Augmented reality (AR) is a field of computer research that deals with combining real-world and computer-generated data, where computer graphics are blended into real footage in real time. Current AR research focuses on live video imagery that is digitally processed and augmented with added computer graphics. AR blends computer-generated objects into the real world in real time, combining real-world and virtual data.

1. the paradox:
Hype & here to
stay?
Wednesday 8 July 2009

2. ar, que?
Wednesday 8 July 2009

3. Augmented
reality is a field
of computer
research
Wednesday 8 July 2009

4. of computer
research
which deals with
the combination
of real-world
Wednesday 8 July 2009

5. which deals with
the combination
of real-world
and computer-
generated data
(virtual reality),
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6. generated data
(virtual reality),
where computer
graphics objects
are blended
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7. where computer
graphics objects
are blended
into real footage
in real time.
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8. where computer
graphics objects
are blended
into real footage
in real time.
At present
most AR research is concerned with the use of live video
imagery which is digitally processed and "augmented" by the
addition of computer-generated graphics.
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10. 40
33,1
31,8
30
13,9 20
10,8
10
3
0
PS MR Ecolo CDH FN
Wednesday 8 July 2009

11. 40
33,1
31,8
30
13,9 20
10,8
10
3
0
PS MR Ecolo CDH FN
Wednesday 8 July 2009

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15. real time
real world
combination
blended
computer
generated
data
Wednesday 8 July 2009

16. real time
real world
combination
blended
computer
generated
data
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17. real time
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18. histAry
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28. advartising
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48. Thank you.
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Wednesday 8 July 2009