Adperks preso #2

1. AdPerks
Liang Liu, Kangxu Wang,
& Alex Grant

2. Joe is a third year computer science student at the
University of Michigan. He currently has a full class
schedule of 17 credits and is taking several difficult
courses. Although Joe does manage to have some time on
weekends to go out with friends he doesn’t have a lot extra
spending money. The money that he does have saved up
from a previous internship usually goes towards
essentials like food and rent. Joe believes he doesn’t have
time or a regular enough schedule for a part time job.
Because Joe is an engineering student he spends a lot of
time online doing research and studying. Joe almost
always has his laptop open in front of him.
2
Meet Joe

3. See
Feel
Think
What is going
on in Joe’s
head?
3
Do
- he is unable to get a part time job
- his friends going out on weekends without him
- stressed about money
- jealous of friends who don’t have to worry about money
- has tried part time jobs previously

4. User Use Case
As a struggling, poor, college
student, I want to be able to
earn money on my own
schedule, so I am able to have
spending money and feel less
stressed

5. Sam owns her own small business of a rollerblade and
skateboard shop in Detroit. Along with repairing items she
also sells custom stuff online. Because Sam’s Skateboard
Shop is a small and has only been around for a year she
can’t afford a storefront yet. Her business has been
profitable, but she would like to reach out to a larger
customer base (especially to a larger Metro Detroit area)
so she can expand his business and eventually rent a
shop.
5
Meet Sam’s Skate Shop

6. See
Feel
Think
What is going
on in Sam’s
head?
6
Do
- college students would be interested in her skates
and boards
- many people using products she makes
- other advertising companies are too expensive
- tried advertising online previously with little
success

7. Business Use
Case
As the owner of a small
business, Sam, would like to
advertise to a customer base
interested in seeing her ads
so she can continue to grow
her business

8. 8
Ads Display
Chrome Extension UI
Joe’s Chrome Extension

9. Joe’s logged in AdPerks page 9

10. Sam’s Skate Shop logged in AdPerks page
10

11. “
With customizable category of ads for
users, they will be more likely to click on
AdPerks ads
11
Hypothesis

12. 12
Thanks!
Any questions?