SlideShare a Scribd company logo
1 of 22
1
Using Analytics for Sustainable
Customer Experiences
Pierre DeBois
Chief Digital Marketing Strategists
Zimana Analytics Services
Hey There!
• In Business since in 2009
• Services – Marketing
Analysis, Website
Development, Meteor.js
• Instructor – Blue1647
Chicago
• Contributor – CMS Wire
Overview
• Basic Challenges w/
Trends
• Google Analytics vs. R
Programming Basics
• Relating Trend Analysis
to Customer Experience
Analytics 2017
We Know Analytics Is Essential...
> By 2016, 70% of businesses will
incorporate real time analytics to establish
competitive advantage – Gartner (2013)
> Adoptability Through Analytics Is Vital to
Customer Experience
Analytics 2017
…But “Essential” Has Complex Sources
> Contextualizing Analytics
Important to IoT
(eMarketers)
> Increase in analytics
spending over next 3 years
(Venture Beat)
Segmentation
>Channels
>Device
>Landing Pages
>Social Media
>Age Groups
>Male/Female
Demographics
>Traffic Sources
Consider Your Traffic Sources Available
Trend Challenge
> 30-60-90 day
periods great for
initial drilldown
> Trend Changes Can
Sometimes Be Hard
To Discern
> Conclusions
Overlook
About R
> Open Source object-oriented programming
> Object-oriented code for granular data
> Wide range of libraries to support development
needs
> Interactive for fast exploration of models
The Tool For A Granular Trend
Why R + GA?
> GA awesome for general trends, not so much for
conclusions on granular data with statistical
confidence
> R code is scripted – reliably repeated and shared
with analysts
> GA User Interface Limits Dimension/Metric Views
> Blend diverse datasets for models and visualization
R Studio
R Libraries
>RGoogleAnalytics
>ganalytics (requires lubridate and httr packages)
>RGA
>RSiteCatalyst
>ggplot2 (author: Hadley Wickham)
RGA
> Obtain OAuth access
in the Google Developer
Console
> Obtain Client ID and
Client Secret key
RGA
> Google Query
Explorer
 Get Client ID
key
> Review syntax
for desired
dimensions and
metrics
RGA
> Load a library –
library(RGA)
> Authorize from G.Dev.
Console
> Save retrieved data into
a data frame variable
RGA
> Summary(“dataframename”) – max, min,
mean, median, quartile
> library(psych) – additional stats
> describe(“dataframename”) – skew
RGA
> ggiraph – make ggplots interactive
> googleVis – Google Charts API
> dygraphs – HTML/JavaScript time series
GA - R Ideas
>Predictive Product Revenue
>Predictive Bounce Rate based on Lead Time
>How Did Device Traffic Changes Hourly / Weekly
(Jeromy Anglim)
Where To Now?
>Affinity Reports
>Alerts (Response in
% vs Scale)
>Bookmark Reports
>Google Customer
Journey
Traffic Audit
> Referral Traffic Exclusion
> .htaccess file
> Annotate Changes
>Page load speed
diagnostics
(Pingdom, Charles/Fiddler)
R Resources
>MRAN (Microsoft) – research libraries
>One R Tip A Day – rstatistic.net
>R-bloggers – news / tutorials / expo
>Data Science Central
>Dartistics
>StackOverflow – asking specific questions
Summary
>Consider Available Traffic Sources
>Use R to tease a granular trend
> Where To Now? - Consider additional reports to
discover mediums that connect to customers
>Let the data assist how you organize to connect to
customers
MORE INFO
+pdebois@zimana.com
Thank You!

More Related Content

What's hot

Analytics Attack! Tracking Campaign Performance
Analytics Attack! Tracking Campaign PerformanceAnalytics Attack! Tracking Campaign Performance
Analytics Attack! Tracking Campaign PerformanceGarry Przyklenk
 
The Digital Transformation Journey
The Digital Transformation JourneyThe Digital Transformation Journey
The Digital Transformation JourneyInsight
 
Tech Target - What Really Works in B2B Content Marketing
Tech Target - What Really Works in B2B Content MarketingTech Target - What Really Works in B2B Content Marketing
Tech Target - What Really Works in B2B Content MarketingBright Blue Day
 
When Salesforce Isn’t Enough: Using Birst to Accelerate Your Business and Und...
When Salesforce Isn’t Enough: Using Birst to Accelerate Your Business and Und...When Salesforce Isn’t Enough: Using Birst to Accelerate Your Business and Und...
When Salesforce Isn’t Enough: Using Birst to Accelerate Your Business and Und...Birst
 
John Glinski - The B2B Analytics Engine: How Vanguard is Measuring Marketing...
John Glinski - 	The B2B Analytics Engine: How Vanguard is Measuring Marketing...John Glinski - 	The B2B Analytics Engine: How Vanguard is Measuring Marketing...
John Glinski - The B2B Analytics Engine: How Vanguard is Measuring Marketing...Julia Grosman
 
Health Cloud: Digital Transformation Driving Speed to Value
Health Cloud: Digital Transformation Driving Speed to ValueHealth Cloud: Digital Transformation Driving Speed to Value
Health Cloud: Digital Transformation Driving Speed to ValueCodeScience
 
Strategic Partnerships: The New Key to Innovation
Strategic Partnerships: The New Key to InnovationStrategic Partnerships: The New Key to Innovation
Strategic Partnerships: The New Key to InnovationCodeScience
 
Tips for Improving Google Shopping Campaign results
Tips for Improving Google Shopping Campaign results Tips for Improving Google Shopping Campaign results
Tips for Improving Google Shopping Campaign results Elizabeth Clark
 
Data Science Salon: Enabling self-service predictive analytics at Bidtellect
Data Science Salon: Enabling self-service predictive analytics at BidtellectData Science Salon: Enabling self-service predictive analytics at Bidtellect
Data Science Salon: Enabling self-service predictive analytics at BidtellectFormulatedby
 
Webinar: Revolutionize your Business with an Insights Center of Excellence
Webinar: Revolutionize your Business with an Insights Center of ExcellenceWebinar: Revolutionize your Business with an Insights Center of Excellence
Webinar: Revolutionize your Business with an Insights Center of ExcellenceBrandwatch
 
[Webinar] The Zero-Click Website: Personalizing Your B2B Site for Higher Conv...
[Webinar] The Zero-Click Website: Personalizing Your B2B Site for Higher Conv...[Webinar] The Zero-Click Website: Personalizing Your B2B Site for Higher Conv...
[Webinar] The Zero-Click Website: Personalizing Your B2B Site for Higher Conv...SiteTuners Conversion Rate Optimization
 
A Whirlygig Tour of Emerging Marketing Technology Categories
A Whirlygig Tour of Emerging Marketing Technology CategoriesA Whirlygig Tour of Emerging Marketing Technology Categories
A Whirlygig Tour of Emerging Marketing Technology CategoriesMarTech Conference
 
B2B influencer marketing using social media
B2B influencer marketing using social media B2B influencer marketing using social media
B2B influencer marketing using social media Smart Insights
 
Preparing for Peak in Ecommerce | eTail Asia 2020
Preparing for Peak in Ecommerce | eTail Asia 2020Preparing for Peak in Ecommerce | eTail Asia 2020
Preparing for Peak in Ecommerce | eTail Asia 2020Lucidworks
 
11 Steps to Analyze Data for Campaign Performance
11 Steps to Analyze Data for Campaign Performance11 Steps to Analyze Data for Campaign Performance
11 Steps to Analyze Data for Campaign PerformanceStrongView
 

What's hot (20)

Analytics Attack! Tracking Campaign Performance
Analytics Attack! Tracking Campaign PerformanceAnalytics Attack! Tracking Campaign Performance
Analytics Attack! Tracking Campaign Performance
 
Digital strategy
Digital strategyDigital strategy
Digital strategy
 
The Digital Transformation Journey
The Digital Transformation JourneyThe Digital Transformation Journey
The Digital Transformation Journey
 
Tech Target - What Really Works in B2B Content Marketing
Tech Target - What Really Works in B2B Content MarketingTech Target - What Really Works in B2B Content Marketing
Tech Target - What Really Works in B2B Content Marketing
 
When Salesforce Isn’t Enough: Using Birst to Accelerate Your Business and Und...
When Salesforce Isn’t Enough: Using Birst to Accelerate Your Business and Und...When Salesforce Isn’t Enough: Using Birst to Accelerate Your Business and Und...
When Salesforce Isn’t Enough: Using Birst to Accelerate Your Business and Und...
 
John Glinski - The B2B Analytics Engine: How Vanguard is Measuring Marketing...
John Glinski - 	The B2B Analytics Engine: How Vanguard is Measuring Marketing...John Glinski - 	The B2B Analytics Engine: How Vanguard is Measuring Marketing...
John Glinski - The B2B Analytics Engine: How Vanguard is Measuring Marketing...
 
Health Cloud: Digital Transformation Driving Speed to Value
Health Cloud: Digital Transformation Driving Speed to ValueHealth Cloud: Digital Transformation Driving Speed to Value
Health Cloud: Digital Transformation Driving Speed to Value
 
Strategic Partnerships: The New Key to Innovation
Strategic Partnerships: The New Key to InnovationStrategic Partnerships: The New Key to Innovation
Strategic Partnerships: The New Key to Innovation
 
Tips for Improving Google Shopping Campaign results
Tips for Improving Google Shopping Campaign results Tips for Improving Google Shopping Campaign results
Tips for Improving Google Shopping Campaign results
 
Data Science Salon: Enabling self-service predictive analytics at Bidtellect
Data Science Salon: Enabling self-service predictive analytics at BidtellectData Science Salon: Enabling self-service predictive analytics at Bidtellect
Data Science Salon: Enabling self-service predictive analytics at Bidtellect
 
Webinar: Revolutionize your Business with an Insights Center of Excellence
Webinar: Revolutionize your Business with an Insights Center of ExcellenceWebinar: Revolutionize your Business with an Insights Center of Excellence
Webinar: Revolutionize your Business with an Insights Center of Excellence
 
Belvilla
BelvillaBelvilla
Belvilla
 
Data in Vip, Data is VIP
Data in Vip, Data is VIPData in Vip, Data is VIP
Data in Vip, Data is VIP
 
[Webinar] The Zero-Click Website: Personalizing Your B2B Site for Higher Conv...
[Webinar] The Zero-Click Website: Personalizing Your B2B Site for Higher Conv...[Webinar] The Zero-Click Website: Personalizing Your B2B Site for Higher Conv...
[Webinar] The Zero-Click Website: Personalizing Your B2B Site for Higher Conv...
 
A Whirlygig Tour of Emerging Marketing Technology Categories
A Whirlygig Tour of Emerging Marketing Technology CategoriesA Whirlygig Tour of Emerging Marketing Technology Categories
A Whirlygig Tour of Emerging Marketing Technology Categories
 
Partnering Maturity Model
Partnering Maturity ModelPartnering Maturity Model
Partnering Maturity Model
 
B2B influencer marketing using social media
B2B influencer marketing using social media B2B influencer marketing using social media
B2B influencer marketing using social media
 
Preparing for Peak in Ecommerce | eTail Asia 2020
Preparing for Peak in Ecommerce | eTail Asia 2020Preparing for Peak in Ecommerce | eTail Asia 2020
Preparing for Peak in Ecommerce | eTail Asia 2020
 
900 keynote abbott
900 keynote abbott900 keynote abbott
900 keynote abbott
 
11 Steps to Analyze Data for Campaign Performance
11 Steps to Analyze Data for Campaign Performance11 Steps to Analyze Data for Campaign Performance
11 Steps to Analyze Data for Campaign Performance
 

Similar to Pierre Debois - Using Analytics for Sustainable Customer Experiences

18Mar14 Find the Hidden Signal in Market Data Noise Webinar
18Mar14 Find the Hidden Signal in Market Data Noise Webinar 18Mar14 Find the Hidden Signal in Market Data Noise Webinar
18Mar14 Find the Hidden Signal in Market Data Noise Webinar Revolution Analytics
 
Driving Customer Loyalty with Azure Machine Learning
Driving Customer Loyalty with Azure Machine LearningDriving Customer Loyalty with Azure Machine Learning
Driving Customer Loyalty with Azure Machine LearningCCG
 
Making advanced analytics accessible to more companies
Making advanced analytics accessible to more companiesMaking advanced analytics accessible to more companies
Making advanced analytics accessible to more companiesMárton Kodok
 
Thought leadership Oct2015 selfserve
Thought leadership Oct2015 selfserveThought leadership Oct2015 selfserve
Thought leadership Oct2015 selfserveRon Krzoska
 
Voxxed Days Cluj - Powering interactive data analysis with Google BigQuery
Voxxed Days Cluj - Powering interactive data analysis with Google BigQueryVoxxed Days Cluj - Powering interactive data analysis with Google BigQuery
Voxxed Days Cluj - Powering interactive data analysis with Google BigQueryMárton Kodok
 
Google BigQuery for Everyday Developer
Google BigQuery for Everyday DeveloperGoogle BigQuery for Everyday Developer
Google BigQuery for Everyday DeveloperMárton Kodok
 
Big Data Paris - A Modern Enterprise Architecture
Big Data Paris - A Modern Enterprise ArchitectureBig Data Paris - A Modern Enterprise Architecture
Big Data Paris - A Modern Enterprise ArchitectureMongoDB
 
Big Data Architectures @ JAX / BigDataCon 2016
Big Data Architectures @ JAX / BigDataCon 2016Big Data Architectures @ JAX / BigDataCon 2016
Big Data Architectures @ JAX / BigDataCon 2016Guido Schmutz
 
Architecture of Big Data Solutions
Architecture of Big Data SolutionsArchitecture of Big Data Solutions
Architecture of Big Data SolutionsGuido Schmutz
 
2017 Content Marketing Institute Presentation
2017 Content Marketing Institute Presentation2017 Content Marketing Institute Presentation
2017 Content Marketing Institute PresentationPierre DeBois
 
Agile Mumbai 2023 | AI-Powered Agility: A New Era of Sustainable Business Inn...
Agile Mumbai 2023 | AI-Powered Agility: A New Era of Sustainable Business Inn...Agile Mumbai 2023 | AI-Powered Agility: A New Era of Sustainable Business Inn...
Agile Mumbai 2023 | AI-Powered Agility: A New Era of Sustainable Business Inn...AgileNetwork
 
Overview on Azure Machine Learning
Overview on Azure Machine LearningOverview on Azure Machine Learning
Overview on Azure Machine LearningJames Serra
 
Usando metodologías ágiles en UX
Usando metodologías ágiles en UX Usando metodologías ágiles en UX
Usando metodologías ágiles en UX Paradigma Digital
 
Accelerate ML Deployment with H2O Driverless AI on AWS
Accelerate ML Deployment with H2O Driverless AI on AWSAccelerate ML Deployment with H2O Driverless AI on AWS
Accelerate ML Deployment with H2O Driverless AI on AWSSri Ambati
 
Why Your Data Science Architecture Should Include a Data Virtualization Tool ...
Why Your Data Science Architecture Should Include a Data Virtualization Tool ...Why Your Data Science Architecture Should Include a Data Virtualization Tool ...
Why Your Data Science Architecture Should Include a Data Virtualization Tool ...Denodo
 
Analytics what to look for sustaining your growing business-
Analytics   what to look for sustaining your growing business-Analytics   what to look for sustaining your growing business-
Analytics what to look for sustaining your growing business-Ajay Ohri
 
Bluegranite AA Webinar FINAL 28JUN16
Bluegranite AA Webinar FINAL 28JUN16Bluegranite AA Webinar FINAL 28JUN16
Bluegranite AA Webinar FINAL 28JUN16Andy Lathrop
 
Predicting Customer Behavior With Big Data
Predicting Customer Behavior With Big Data Predicting Customer Behavior With Big Data
Predicting Customer Behavior With Big Data Pactera_US
 

Similar to Pierre Debois - Using Analytics for Sustainable Customer Experiences (20)

18Mar14 Find the Hidden Signal in Market Data Noise Webinar
18Mar14 Find the Hidden Signal in Market Data Noise Webinar 18Mar14 Find the Hidden Signal in Market Data Noise Webinar
18Mar14 Find the Hidden Signal in Market Data Noise Webinar
 
Driving Customer Loyalty with Azure Machine Learning
Driving Customer Loyalty with Azure Machine LearningDriving Customer Loyalty with Azure Machine Learning
Driving Customer Loyalty with Azure Machine Learning
 
Making advanced analytics accessible to more companies
Making advanced analytics accessible to more companiesMaking advanced analytics accessible to more companies
Making advanced analytics accessible to more companies
 
Thought leadership Oct2015 selfserve
Thought leadership Oct2015 selfserveThought leadership Oct2015 selfserve
Thought leadership Oct2015 selfserve
 
Voxxed Days Cluj - Powering interactive data analysis with Google BigQuery
Voxxed Days Cluj - Powering interactive data analysis with Google BigQueryVoxxed Days Cluj - Powering interactive data analysis with Google BigQuery
Voxxed Days Cluj - Powering interactive data analysis with Google BigQuery
 
Modern Thinking área digital MSKM 21/09/2017
Modern Thinking área digital MSKM 21/09/2017Modern Thinking área digital MSKM 21/09/2017
Modern Thinking área digital MSKM 21/09/2017
 
Google BigQuery for Everyday Developer
Google BigQuery for Everyday DeveloperGoogle BigQuery for Everyday Developer
Google BigQuery for Everyday Developer
 
Big Data Paris - A Modern Enterprise Architecture
Big Data Paris - A Modern Enterprise ArchitectureBig Data Paris - A Modern Enterprise Architecture
Big Data Paris - A Modern Enterprise Architecture
 
Big Data Architectures @ JAX / BigDataCon 2016
Big Data Architectures @ JAX / BigDataCon 2016Big Data Architectures @ JAX / BigDataCon 2016
Big Data Architectures @ JAX / BigDataCon 2016
 
Evaluation guide to Streaming Analytics
Evaluation guide to Streaming AnalyticsEvaluation guide to Streaming Analytics
Evaluation guide to Streaming Analytics
 
Architecture of Big Data Solutions
Architecture of Big Data SolutionsArchitecture of Big Data Solutions
Architecture of Big Data Solutions
 
2017 Content Marketing Institute Presentation
2017 Content Marketing Institute Presentation2017 Content Marketing Institute Presentation
2017 Content Marketing Institute Presentation
 
Agile Mumbai 2023 | AI-Powered Agility: A New Era of Sustainable Business Inn...
Agile Mumbai 2023 | AI-Powered Agility: A New Era of Sustainable Business Inn...Agile Mumbai 2023 | AI-Powered Agility: A New Era of Sustainable Business Inn...
Agile Mumbai 2023 | AI-Powered Agility: A New Era of Sustainable Business Inn...
 
Overview on Azure Machine Learning
Overview on Azure Machine LearningOverview on Azure Machine Learning
Overview on Azure Machine Learning
 
Usando metodologías ágiles en UX
Usando metodologías ágiles en UX Usando metodologías ágiles en UX
Usando metodologías ágiles en UX
 
Accelerate ML Deployment with H2O Driverless AI on AWS
Accelerate ML Deployment with H2O Driverless AI on AWSAccelerate ML Deployment with H2O Driverless AI on AWS
Accelerate ML Deployment with H2O Driverless AI on AWS
 
Why Your Data Science Architecture Should Include a Data Virtualization Tool ...
Why Your Data Science Architecture Should Include a Data Virtualization Tool ...Why Your Data Science Architecture Should Include a Data Virtualization Tool ...
Why Your Data Science Architecture Should Include a Data Virtualization Tool ...
 
Analytics what to look for sustaining your growing business-
Analytics   what to look for sustaining your growing business-Analytics   what to look for sustaining your growing business-
Analytics what to look for sustaining your growing business-
 
Bluegranite AA Webinar FINAL 28JUN16
Bluegranite AA Webinar FINAL 28JUN16Bluegranite AA Webinar FINAL 28JUN16
Bluegranite AA Webinar FINAL 28JUN16
 
Predicting Customer Behavior With Big Data
Predicting Customer Behavior With Big Data Predicting Customer Behavior With Big Data
Predicting Customer Behavior With Big Data
 

More from Digital Experience (DX) Summit 2016

Jen Adamski-Torres - Empowering Retailers: Eliminating the Gap Between Physic...
Jen Adamski-Torres - Empowering Retailers: Eliminating the Gap Between Physic...Jen Adamski-Torres - Empowering Retailers: Eliminating the Gap Between Physic...
Jen Adamski-Torres - Empowering Retailers: Eliminating the Gap Between Physic...Digital Experience (DX) Summit 2016
 
Cleve Gibbon - Design Principles to Deliver Your Own Customer Experience Plat...
Cleve Gibbon - Design Principles to Deliver Your Own Customer Experience Plat...Cleve Gibbon - Design Principles to Deliver Your Own Customer Experience Plat...
Cleve Gibbon - Design Principles to Deliver Your Own Customer Experience Plat...Digital Experience (DX) Summit 2016
 
Fabio Matsui - Virtual Reality and Augmented Reality Applications for Immersi...
Fabio Matsui - Virtual Reality and Augmented Reality Applications for Immersi...Fabio Matsui - Virtual Reality and Augmented Reality Applications for Immersi...
Fabio Matsui - Virtual Reality and Augmented Reality Applications for Immersi...Digital Experience (DX) Summit 2016
 
Gerry McGovern - Measuring the Customer Experience with Top Tasks
Gerry McGovern - Measuring the Customer Experience with Top TasksGerry McGovern - Measuring the Customer Experience with Top Tasks
Gerry McGovern - Measuring the Customer Experience with Top TasksDigital Experience (DX) Summit 2016
 
Meghan Walsh - From the Trenches: The Value of Transforming Roles and Technology
Meghan Walsh - From the Trenches: The Value of Transforming Roles and TechnologyMeghan Walsh - From the Trenches: The Value of Transforming Roles and Technology
Meghan Walsh - From the Trenches: The Value of Transforming Roles and TechnologyDigital Experience (DX) Summit 2016
 
Arjan van Rooijen & Arjen van den Akker - The Headless CMS and Website Deliv...
Arjan van Rooijen &  Arjen van den Akker - The Headless CMS and Website Deliv...Arjan van Rooijen &  Arjen van den Akker - The Headless CMS and Website Deliv...
Arjan van Rooijen & Arjen van den Akker - The Headless CMS and Website Deliv...Digital Experience (DX) Summit 2016
 
Sheryl Kingstone - How to Create Insight-Driven Customer Experiences
Sheryl Kingstone - How to Create Insight-Driven Customer ExperiencesSheryl Kingstone - How to Create Insight-Driven Customer Experiences
Sheryl Kingstone - How to Create Insight-Driven Customer ExperiencesDigital Experience (DX) Summit 2016
 
Kristina Podnar - Delivering Digital Excellence with Global Compliance and In...
Kristina Podnar - Delivering Digital Excellence with Global Compliance and In...Kristina Podnar - Delivering Digital Excellence with Global Compliance and In...
Kristina Podnar - Delivering Digital Excellence with Global Compliance and In...Digital Experience (DX) Summit 2016
 
Vab Dwivedi - Real World E-Commerce and Customer Experience Optimization Prac...
Vab Dwivedi - Real World E-Commerce and Customer Experience Optimization Prac...Vab Dwivedi - Real World E-Commerce and Customer Experience Optimization Prac...
Vab Dwivedi - Real World E-Commerce and Customer Experience Optimization Prac...Digital Experience (DX) Summit 2016
 
Bruno Herrmann - Globalization Challenges to Deliver Omnichannel Digital Expe...
Bruno Herrmann - Globalization Challenges to Deliver Omnichannel Digital Expe...Bruno Herrmann - Globalization Challenges to Deliver Omnichannel Digital Expe...
Bruno Herrmann - Globalization Challenges to Deliver Omnichannel Digital Expe...Digital Experience (DX) Summit 2016
 
Jeff Litvak - The Microsoft.com Global Operating Model: A Home Page Case Study
Jeff Litvak - The Microsoft.com Global Operating Model: A Home Page Case StudyJeff Litvak - The Microsoft.com Global Operating Model: A Home Page Case Study
Jeff Litvak - The Microsoft.com Global Operating Model: A Home Page Case StudyDigital Experience (DX) Summit 2016
 

More from Digital Experience (DX) Summit 2016 (20)

Tony Byrne - Digital: Keeping It "Real"
Tony Byrne - Digital: Keeping It "Real"Tony Byrne - Digital: Keeping It "Real"
Tony Byrne - Digital: Keeping It "Real"
 
Alan Porter - Redefine the Customer Journey
Alan Porter - Redefine the Customer JourneyAlan Porter - Redefine the Customer Journey
Alan Porter - Redefine the Customer Journey
 
Laurel Fitts - The Power of Mixed Reality
Laurel Fitts - The Power of Mixed RealityLaurel Fitts - The Power of Mixed Reality
Laurel Fitts - The Power of Mixed Reality
 
Jorge Trevino - Marketing Intelligence
Jorge Trevino - Marketing IntelligenceJorge Trevino - Marketing Intelligence
Jorge Trevino - Marketing Intelligence
 
Jen Adamski-Torres - Empowering Retailers: Eliminating the Gap Between Physic...
Jen Adamski-Torres - Empowering Retailers: Eliminating the Gap Between Physic...Jen Adamski-Torres - Empowering Retailers: Eliminating the Gap Between Physic...
Jen Adamski-Torres - Empowering Retailers: Eliminating the Gap Between Physic...
 
Cleve Gibbon - Design Principles to Deliver Your Own Customer Experience Plat...
Cleve Gibbon - Design Principles to Deliver Your Own Customer Experience Plat...Cleve Gibbon - Design Principles to Deliver Your Own Customer Experience Plat...
Cleve Gibbon - Design Principles to Deliver Your Own Customer Experience Plat...
 
Deb Lavoy - How Powerful Narratives Drive Great DX
Deb Lavoy - How Powerful Narratives Drive Great DXDeb Lavoy - How Powerful Narratives Drive Great DX
Deb Lavoy - How Powerful Narratives Drive Great DX
 
Fabio Matsui - Virtual Reality and Augmented Reality Applications for Immersi...
Fabio Matsui - Virtual Reality and Augmented Reality Applications for Immersi...Fabio Matsui - Virtual Reality and Augmented Reality Applications for Immersi...
Fabio Matsui - Virtual Reality and Augmented Reality Applications for Immersi...
 
Hilary Marsh - Building Your Content Ecosystem
Hilary Marsh - Building Your Content EcosystemHilary Marsh - Building Your Content Ecosystem
Hilary Marsh - Building Your Content Ecosystem
 
Brice Dunwoodie - DX Summit Welcome
Brice Dunwoodie - DX Summit WelcomeBrice Dunwoodie - DX Summit Welcome
Brice Dunwoodie - DX Summit Welcome
 
Gerry McGovern - Measuring the Customer Experience with Top Tasks
Gerry McGovern - Measuring the Customer Experience with Top TasksGerry McGovern - Measuring the Customer Experience with Top Tasks
Gerry McGovern - Measuring the Customer Experience with Top Tasks
 
Meghan Walsh - From the Trenches: The Value of Transforming Roles and Technology
Meghan Walsh - From the Trenches: The Value of Transforming Roles and TechnologyMeghan Walsh - From the Trenches: The Value of Transforming Roles and Technology
Meghan Walsh - From the Trenches: The Value of Transforming Roles and Technology
 
Arjan van Rooijen & Arjen van den Akker - The Headless CMS and Website Deliv...
Arjan van Rooijen &  Arjen van den Akker - The Headless CMS and Website Deliv...Arjan van Rooijen &  Arjen van den Akker - The Headless CMS and Website Deliv...
Arjan van Rooijen & Arjen van den Akker - The Headless CMS and Website Deliv...
 
Josh Aberant - Data-Driven Digital Growth
Josh Aberant - Data-Driven Digital GrowthJosh Aberant - Data-Driven Digital Growth
Josh Aberant - Data-Driven Digital Growth
 
Sheryl Kingstone - How to Create Insight-Driven Customer Experiences
Sheryl Kingstone - How to Create Insight-Driven Customer ExperiencesSheryl Kingstone - How to Create Insight-Driven Customer Experiences
Sheryl Kingstone - How to Create Insight-Driven Customer Experiences
 
Gerry McGovern - Measuring Customer Experience
Gerry McGovern - Measuring Customer ExperienceGerry McGovern - Measuring Customer Experience
Gerry McGovern - Measuring Customer Experience
 
Kristina Podnar - Delivering Digital Excellence with Global Compliance and In...
Kristina Podnar - Delivering Digital Excellence with Global Compliance and In...Kristina Podnar - Delivering Digital Excellence with Global Compliance and In...
Kristina Podnar - Delivering Digital Excellence with Global Compliance and In...
 
Vab Dwivedi - Real World E-Commerce and Customer Experience Optimization Prac...
Vab Dwivedi - Real World E-Commerce and Customer Experience Optimization Prac...Vab Dwivedi - Real World E-Commerce and Customer Experience Optimization Prac...
Vab Dwivedi - Real World E-Commerce and Customer Experience Optimization Prac...
 
Bruno Herrmann - Globalization Challenges to Deliver Omnichannel Digital Expe...
Bruno Herrmann - Globalization Challenges to Deliver Omnichannel Digital Expe...Bruno Herrmann - Globalization Challenges to Deliver Omnichannel Digital Expe...
Bruno Herrmann - Globalization Challenges to Deliver Omnichannel Digital Expe...
 
Jeff Litvak - The Microsoft.com Global Operating Model: A Home Page Case Study
Jeff Litvak - The Microsoft.com Global Operating Model: A Home Page Case StudyJeff Litvak - The Microsoft.com Global Operating Model: A Home Page Case Study
Jeff Litvak - The Microsoft.com Global Operating Model: A Home Page Case Study
 

Recently uploaded

WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di SampangWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampanginfoobataborsi24
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptxdeepushah1687
 
The Indian Ocean Tsunami of 2004 Remembering a Catastrophe.pptx
The Indian Ocean Tsunami of 2004 Remembering a Catastrophe.pptxThe Indian Ocean Tsunami of 2004 Remembering a Catastrophe.pptx
The Indian Ocean Tsunami of 2004 Remembering a Catastrophe.pptxelizabethella096
 
Building Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdfBuilding Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdfChristopher Ross
 
Social Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdfSocial Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdfReportGarden
 
Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.SejuTakayama
 
Content Segmentation for Organic Visibility
Content Segmentation for Organic VisibilityContent Segmentation for Organic Visibility
Content Segmentation for Organic VisibilityTony Robert
 
Admya Infotech is the Best Digital Marketing Company
Admya Infotech is the Best Digital Marketing CompanyAdmya Infotech is the Best Digital Marketing Company
Admya Infotech is the Best Digital Marketing CompanyAdmya Infotech Pvt. Ltd.
 
5 BENEFITS OF SOCIAL MEDIA MARKETING.pptx
5 BENEFITS OF SOCIAL MEDIA MARKETING.pptx5 BENEFITS OF SOCIAL MEDIA MARKETING.pptx
5 BENEFITS OF SOCIAL MEDIA MARKETING.pptxsnlnkd92
 
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdfTea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdfDIGGIT
 
Mastering Email Marketing - A Comprehensive Guide.pdf
Mastering Email Marketing - A Comprehensive Guide.pdfMastering Email Marketing - A Comprehensive Guide.pdf
Mastering Email Marketing - A Comprehensive Guide.pdfkassou kacem
 
How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024Jomer Gregorio
 
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLicença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLotter Pro Brasil
 
obat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyaobat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyainfoobataborsi24
 
Impacts Of Smart Watch & Wearable Technology On Daily Life
Impacts Of Smart Watch & Wearable Technology On Daily LifeImpacts Of Smart Watch & Wearable Technology On Daily Life
Impacts Of Smart Watch & Wearable Technology On Daily LifeFonacc Gadgets
 
Being a PMM with a multi-product portfolio - Product Marketing Summit
Being a PMM with a multi-product portfolio - Product Marketing SummitBeing a PMM with a multi-product portfolio - Product Marketing Summit
Being a PMM with a multi-product portfolio - Product Marketing SummitPieter Brinkman
 
Ultimate Guide to Personal Branding on LinkedIn.pdf
Ultimate Guide to Personal Branding on LinkedIn.pdfUltimate Guide to Personal Branding on LinkedIn.pdf
Ultimate Guide to Personal Branding on LinkedIn.pdfBryan Philips
 
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANG
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANGJUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANG
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANGramboxxx369
 
Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?NapierPR
 
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfRhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfDIGGIT
 

Recently uploaded (20)

WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di SampangWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx
 
The Indian Ocean Tsunami of 2004 Remembering a Catastrophe.pptx
The Indian Ocean Tsunami of 2004 Remembering a Catastrophe.pptxThe Indian Ocean Tsunami of 2004 Remembering a Catastrophe.pptx
The Indian Ocean Tsunami of 2004 Remembering a Catastrophe.pptx
 
Building Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdfBuilding Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdf
 
Social Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdfSocial Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdf
 
Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.
 
Content Segmentation for Organic Visibility
Content Segmentation for Organic VisibilityContent Segmentation for Organic Visibility
Content Segmentation for Organic Visibility
 
Admya Infotech is the Best Digital Marketing Company
Admya Infotech is the Best Digital Marketing CompanyAdmya Infotech is the Best Digital Marketing Company
Admya Infotech is the Best Digital Marketing Company
 
5 BENEFITS OF SOCIAL MEDIA MARKETING.pptx
5 BENEFITS OF SOCIAL MEDIA MARKETING.pptx5 BENEFITS OF SOCIAL MEDIA MARKETING.pptx
5 BENEFITS OF SOCIAL MEDIA MARKETING.pptx
 
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdfTea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
 
Mastering Email Marketing - A Comprehensive Guide.pdf
Mastering Email Marketing - A Comprehensive Guide.pdfMastering Email Marketing - A Comprehensive Guide.pdf
Mastering Email Marketing - A Comprehensive Guide.pdf
 
How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024
 
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLicença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
 
obat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyaobat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganya
 
Impacts Of Smart Watch & Wearable Technology On Daily Life
Impacts Of Smart Watch & Wearable Technology On Daily LifeImpacts Of Smart Watch & Wearable Technology On Daily Life
Impacts Of Smart Watch & Wearable Technology On Daily Life
 
Being a PMM with a multi-product portfolio - Product Marketing Summit
Being a PMM with a multi-product portfolio - Product Marketing SummitBeing a PMM with a multi-product portfolio - Product Marketing Summit
Being a PMM with a multi-product portfolio - Product Marketing Summit
 
Ultimate Guide to Personal Branding on LinkedIn.pdf
Ultimate Guide to Personal Branding on LinkedIn.pdfUltimate Guide to Personal Branding on LinkedIn.pdf
Ultimate Guide to Personal Branding on LinkedIn.pdf
 
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANG
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANGJUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANG
JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANG
 
Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?
 
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfRhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
 

Pierre Debois - Using Analytics for Sustainable Customer Experiences

  • 1. 1 Using Analytics for Sustainable Customer Experiences Pierre DeBois Chief Digital Marketing Strategists Zimana Analytics Services
  • 2. Hey There! • In Business since in 2009 • Services – Marketing Analysis, Website Development, Meteor.js • Instructor – Blue1647 Chicago • Contributor – CMS Wire
  • 3. Overview • Basic Challenges w/ Trends • Google Analytics vs. R Programming Basics • Relating Trend Analysis to Customer Experience
  • 4. Analytics 2017 We Know Analytics Is Essential... > By 2016, 70% of businesses will incorporate real time analytics to establish competitive advantage – Gartner (2013) > Adoptability Through Analytics Is Vital to Customer Experience
  • 5. Analytics 2017 …But “Essential” Has Complex Sources > Contextualizing Analytics Important to IoT (eMarketers) > Increase in analytics spending over next 3 years (Venture Beat)
  • 6. Segmentation >Channels >Device >Landing Pages >Social Media >Age Groups >Male/Female Demographics >Traffic Sources Consider Your Traffic Sources Available
  • 7. Trend Challenge > 30-60-90 day periods great for initial drilldown > Trend Changes Can Sometimes Be Hard To Discern > Conclusions Overlook
  • 8. About R > Open Source object-oriented programming > Object-oriented code for granular data > Wide range of libraries to support development needs > Interactive for fast exploration of models The Tool For A Granular Trend
  • 9. Why R + GA? > GA awesome for general trends, not so much for conclusions on granular data with statistical confidence > R code is scripted – reliably repeated and shared with analysts > GA User Interface Limits Dimension/Metric Views > Blend diverse datasets for models and visualization
  • 11. R Libraries >RGoogleAnalytics >ganalytics (requires lubridate and httr packages) >RGA >RSiteCatalyst >ggplot2 (author: Hadley Wickham)
  • 12. RGA > Obtain OAuth access in the Google Developer Console > Obtain Client ID and Client Secret key
  • 13. RGA > Google Query Explorer  Get Client ID key > Review syntax for desired dimensions and metrics
  • 14. RGA > Load a library – library(RGA) > Authorize from G.Dev. Console > Save retrieved data into a data frame variable
  • 15. RGA > Summary(“dataframename”) – max, min, mean, median, quartile > library(psych) – additional stats > describe(“dataframename”) – skew
  • 16. RGA > ggiraph – make ggplots interactive > googleVis – Google Charts API > dygraphs – HTML/JavaScript time series
  • 17. GA - R Ideas >Predictive Product Revenue >Predictive Bounce Rate based on Lead Time >How Did Device Traffic Changes Hourly / Weekly (Jeromy Anglim)
  • 18. Where To Now? >Affinity Reports >Alerts (Response in % vs Scale) >Bookmark Reports >Google Customer Journey
  • 19. Traffic Audit > Referral Traffic Exclusion > .htaccess file > Annotate Changes >Page load speed diagnostics (Pingdom, Charles/Fiddler)
  • 20. R Resources >MRAN (Microsoft) – research libraries >One R Tip A Day – rstatistic.net >R-bloggers – news / tutorials / expo >Data Science Central >Dartistics >StackOverflow – asking specific questions
  • 21. Summary >Consider Available Traffic Sources >Use R to tease a granular trend > Where To Now? - Consider additional reports to discover mediums that connect to customers >Let the data assist how you organize to connect to customers