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Automa'ng	
  Ad	
  Opera'ons	
  Data	
  Flow	
  
   Online	
  Adver+sing	
  Campaign	
  Data	
  Management	
  Pla6orm	
  
Ad-Juster automates	
  the	
  aggrega+on	
  of	
  3rd	
  party	
  ad	
  server	
  campaign	
  delivery	
  
reports.	
  	
  	
  We	
  pull,	
  compile	
  and	
  match	
  all	
  the	
  adver+ser	
  and	
  network	
  delivery	
  data	
  
automa+cally.	
  	
  Our	
  patent	
  pending	
  technology	
  removes	
  the	
  need	
  to	
  manually	
  login,	
  
run,	
  compile	
  and	
  manage	
  hundreds	
  of	
  varied	
  ad	
  server	
  campaign	
  reports.	
  	
  	
  

Ad-Juster	
  empowers	
  your	
  team	
  to	
  beDer	
  control	
  campaign	
  pacing,	
  mi+gate	
  delivery	
  
discrepancies	
  and	
  reduce	
  billing	
  cycles.	
  

Ad-Juster reduces	
  a	
  huge	
  amount	
  of	
  +me	
  and	
  effort	
  spent	
  on	
  manual,	
  tedious,	
  and	
  
mistake-­‐ridden	
  processes.	
  	
  	
  

We	
  help	
  eliminate	
  the	
  poten+al	
  for	
  large	
  discrepancies	
  which	
  cost	
  you	
  +me	
  and	
  
money.	
  
Huge	
  amount	
  of	
  +me	
  is	
  wasted	
  in	
  manually	
  retrieving	
  3rd	
  party	
  campaign	
  data	
  in	
  
different	
  formats	
  from	
  many	
  different	
  sources	
  and	
  systems.	
  	
  	
  	
  
                     15min	
  per	
  campaign,	
  per	
  day,	
  per	
  employee	
  is	
  spent	
  pulling	
  ad	
  server	
  reports.*	
  	
  	
  	
  
                       That’s	
  200	
  hours	
  a	
  month	
  spent	
  managing	
  the	
  campaign	
  delivery	
  reports!	
  


Discrepancies	
  between	
  local	
  and	
  3rd	
  party	
  delivery	
  numbers	
  result	
  in	
  over	
  and	
  under	
  
deliveries,	
  which	
  create	
  huge	
  revenue	
  shor6alls	
  and	
  require	
  manual	
  reconcilia+on	
  of	
  
contracts	
  with	
  agencies,	
  adver+sers	
  and	
  partners.	
  	
  	
  	
  
       An	
  avg	
  of	
  $150k	
  per	
  month	
  is	
  lost	
  to	
  mismanaged	
  pacing	
  and	
  due	
  to	
  delivery	
  count	
  discrepancies*	
  




   * Estimated from clients testimonials and Ad-Juster analysis
Ad-­‐Juster	
  for	
  Publishers	
  provides	
  a	
  centralized	
  pla6orm	
  for	
  aggrega+ng,	
  correla+ng	
  and	
  analyzing	
  your	
  3rd	
  
party	
  delivery	
  data.	
  	
  A	
  simple	
  and	
  intui+ve	
  user	
  interface	
  brings	
  you	
  through	
  every	
  step	
  of	
  set-­‐up	
  from	
  
connec+ng	
  to	
  your	
  local	
  ad	
  delivery	
  system	
  to	
  developing	
  custom	
  reports	
  that	
  will	
  be	
  sent	
  by	
  Ad-­‐Juster	
  directly	
  
to	
  your	
  inbox.	
  	
  

Ad-Juster delivers:
• 	
  Customized	
  Campaign	
  Delivery	
  Reports	
  containing:	
  
          • 	
  	
  Local	
  delivered	
  Impression,	
  Click	
  and	
  Conversion	
  informa+on	
  
          • 	
  	
  3rd	
  Party	
  delivery	
  counts	
  correlated	
  by	
  crea+ve	
  and	
  placement	
  
          • 	
  	
  Calculated	
  revenue	
  totals	
  for	
  CPM/CPC/CPA	
  campaigns	
  from	
  both	
  local	
  and	
  3rd	
  party	
  numbers	
  
          • 	
  	
  Over	
  40	
  customizable	
  data	
  columns	
  to	
  fit	
  your	
  needs	
  

• 	
  	
  Fully	
  Integrated	
  with	
  all	
  Publisher-­‐side	
  Ad-­‐Servers	
  (including	
  proprietary	
  systems)	
  

• 	
  	
  Simple	
  Setup	
  for	
  3rd	
  Party,	
  Rich	
  Media,	
  DSP’s	
  and	
  Ad	
  Network	
  Servers	
  	
  

• 	
  	
  Integra+on	
  with	
  Solbright,	
  Fivia,	
  Opera+ve,	
  FatTail,	
  SalesForce	
  and	
  Proprietary	
  Order	
  Management	
  Systems.	
  
 	
  Ad-­‐Juster	
  supports	
  connec+ons	
  to	
  all	
  Local	
  Ad	
  Serving	
  systems,	
  
 including	
  proprietary	
  and	
  custom	
  built	
  systems	
  

	
  	
  Ad-­‐Juster	
  supports	
  connec+ons	
  to	
  an	
  ever	
  growing	
  list	
  of	
  “3rd	
  Party”	
  ad	
  
    servers	
  including	
  Atlas,	
  DFA,	
  DFP,	
  OAS,	
  AppNexus,	
  ADTECH,	
  PointRoll,	
  
    MediaMind	
  and	
  more	
  than	
  70	
  other	
  systems	
  and	
  companies.	
  

	
  	
  Ad-­‐Juster	
  allows	
  for	
  the	
  direct	
  integra+on	
  of	
  your	
  data	
  with	
  your	
  OMS	
  
    (Order	
  Management	
  Systems)	
  such	
  as	
  Solbright,	
  Fivia,	
  FatTail,	
  DSM	
  as	
  
    well	
  as	
  SalesForce.	
  
Department:               Benefit:                                       Details:


                                                                        Receive	
  custom	
  reports,	
  generated	
  on	
  demand	
  or	
  scheduled.	
  	
  Traffickers	
  
                                                                        use	
  this	
  data	
  daily	
  for	
  more	
  efficient	
  campaign	
  management	
  and	
  
Trafficking                 Cost	
  Savings	
  +	
  Revenue	
  Increase   discrepancy	
  mi+ga+on	
  as	
  well	
  as	
  iden+fying	
  revenue	
  opportuni+es.	
  

                                                                        Eliminate	
  +me	
  spent	
  manually	
  retrieving	
  and	
  compiling	
  3rd	
  party	
  
                                                                        campaign	
  data	
  used	
  for	
  pacing,	
  sales	
  forecas+ng	
  and	
  yield	
  decisions.	
  
                                                                        Iden+fy	
  discrepancies	
  to	
  offset	
  revenue	
  loss	
  through	
  make	
  goods.	
  
Ad	
  /	
  Sales	
  Ops   Time	
  Savings	
  +	
  Yield	
  Management   Provide	
  for	
  cross	
  departmental	
  repor+ng	
  efficiencies.	
  


                                                                        Easily	
  and	
  automa+cally	
  generate	
  Billing	
  and	
  Reconcilia+on	
  reports.	
  
                                                                        Allow	
  finance	
  teams	
  to	
  quickly	
  and	
  accurately	
  issue	
  invoices	
  every	
  month	
  
	
  Billing/Finance       Cost	
  Savings	
  +	
  Revenue	
  Increase   gecng	
  you	
  paid	
  faster.
Ad-Juster offers a flexible API which allows us to connect into your server and/
or reporting interface. We’re able to work with any system either a custom built
platform or a commercial system


We output the data in the format you need
Please	
  stop	
  by	
  

www.ad-­‐juster.com	
  

   Or	
  email	
  us	
  at:	
  
sales@ad-­‐juster.com	
  

   Ad-Juster.com	
  

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GenAI Pilot Implementation in the organizations
 

Ad-Juster Overview

  • 1. Automa'ng  Ad  Opera'ons  Data  Flow   Online  Adver+sing  Campaign  Data  Management  Pla6orm  
  • 2. Ad-Juster automates  the  aggrega+on  of  3rd  party  ad  server  campaign  delivery   reports.      We  pull,  compile  and  match  all  the  adver+ser  and  network  delivery  data   automa+cally.    Our  patent  pending  technology  removes  the  need  to  manually  login,   run,  compile  and  manage  hundreds  of  varied  ad  server  campaign  reports.       Ad-Juster  empowers  your  team  to  beDer  control  campaign  pacing,  mi+gate  delivery   discrepancies  and  reduce  billing  cycles.   Ad-Juster reduces  a  huge  amount  of  +me  and  effort  spent  on  manual,  tedious,  and   mistake-­‐ridden  processes.       We  help  eliminate  the  poten+al  for  large  discrepancies  which  cost  you  +me  and   money.  
  • 3. Huge  amount  of  +me  is  wasted  in  manually  retrieving  3rd  party  campaign  data  in   different  formats  from  many  different  sources  and  systems.         15min  per  campaign,  per  day,  per  employee  is  spent  pulling  ad  server  reports.*         That’s  200  hours  a  month  spent  managing  the  campaign  delivery  reports!   Discrepancies  between  local  and  3rd  party  delivery  numbers  result  in  over  and  under   deliveries,  which  create  huge  revenue  shor6alls  and  require  manual  reconcilia+on  of   contracts  with  agencies,  adver+sers  and  partners.         An  avg  of  $150k  per  month  is  lost  to  mismanaged  pacing  and  due  to  delivery  count  discrepancies*   * Estimated from clients testimonials and Ad-Juster analysis
  • 4. Ad-­‐Juster  for  Publishers  provides  a  centralized  pla6orm  for  aggrega+ng,  correla+ng  and  analyzing  your  3rd   party  delivery  data.    A  simple  and  intui+ve  user  interface  brings  you  through  every  step  of  set-­‐up  from   connec+ng  to  your  local  ad  delivery  system  to  developing  custom  reports  that  will  be  sent  by  Ad-­‐Juster  directly   to  your  inbox.     Ad-Juster delivers: •   Customized  Campaign  Delivery  Reports  containing:   •     Local  delivered  Impression,  Click  and  Conversion  informa+on   •     3rd  Party  delivery  counts  correlated  by  crea+ve  and  placement   •     Calculated  revenue  totals  for  CPM/CPC/CPA  campaigns  from  both  local  and  3rd  party  numbers   •     Over  40  customizable  data  columns  to  fit  your  needs   •     Fully  Integrated  with  all  Publisher-­‐side  Ad-­‐Servers  (including  proprietary  systems)   •     Simple  Setup  for  3rd  Party,  Rich  Media,  DSP’s  and  Ad  Network  Servers     •     Integra+on  with  Solbright,  Fivia,  Opera+ve,  FatTail,  SalesForce  and  Proprietary  Order  Management  Systems.  
  • 5.    Ad-­‐Juster  supports  connec+ons  to  all  Local  Ad  Serving  systems,   including  proprietary  and  custom  built  systems      Ad-­‐Juster  supports  connec+ons  to  an  ever  growing  list  of  “3rd  Party”  ad   servers  including  Atlas,  DFA,  DFP,  OAS,  AppNexus,  ADTECH,  PointRoll,   MediaMind  and  more  than  70  other  systems  and  companies.      Ad-­‐Juster  allows  for  the  direct  integra+on  of  your  data  with  your  OMS   (Order  Management  Systems)  such  as  Solbright,  Fivia,  FatTail,  DSM  as   well  as  SalesForce.  
  • 6. Department: Benefit: Details: Receive  custom  reports,  generated  on  demand  or  scheduled.    Traffickers   use  this  data  daily  for  more  efficient  campaign  management  and   Trafficking Cost  Savings  +  Revenue  Increase discrepancy  mi+ga+on  as  well  as  iden+fying  revenue  opportuni+es.   Eliminate  +me  spent  manually  retrieving  and  compiling  3rd  party   campaign  data  used  for  pacing,  sales  forecas+ng  and  yield  decisions.   Iden+fy  discrepancies  to  offset  revenue  loss  through  make  goods.   Ad  /  Sales  Ops Time  Savings  +  Yield  Management Provide  for  cross  departmental  repor+ng  efficiencies.   Easily  and  automa+cally  generate  Billing  and  Reconcilia+on  reports.   Allow  finance  teams  to  quickly  and  accurately  issue  invoices  every  month    Billing/Finance Cost  Savings  +  Revenue  Increase gecng  you  paid  faster.
  • 7. Ad-Juster offers a flexible API which allows us to connect into your server and/ or reporting interface. We’re able to work with any system either a custom built platform or a commercial system We output the data in the format you need
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  • 9. Please  stop  by   www.ad-­‐juster.com   Or  email  us  at:   sales@ad-­‐juster.com   Ad-Juster.com