circumstances
- 8. 8 Campaigns for Pizza delivery Special pizza offer -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ 15% off for rain or match. Order now your food. Send special deals on special moments (+16% conversion rate) Raise Bid and rank #1 on special moments, where your audience is more likely to buy your product or service IF it’s rain or a basketball match is influencing the area THEN
- 9. 9 Plenty of different options and choices And fully configurable Timeline
- 10. 10 Thank you! Start FREE today at: www.ad-‐pure.com/signup Cris%an.pi@ad-‐pure.com www.ad-‐pure.com