Interactive video ad formats doubled from Q2 to Q3 of 2010, with average click-through rates increasing 237% over 2009 driven by strong performance of interactive overlay and polite pre-roll ads. Consumer packaged goods advertisers significantly increased their use of video ads, accounting for 30.4% of ads served in Q3 and growing over 370% from 2009. Engagement rates for interactive ads averaged a strong 21.6%, holding steady from 2009 levels as the number of interactive ad formats grew.
Interactive ad formats on AdoTube grew substantially in Q3 2010, with interactive overlays jumping from 15% to 25% of ads served. The average click-through rate increased significantly to 1.99%, up 97% from Q2 2010 and 237% from 2009 levels. Consumer packaged goods advertising saw a large increase, growing 140% over Q2 2010 and accounting for 30.4% of ads served. Financial and insurance ads achieved very high engagement rates, with some campaigns reaching 47.7%. Polite pre-roll ads outperformed standard pre-rolls, achieving a 70% higher click-through rate.
1. The document analyzes data from AdoTube on the effectiveness of different in-video ad formats from 2009 to the third quarter of 2010.
2. It finds that interactive ad formats grew significantly over this period and led to a 59% increase in AdoTube's average click-through rate.
3. Specifically, testing showed that AdoTube's Polite Pre-Roll format performed better than standard pre-rolls, with viewers 133% more likely to click through ads and 36% lower video abandonment rates.
1) Interactive ads such as overlays and polite pre-rolls accounted for 50% of ads served in Q4 2010, surpassing pre-rolls which fell to 30%.
2) Engagement rates for in-video ads remain high at 21%, over 7 times higher than display ads. Interactive ad click-through rates are 8 times higher than display.
3) Nearly 50% of polite pre-rolls served were 30+ seconds, allowing for more detailed messages, while standard pre-rolls were mostly 15 seconds. Despite longer lengths, polite pre-roll view-through rates continued rising and were comparable to standard pre-rolls.
Polite pre-roll ads increased to 30% of total ads served in Q1 2011. Overall click-through rates continued growing due to high impact in-stream formats. Consumer packaged goods advertisers accounted for 60% of ads served and continued investing aggressively in online video. The polite pre-roll format saw improved performance metrics over standard pre-roll ads, including a 44% view-through rate and 18% lower video abandonment rate.
The polite pre-roll advertisement format proved successful, with a view-through rate nearly 45% and abandonment rate 18% lower than standard pre-rolls. Consumer packaged goods companies continued aggressively investing in online video. Overall click-through rates for advertisements grew due to impactful formats like polite pre-rolls and in-stream ads.
Interactive video ad formats saw a surge in popularity in Q3 2011, accounting for 61% of all ads served compared to 10% for pre-roll ads. The average click-through rate remained steady at 2.1%. New in-stream takeover formats provided up to a 4x boost in click-through rates and 43% lower close rates compared to overlay ads. Government advertising spending increased 152% due to presidential campaigns, while food service and consumer packaged goods grew 212% and 61% respectively.
The latest performance of in-stream advertising formats shows the increased adoption of new formats beyond standard pre-rolls. Take your video & display advertising strategies to the next level by leveraging AdoTube\'s powerful technology & creative!
Optimising integrated campaigns in Asia PacificKantar
This document discusses optimizing integrated marketing campaigns in Asia Pacific. It finds that while TV still drives awareness, online and other channels are more important for engagement. Using multiple channels broadens brand impact and delivers synergistic benefits. Online advertising provides good cost efficiency due to its relatively low cost. The document recommends using multiple channels to maximize reach and impact, leveraging online advertising, and ensuring creative content is optimized for each channel.
Interactive ad formats on AdoTube grew substantially in Q3 2010, with interactive overlays jumping from 15% to 25% of ads served. The average click-through rate increased significantly to 1.99%, up 97% from Q2 2010 and 237% from 2009 levels. Consumer packaged goods advertising saw a large increase, growing 140% over Q2 2010 and accounting for 30.4% of ads served. Financial and insurance ads achieved very high engagement rates, with some campaigns reaching 47.7%. Polite pre-roll ads outperformed standard pre-rolls, achieving a 70% higher click-through rate.
1. The document analyzes data from AdoTube on the effectiveness of different in-video ad formats from 2009 to the third quarter of 2010.
2. It finds that interactive ad formats grew significantly over this period and led to a 59% increase in AdoTube's average click-through rate.
3. Specifically, testing showed that AdoTube's Polite Pre-Roll format performed better than standard pre-rolls, with viewers 133% more likely to click through ads and 36% lower video abandonment rates.
1) Interactive ads such as overlays and polite pre-rolls accounted for 50% of ads served in Q4 2010, surpassing pre-rolls which fell to 30%.
2) Engagement rates for in-video ads remain high at 21%, over 7 times higher than display ads. Interactive ad click-through rates are 8 times higher than display.
3) Nearly 50% of polite pre-rolls served were 30+ seconds, allowing for more detailed messages, while standard pre-rolls were mostly 15 seconds. Despite longer lengths, polite pre-roll view-through rates continued rising and were comparable to standard pre-rolls.
Polite pre-roll ads increased to 30% of total ads served in Q1 2011. Overall click-through rates continued growing due to high impact in-stream formats. Consumer packaged goods advertisers accounted for 60% of ads served and continued investing aggressively in online video. The polite pre-roll format saw improved performance metrics over standard pre-roll ads, including a 44% view-through rate and 18% lower video abandonment rate.
The polite pre-roll advertisement format proved successful, with a view-through rate nearly 45% and abandonment rate 18% lower than standard pre-rolls. Consumer packaged goods companies continued aggressively investing in online video. Overall click-through rates for advertisements grew due to impactful formats like polite pre-rolls and in-stream ads.
Interactive video ad formats saw a surge in popularity in Q3 2011, accounting for 61% of all ads served compared to 10% for pre-roll ads. The average click-through rate remained steady at 2.1%. New in-stream takeover formats provided up to a 4x boost in click-through rates and 43% lower close rates compared to overlay ads. Government advertising spending increased 152% due to presidential campaigns, while food service and consumer packaged goods grew 212% and 61% respectively.
The latest performance of in-stream advertising formats shows the increased adoption of new formats beyond standard pre-rolls. Take your video & display advertising strategies to the next level by leveraging AdoTube\'s powerful technology & creative!
Optimising integrated campaigns in Asia PacificKantar
This document discusses optimizing integrated marketing campaigns in Asia Pacific. It finds that while TV still drives awareness, online and other channels are more important for engagement. Using multiple channels broadens brand impact and delivers synergistic benefits. Online advertising provides good cost efficiency due to its relatively low cost. The document recommends using multiple channels to maximize reach and impact, leveraging online advertising, and ensuring creative content is optimized for each channel.
Marketers regularly change the creative content of their campaigns, but there is no automatic driver for adopting new media channels. Changing established media allocations is risky; weighing the options requires time and effort, and then there is the “fear factor” — making the wrong decision can make exploration seem daunting. But it doesn’t have to be.
Our Changing Channels 70/20/10 model captures the dynamic nature of the media marketplace and embodies the need for channel plans to continually evolve to provide optimal return.
The survey found the following:
1) Over 750 digital media professionals were surveyed across industries like brand/advertiser, agency, video publisher, and more.
2) Half of respondents were from video content publishers/SSPs, while 23% were from agencies/trading desks.
3) 78% of buyers purchased video advertising in 2013, up from 74% in 2012, and video content producers' revenue from advertising increased 89% from 2012 to 2013.
4) Most saw online video as complementing rather than replacing TV, and control over pricing and targeting were driving factors for shifts to digital video budgets.
Business Models for Web TV - Research PresentationAlessandro Masi
Web TV business models are shaped by content type and the operator's core business. There are several business models including premium subscription and pay-per-view, ad-based, and donations. Currently most web TV revenue comes from advertising, but new models are needed as free content does not allow reliance on premium services. The long tail theory suggests web TV can sustainably target niche markets and generate revenues without blockbuster hits.
Eiaa Marketers Internet Ad Barometer 2009 Pr PresentationMousselmal Tarik
Advertisers are increasing their online ad spending, with 70% reporting increases in 2009. On average, increases are predicted at 18% in 2009, 21% in 2010, and 15% in 2011. Most satisfied with internet advertising, 84% ranking it highly. Targeting by demographics like 25-44 year olds is increasing. Use of formats like search, display, and video are up. 16% of budgets on average are now spent at a pan-European rather than country level. Mobile and video seen as key drivers in coming years.
iStrategy Melbourne - Customer Relevance: The Next Frontier for Competitive A...iStrategy
The volume and complexity of digital data today often paralyses companies. With so much to be observed and so many insights to be generated, where should strategic marketers start? According to Jason Juma-Ross, Accenture's Australian Interactive lead, success lies not in generating the 'best' answer, but in getting to a better answer faster than your competitors. Here, he explains how customer relevance, delivered at scale and speed, is the next frontier for competitive advantage.
This document contains information from Nielsen reports on the relationship between program engagement, ad recall, and contextual advertising.
1) It shows strong positive correlations between viewer engagement with TV programs (both entertainment and sports) and recall of commercials aired during the programs. The more engaged viewers are, the better they recall ads.
2) For food product ads, those aired during food-themed cable shows generated 24% higher brand recall and 28% higher message recall than food ads in non-food shows.
3) Football-themed ads aired during NFL games achieved stronger brand linkage, likeability, and recall scores than standard ads without football elements. Nike ads featuring football scored higher on recall metrics than
EIAA Marketers Internet Ad Barometer 2008Luca Colombo
- Online advertising expenditure is increasing, with 81% of advertisers reporting increased online ad spend in 2008. They predict continued growth of 16-17% in 2009-2010.
- Most advertisers say this increased online budget is coming from other media channels like TV (39%), print (40%), and direct mail (32%).
- Three quarters of advertisers are increasing their use of online advertising, while TV (-31%) and newspapers (-40%) are seeing decreased usage.
- Advertisers recognize positive impacts of online ads on brand perception (77%), awareness (68%), and sales (75%). Most plan to increase brand advertising budgets and spend on search and display ads.
direc tv group The DIRECTV Group, Inc. at Merrill Lynch Media & Entertainment...finance15
1) DIRECTV reported strong second quarter 2006 results with revenue increasing 12% and operating profit before depreciation and amortization increasing 93% compared to the second quarter of 2005.
2) DIRECTV has maintained or increased its share of the industry's gross additions despite new cable competition launching services like high definition and video-on-demand.
3) DIRECTV is improving subscriber quality with a decreasing percentage of higher risk subscribers and increasing percentage of lower risk subscribers.
TIM Fiber provides TIM Brasil with opportunities to accelerate growth in several areas: 1) mobile data business acceleration by providing higher speeds and capacity; 2) launching a residential broadband business in an underserved market; and 3) accelerating the corporate segment by providing fiber connectivity. TIM Fiber leverages TIM's existing fiber network of over 40,000 km to provide broadband connectivity in a capital efficient manner with marginal incremental capex required. This fiber network strengthens TIM's network and allows opportunities to increase revenue and shareholder value.
Day1 research stream_1615_unlocking_the_power_of_online_video_googleSaatchi & Saatchi
Mark Riseley from Google gave a presentation on unlocking the power of online video. He showed how brands are using innovative video campaigns on YouTube, and how measurement tools allow analyzing cross-media reach and ROI. Research found that online video delivers greater incremental reach than TV, especially among younger audiences. Case studies showed campaigns that allocated just 7% of budget to online video drove 20% of sales uplift. User choice in online video engages viewers more than standard pre-roll ads.
Virgin Media reported its financial results for the first quarter of 2007. Key highlights include:
1) Strong growth in broadband, TV and mobile contract customers due to compelling offers and marketing campaigns promoting bundled services. However, fixed line customers continued to decline due to increased competition.
2) ARPU was slightly down due to lower fixed line usage, but triple play penetration and Old NTL ARPU increased, pointing to continued ARPU growth.
3) Customer churn improved to 1.6% due to more rigorous credit policies and efficient sales channels, while Sky basics had a minimal impact in Q1.
4) Mobile contract growth remained strong through cable cross-sell, while pre-pay declined season
Coca-Cola North American, Escalate, ChatThreads and IMI led a discussion on how to measure ROI on marketing programs...even "below the line." Packed house so check it out!
The document discusses the future of bank branches and retail distribution channels. It notes that there are differing perspectives on the importance of branches, from those who think branches will be replaced by self-service channels to those who think branches will remain important. While branches currently face challenges like rising costs and declining traffic, many banks still predict modest branch expansion in the next five years. Transactions are expected to continue migrating to self-service channels, resulting in fewer branches and teller stations overall.
The TVN Group reported financial results for the first quarter of 2011. Revenue grew 7% driven by a 27% increase in pay TV revenue from subscriber and ARPU growth. Online revenue also increased 12% on continued advertising budget shifts. However, TV segment revenue was stable as a 3% decline in advertising was offset by 16% growth in content sales, fees and other revenue. EBITDA grew 19% through operating leverage in pay TV and online, but TV segment EBITDA margin was 32% as programming investments were made.
The results of a 2009 survey of Canadian Economic Development professionals, conducted by On Three Communication Design Inc., in partnership with the Economic Developers Association of Canada.
The document summarizes Vivo's financial and operating performance in 2Q10. Key highlights include:
- Accelerated growth in revenues and EBITDA compared to previous periods. Revenues grew 10.7% and EBITDA grew 10.6% year-over-year.
- Improved customer mix and market share gains led to a more stable and active customer base, driving increased consumption and revenue per user.
- Data services revenue grew significantly, accounting for 19.4% of revenues and fueling overall growth.
- Solid cash generation supported a dividend payment of R$417 million in April 2010 while consolidating Vivo's leadership position in the market.
The document discusses research on the combination of online and traditional media. It finds that 61% of people use the internet while watching TV, and ads shown across both TV and online led to an average uplift of 14% in brand metrics. Specific examples show increases in awareness, purchase intent, and purchase frequency for automotive, financial, and FMCG brands that used combined TV and online campaigns. The remainder of the document focuses on measuring the success of combined campaigns and a case study on a Cadbury Creme Egg campaign that saw a 51% increase in sales.
MTG is a leading international entertainment group focused on broadcasting and pay-TV. It operates 28 free-TV channels across 11 countries watched by over 100 million people and pay-TV platforms in 9 countries. In 2010, MTG had revenues of SEK 13.1 billion with an 18% EBIT margin. MTG is pursuing growth opportunities through digitalization, new channel launches, bundled pricing, and expanding its pay-TV platforms into new countries and technologies like online streaming.
In Q4 2010, interactive video ads accounted for 50% of ads served on AdoTube's network, rising from 30% in Q3. In-video ads had engagement rates 7 times higher and click-through rates 8 times higher than rich media display ads. Despite featuring longer ads, Polite Pre-Rolls saw growing view-through rates comparable to standard pre-rolls. The online video audience broadened in 2010, with increased advertising from consumer packaged goods, travel, fashion and finance companies.
The document summarizes key metrics and trends from AdoTube's Q2 2011 advertising reports. It finds that video ads accounted for close to 60% of ads served, with interactive overlays increasing 10 percentage points. Click-through rates jumped 20% to 2.25% on average. The new Ad Selector format saw an 84% viewer completion rate and 63% overall view-through rate. Food services advertising increased 311% from Q1 and 122% from Q2 2010 to become the second largest buyer after CPG.
The document provides a summary of key findings about in-stream video advertising in 2012. Interactive pre-rolls achieved the highest click-through rates and engagement rates across global markets. Including a dismiss button for interactive pre-rolls can reduce page abandonment rates. Consumer packaged goods was the top advertising vertical in 2012 based on total campaigns and impressions. Quarter 4 proved to be the most active quarter for in-stream video advertising globally.
Marketers regularly change the creative content of their campaigns, but there is no automatic driver for adopting new media channels. Changing established media allocations is risky; weighing the options requires time and effort, and then there is the “fear factor” — making the wrong decision can make exploration seem daunting. But it doesn’t have to be.
Our Changing Channels 70/20/10 model captures the dynamic nature of the media marketplace and embodies the need for channel plans to continually evolve to provide optimal return.
The survey found the following:
1) Over 750 digital media professionals were surveyed across industries like brand/advertiser, agency, video publisher, and more.
2) Half of respondents were from video content publishers/SSPs, while 23% were from agencies/trading desks.
3) 78% of buyers purchased video advertising in 2013, up from 74% in 2012, and video content producers' revenue from advertising increased 89% from 2012 to 2013.
4) Most saw online video as complementing rather than replacing TV, and control over pricing and targeting were driving factors for shifts to digital video budgets.
Business Models for Web TV - Research PresentationAlessandro Masi
Web TV business models are shaped by content type and the operator's core business. There are several business models including premium subscription and pay-per-view, ad-based, and donations. Currently most web TV revenue comes from advertising, but new models are needed as free content does not allow reliance on premium services. The long tail theory suggests web TV can sustainably target niche markets and generate revenues without blockbuster hits.
Eiaa Marketers Internet Ad Barometer 2009 Pr PresentationMousselmal Tarik
Advertisers are increasing their online ad spending, with 70% reporting increases in 2009. On average, increases are predicted at 18% in 2009, 21% in 2010, and 15% in 2011. Most satisfied with internet advertising, 84% ranking it highly. Targeting by demographics like 25-44 year olds is increasing. Use of formats like search, display, and video are up. 16% of budgets on average are now spent at a pan-European rather than country level. Mobile and video seen as key drivers in coming years.
iStrategy Melbourne - Customer Relevance: The Next Frontier for Competitive A...iStrategy
The volume and complexity of digital data today often paralyses companies. With so much to be observed and so many insights to be generated, where should strategic marketers start? According to Jason Juma-Ross, Accenture's Australian Interactive lead, success lies not in generating the 'best' answer, but in getting to a better answer faster than your competitors. Here, he explains how customer relevance, delivered at scale and speed, is the next frontier for competitive advantage.
This document contains information from Nielsen reports on the relationship between program engagement, ad recall, and contextual advertising.
1) It shows strong positive correlations between viewer engagement with TV programs (both entertainment and sports) and recall of commercials aired during the programs. The more engaged viewers are, the better they recall ads.
2) For food product ads, those aired during food-themed cable shows generated 24% higher brand recall and 28% higher message recall than food ads in non-food shows.
3) Football-themed ads aired during NFL games achieved stronger brand linkage, likeability, and recall scores than standard ads without football elements. Nike ads featuring football scored higher on recall metrics than
EIAA Marketers Internet Ad Barometer 2008Luca Colombo
- Online advertising expenditure is increasing, with 81% of advertisers reporting increased online ad spend in 2008. They predict continued growth of 16-17% in 2009-2010.
- Most advertisers say this increased online budget is coming from other media channels like TV (39%), print (40%), and direct mail (32%).
- Three quarters of advertisers are increasing their use of online advertising, while TV (-31%) and newspapers (-40%) are seeing decreased usage.
- Advertisers recognize positive impacts of online ads on brand perception (77%), awareness (68%), and sales (75%). Most plan to increase brand advertising budgets and spend on search and display ads.
direc tv group The DIRECTV Group, Inc. at Merrill Lynch Media & Entertainment...finance15
1) DIRECTV reported strong second quarter 2006 results with revenue increasing 12% and operating profit before depreciation and amortization increasing 93% compared to the second quarter of 2005.
2) DIRECTV has maintained or increased its share of the industry's gross additions despite new cable competition launching services like high definition and video-on-demand.
3) DIRECTV is improving subscriber quality with a decreasing percentage of higher risk subscribers and increasing percentage of lower risk subscribers.
TIM Fiber provides TIM Brasil with opportunities to accelerate growth in several areas: 1) mobile data business acceleration by providing higher speeds and capacity; 2) launching a residential broadband business in an underserved market; and 3) accelerating the corporate segment by providing fiber connectivity. TIM Fiber leverages TIM's existing fiber network of over 40,000 km to provide broadband connectivity in a capital efficient manner with marginal incremental capex required. This fiber network strengthens TIM's network and allows opportunities to increase revenue and shareholder value.
Day1 research stream_1615_unlocking_the_power_of_online_video_googleSaatchi & Saatchi
Mark Riseley from Google gave a presentation on unlocking the power of online video. He showed how brands are using innovative video campaigns on YouTube, and how measurement tools allow analyzing cross-media reach and ROI. Research found that online video delivers greater incremental reach than TV, especially among younger audiences. Case studies showed campaigns that allocated just 7% of budget to online video drove 20% of sales uplift. User choice in online video engages viewers more than standard pre-roll ads.
Virgin Media reported its financial results for the first quarter of 2007. Key highlights include:
1) Strong growth in broadband, TV and mobile contract customers due to compelling offers and marketing campaigns promoting bundled services. However, fixed line customers continued to decline due to increased competition.
2) ARPU was slightly down due to lower fixed line usage, but triple play penetration and Old NTL ARPU increased, pointing to continued ARPU growth.
3) Customer churn improved to 1.6% due to more rigorous credit policies and efficient sales channels, while Sky basics had a minimal impact in Q1.
4) Mobile contract growth remained strong through cable cross-sell, while pre-pay declined season
Coca-Cola North American, Escalate, ChatThreads and IMI led a discussion on how to measure ROI on marketing programs...even "below the line." Packed house so check it out!
The document discusses the future of bank branches and retail distribution channels. It notes that there are differing perspectives on the importance of branches, from those who think branches will be replaced by self-service channels to those who think branches will remain important. While branches currently face challenges like rising costs and declining traffic, many banks still predict modest branch expansion in the next five years. Transactions are expected to continue migrating to self-service channels, resulting in fewer branches and teller stations overall.
The TVN Group reported financial results for the first quarter of 2011. Revenue grew 7% driven by a 27% increase in pay TV revenue from subscriber and ARPU growth. Online revenue also increased 12% on continued advertising budget shifts. However, TV segment revenue was stable as a 3% decline in advertising was offset by 16% growth in content sales, fees and other revenue. EBITDA grew 19% through operating leverage in pay TV and online, but TV segment EBITDA margin was 32% as programming investments were made.
The results of a 2009 survey of Canadian Economic Development professionals, conducted by On Three Communication Design Inc., in partnership with the Economic Developers Association of Canada.
The document summarizes Vivo's financial and operating performance in 2Q10. Key highlights include:
- Accelerated growth in revenues and EBITDA compared to previous periods. Revenues grew 10.7% and EBITDA grew 10.6% year-over-year.
- Improved customer mix and market share gains led to a more stable and active customer base, driving increased consumption and revenue per user.
- Data services revenue grew significantly, accounting for 19.4% of revenues and fueling overall growth.
- Solid cash generation supported a dividend payment of R$417 million in April 2010 while consolidating Vivo's leadership position in the market.
The document discusses research on the combination of online and traditional media. It finds that 61% of people use the internet while watching TV, and ads shown across both TV and online led to an average uplift of 14% in brand metrics. Specific examples show increases in awareness, purchase intent, and purchase frequency for automotive, financial, and FMCG brands that used combined TV and online campaigns. The remainder of the document focuses on measuring the success of combined campaigns and a case study on a Cadbury Creme Egg campaign that saw a 51% increase in sales.
MTG is a leading international entertainment group focused on broadcasting and pay-TV. It operates 28 free-TV channels across 11 countries watched by over 100 million people and pay-TV platforms in 9 countries. In 2010, MTG had revenues of SEK 13.1 billion with an 18% EBIT margin. MTG is pursuing growth opportunities through digitalization, new channel launches, bundled pricing, and expanding its pay-TV platforms into new countries and technologies like online streaming.
In Q4 2010, interactive video ads accounted for 50% of ads served on AdoTube's network, rising from 30% in Q3. In-video ads had engagement rates 7 times higher and click-through rates 8 times higher than rich media display ads. Despite featuring longer ads, Polite Pre-Rolls saw growing view-through rates comparable to standard pre-rolls. The online video audience broadened in 2010, with increased advertising from consumer packaged goods, travel, fashion and finance companies.
The document summarizes key metrics and trends from AdoTube's Q2 2011 advertising reports. It finds that video ads accounted for close to 60% of ads served, with interactive overlays increasing 10 percentage points. Click-through rates jumped 20% to 2.25% on average. The new Ad Selector format saw an 84% viewer completion rate and 63% overall view-through rate. Food services advertising increased 311% from Q1 and 122% from Q2 2010 to become the second largest buyer after CPG.
The document provides a summary of key findings about in-stream video advertising in 2012. Interactive pre-rolls achieved the highest click-through rates and engagement rates across global markets. Including a dismiss button for interactive pre-rolls can reduce page abandonment rates. Consumer packaged goods was the top advertising vertical in 2012 based on total campaigns and impressions. Quarter 4 proved to be the most active quarter for in-stream video advertising globally.
The document summarizes key metrics and trends from AdoTube's Q2 2011 advertising reports. It finds that interactive overlays increased to 25% of total ads served, with click-through rates jumping 20% to 2.25%. A new ad format, the Ad Selector, showed promising early results with an 84% video completion rate. Food services advertising increased substantially over the prior year while remaining the second largest ad category after consumer packaged goods.
The document provides benchmarks for various online advertising formats from 2009 based on data from DoubleClick for Advertisers (DFA). Key findings include:
- Overall click-through rates for static images and Flash ads were 0.10% and 0.09% respectively.
- Ad size was somewhat correlated with click-through rates, though the square pop-under size had the highest interaction rate.
- Static ad and Flash ad click-through rates remained relatively stable from 2008 to 2009, though static ads performed slightly better by size.
- Expansion rates declined from 2008 to 2009 while overall interaction rates increased.
- The majority (69%) of impressions through DFA in 2009 were for Flash ads,
The document contains data on interaction rates, completion rates, and click-through rates for different types of online advertising campaigns. It shows that interactive video campaigns generally performed better on these metrics than non-interactive videos, especially for automotive, electronics, travel, and financial verticals. The document uses charts and graphs to compare the rates for different verticals against benchmarks. It also includes examples of interactive ads for consumer packaged goods verticals.
The document outlines an agenda for a 10 year anniversary digital seminar hosted by TradeDoubler. The agenda includes: a welcome and networking session from 15:00-16:00; a presentation on international digital marketing trends from 15:30-16:00; a networking break from 16:00-16:15; a case study on Unicef's digital fundraising from 16:15-16:45; and a presentation on cross-channel marketing from 16:45-17:30. The seminar will conclude with a mingling session from 17:30-19:00.
Video is a powerful asset for driving activity along the purchase funnel, but how can you use it to start an interactive conversation with your audience and, more importantly, get them to watch it in the first place?
Leveraging examples from interactive video campaigns and the latest research, executives from PointRoll and our Open Insights™ and Included Program™ partner TubeMogul, a brand-focused video advertising platform, will take a deep dive into video advertising.
In-stream video advertising is highly effective according to an analysis of billions of impressions. VAST impressions had a click-through rate of 2.84%, significantly higher than banners. VPAID impressions showed interaction rates up to 500% and a completion rate of 68.14%, though the click-through rate was lower at 1.63%. Online video viewing is growing rapidly and will be an important part of marketers' strategies, making in-stream video advertising highly valuable.
Steve Pinches discusses the Financial Times' shifting business model and focus on digital subscriptions over time. Some key points:
- In the 2000s, the FT had a flat paywall model that did not work well and was charging around $99 for a subscription.
- By 2012, careful price testing allowed them to push digital subscription prices up to over $350. Their target was 313,000 paid digital subscribers by the end of 2012.
- The FT began focusing on developing their mobile products and web apps from 2009 onward. Their goal was to provide an experience that felt tailored across devices.
- Challenges included storing large amounts of content offline reliably in a browser, cross-platform testing
Best practice in sales and marketing alignment B2B Marketing
The B2B marketing world has changed dramatically. Today's marketer must be technically proficient, possess strong analytical skills and be innovative in their approach to aligning effectively with their sales counterparts. They must determine how they will increase demand creation through effective lead generation, inbound marketing and more impactful sales enablement with the sales organisation.
In his keynote, John Neeson will review five best practice strategies that are leveraged by high growth organisations for better alignment and effectiveness. Specifically, he will address the following:
•A best practice demand creation framework
•Strategies that best practice organisations are using to effectively align marketing and sales
•A marketing model for inbound, outbound and sales driven demand creation
•Best practice demand creation for the channel
•Identification of buying cycle phases and alignment of marketing activities and budget according to sales requirements in each phase.
In this month's topic, we will review the foundations needed for your organisation and growth team to generate, evaluate and implement a sustainable growth process.
In light of the global economic situation, we will also be reviewing some do’s and don’ts during a recession.
It is our position here at Frost & Sullivan that with a solid CEO growth team and a growth process in place you can reduce your risk during uncertain economic times and even generate growth opportunities.
MediaMind is a digital media company that provides ad serving and analytics solutions. It has 53 offices globally to offer local support across 40+ countries. MediaMind is the only independent and MRC-certified ad server that ensures accurate online metrics reporting. It aims to simplify digital campaigns through streamlined ad serving, actionable analytics, and an open workflow integrated with various partners and tools.
Com score vce brandingmetrics vn-2012-11-02Duong The Vinh
The document discusses the results of a study analyzing the delivery of digital advertising campaigns across Asia. Some key findings include:
- On average, 58% of ads across all campaigns were viewable, lower than rates found in other regions.
- Viewability varied significantly by content category and ad size/placement.
- 4% of ads were delivered outside the targeted geographic regions, with the U.S. receiving nearly a third of those impressions.
- While overall brand safety issues were low, even one exposure to undesirable content can damage a brand.
IBM's strategy focuses on shifting to higher value segments of the IT industry through global integration, productivity improvements, and investing in growth markets and technologies. This transformation has driven margin expansion and allowed IBM to invest in the future while providing returns to shareholders. IBM is well ahead of its goal to achieve $10-11 EPS by 2010 through revenue growth, continued margin gains, and share repurchases. The company will focus on growth markets, acquisitions, technology leadership, and new initiatives to sustain long-term performance.
This document discusses technology marketing budgets and trends in 2010. It provides data showing that the average cost to create a new B2B tech customer is 13% of total revenue, split between marketing awareness, demand generation, and sales. Marketing budgets declined 4.5-8.3% in 2009 but are projected to increase slightly in 2010. Surveys found most companies expect similar or higher revenue growth than the 3.2% industry forecast, with 54-60% planning to increase marketing budgets in the first half of 2010. On average, large companies expect a 6.4% budget increase while mid-sized expect 5.9% and smaller 0.6%.
Comscore q2 2010 2nd Q Internet statisticsCfederman
The document summarizes key findings about the state of the U.S. online retail economy in Q2 2010. It found that total e-commerce sales grew 7% year-over-year, with non-travel sales up 9%. Lower and higher income segments drove online growth, while mid-income saw no growth. Consumers remain concerned about unemployment and have changed spending habits like eating out less, which 43% say will be permanent.
State of the U.S. Online Retail Economy in Q2 2010 comScore
comScore Chairman Gian Fulgoni presents his quarterly review of the state of the U.S. online retail economy during this webinar from Thursday, August 19. This installment includes an overview of e-commerce trends in the second quarter of 2010 and survey findings that highlight consumer sentiment about the current state of the economy.