The 2021 media kit for 'Projetopack em Revista' outlines the magazine's focus on the flexible packaging, tags & labels, and printing processes industries, providing technical information and strategic consultancy to its readers. It includes distribution statistics, audience demographics, publication specifications, and highlights from past editions. The magazine aims to be a credible source for industry professionals while presenting advertising opportunities to potential sponsors.

1. Media Kit 2021
ProjectPack in Magazine - ProjetoPack em Revista – Proyecto Pack en Revista
Is a technical publication produced by ProjetoPack & Associados - a company specialized in technical services connected to
professional development in graphic production. This document is in its MK_001rev1.21 version.
@ projetopack/marketing/mediakit/portugues.

2. “The mind that opens to a new idea never returns to its
original size.”
Albert Einstein

3. Our Vision
It is to extrapolate the magazine and
the relationship between the media
and the advertiser and, in fact, to
provide a solution to the sponsor, a
true strategic consultancy that can
bring positive results to the brand
and sales of our customers.

4. Our Proposal
ProjetoPack em Revista is
a technical magazine
specialized in the flexible
packaging market, tags &
labels market, and printing
processes, with more than
eight years of history - a
reference to professionals
and entrepreneurs in the
segment who are looking
for technical and
technological updating.

5. Technical Data

6. Who reads the
ProjetoPack em Revista?
Page
07
The Converters
Owners, Partners, Directors, and
Managers of the Brazilian flexible
packaging, tags & labels industry.
The Suppliers
The Suppliers of machines, accessories,
inks, solvents, flexographic printing plates,
cylinders, and all kinds of consumables of
the above chain.
The Buyers
Those who purchase different products,
such as consumables and tools from the
companies mentioned above.
The Professionals
Printers, Colorists, Extrusion, Rolling
Machine and Rewinder Operators,
Teachers, Consultants, etc.
01
02
03
The Service Providers
Professionals who provide various services
to the flexible packaging and printing chain
are also readers of the publication.
04
05
06
The Brand Owners
They are increasingly searching on the
pages of our magazine for good quality
technical information.

7. How is ProjetoPack em Revista
distributed in Brazil?
Page
08
North
0.45% of the total number of
copies distributed to
subscribers + regional
tradeshows
Midwest
3.5% of the total number of
copies distributed to subscribers
+ regional tradeshows
Southeast
77.5% of the total number of
copies distributed to
subscribers + regional
tradeshows & occasional events
Northeast
3.5% of the total number of
copies distributed to subscribers
+ regional tradeshows
South
15.5% of the total number of copies distributed
to subscribers + regional tradeshows

8. Who reads the ProjetoPack em Revista?
By market segment
64.1
242
3.1
2.85.8
Wide Web Converters
Label and Narrow Web Converters
Diverse Suppliers
Brand Owners
Others
Page
09

9. Who reads the ProjetoPack em Revista?
By position in the company
47.3
37.4
13.1
2.2
Partners, Owners, and Directors
Production and Purchasing Managers
Other Leadership
Page
10
Shop Floor

10. Some of our readers
Antilhas, Amcor, Baumgarten, Bemis, Brady,
CCRR, Cryovac, Converplast, Copobrás, Cia
Providência, EFD, Flexoprint, Finepack, Grif,
Inapel, J&J, Klabin, Lord Plastics, Nestlé,
Nobelpack, Orsa, Packing Group, Plaszom,
Ruplast, Sato, Schawk, SR Embalagens,
Sonoco/Graffo, Scholle IPN, Tetrapak, Valgroup,
Videplast, Unilever, Zaraplast etc.
From A to Z

11. Our Editorial
Line
“ProjetoPack em Revista is a purely technical
publication, covering themes at the tactical,
strategic and operational levels, in order to
meet the main demands of our readers.”
Aislan Baer, Editor
Page
12

12. Our Philosophy and Mission in regard to
ProjetoPack em Revista as a technical magazine
“To continuously assess the
needs and gaps of our industry,
to promote the exchange of
ideas and to attend national and
international events to produce a
high-quality editorial content.”
Deise Moraes
Account Manager
“To be a source of essential,
reliable, and high-level technical
information for professionals
and companies belonging to the
flexible packaging and tags &
labels markets, and printing
processes in general.”
Andrea Gomes
Customer Service Manager
Page
13

13. Specification (of the printed version)
• Periodicity: Bimonthly (6 editions per year)
• Size: 21 x 28 cm
• 60 printed pages: 4 x 4 cores
• Square Spine Finish
• Front and back cover: 150 gm with overall
UV coating
• Inside pages: 90gm coated paper
• Print run: 4,000 copies
Page
14

14. Specification (of the digital version)
Published bimonthly and concurrently with the printed version.
From Edition 76 (Nov/Dez 2019), flip page format is available on Google play and APP Store and sent regularly to
the members of an electronic mailing list, with over 20,000 registered professionals.
Page
15

15. What we published
in the year 2020
Ed. # 79 – Year XIV
The third edition explored
the possibilities in the
world of compostable
plastics. The printed
envelope itself could be
planted together with a
bookmark of seed paper.
We approach the trade-off of
using mono-material
packaging versus the possible
impact on the barrier
properties of products.
Ed. # 78 – Year XIV
We are committed to using the
magazine as a vehicle to
demystify plastic as an
"environmental villain" and to
explore everything that
concerns the choices, use,
disposal, and reuse in the
packaging segment.
Ed. # 77 – Year XIII
Page
16

16. What we published
in the year 2020
Ed. # 82 – Year XIV
All the problems in the world
begin and end with education.
The excess of plastic waste
and the way we dispose of it is
no different.
In this penultimate edition,
we address the dynamics of
the circular economy: is it
possible to fully meet it in the
flexible packaging sector?
Ed. # 81 – Year XIV
The epic clash between paper
and plastic was widely
discussed in this issue. Who is,
in fact, the most sustainable?
Or is the problem another one?
Ed. # 80 – Year XIV
Page
17

18. 2020 Events we attended
ProjetoPack em Revista
Due to the COVID-19 pandemic that started in
mid-March this year, all events in the sector were
canceled or postponed. Some have been virtualized
in the format of Webinars or Meet-ups. We
participated or covered the most relevant ones.
Page
19

19. Special Packaging
During 2020, all editions of the magazine were
distributed in a printed plastic wrap with varied
structures (compostable films, recyclable films, or films
produced with post-consumption resins), as a result of
the partnership of a group of suppliers focused not only
on advertising but also on presenting to the market the
quality of their solutions.
As a result, we were winners of the Great Packaging
Cases award in the "Sustainability" category.
Special Projects
Page
20

20. online offline
“The digital magazine
and the printed version are
complementary.
It is possible to create
campaigns that
explore both worlds
synergistically.”

21. Other
Distinctions

22. Why invest in
advertisements
in print media?
Mind share
Be remembered
and associated with
quality technical
content.
Positioning
Properly position
products and
services with your
customers.
Timing
The magazine is not
spam. The reader
chooses what, when,
and how they want to
read. Create empathy.
Sales
Good communication
associated with a high
credibility magazine
helps you sell more and
better.
Distraction
When reading a
printout, concentration
and focus are superior
to electronic media.

23. And why advertise with us?
The only 100% technical
publication in Brazil addressed to
the flexible packaging, tags &
labels, and printing processes
segments. It belongs to the most
recognized technical consultancy
related to these segments.
01
Credibility
Belonging to the private sector,
the magazine is free of political
objectives and is available to
anyone who wants to promote its
products, services or knowledge
to the printing and converting
industry.
02
Impartiality
Our electronic mailing list
exceeds 20,000 industry
professionals, who periodically
receive updates on social
networks, portals, magazines,
and other communication
channels we manage, about
our advertisers and supporters.
03
Page
24
Reach

24. Some more good reasons
Our audience is highly
selected and qualified and
uses the magazine as a
source of general consultation
in their daily lives. We value
your investment - we don't
send magazines to waiting
rooms, but to the decision-
makers within the companies.
04
Objectivity
We continuously invest in
updating our register of
professionals and companies
because the turnover of staff
in these segments is very
high. This ensures
assertiveness in sending print
and digital communications at
all times.
05
Update
The magazine circulates in
the main fairs and events of
the sector (national and
international ones) and is
always committed to bring to
these events, materials and
information regarding the
supporters of the magazine.
06
Circulation
Our team is committed to
helping each and every one
of the magazine partners
and supporters every day,
all year round.
Page
25
07
Engagement

25. The whole chain advertises with us.
Page
26
Printing presses, inks and solvents, substrates, double-sided adhesive
tapes, anilox rolls, and gravure cylinders, extruders, laminators,
rewinding machines, and measuring instruments manufacturers, as
well as, trade shops, commercial representations, consultancies, fairs,
associations and more.
The industry leaders are here. Be part of this team!
Alpha Clicheria ▪ Apex Group of Companies ▪ Alternativa Flexo ▪ Bobst
Group ▪ Cil-Tec ▪ Clicheria Blumenau ▪ Creative INX ▪ Comexi do Brasil ▪
Cyan Tintas ▪ Dupont ▪ Esterlam/KRG ▪ Fotograv ▪ Flexolínea ▪ Flexopress ▪
Flexopower ▪ Kodak ▪ Inovagraf ▪ Laserflex ▪ Perfil CG ▪ ProjetoPack
Consultoria ▪ Reinaflex ▪ Rotatek ▪ Siegwerk ▪ Steelknife ▪ Steelserv ▪ Tesa ▪
Uniplastic ▪ Viscoflex ▪ X-Rite ▪ Yellowpack ▪ Zanatto etc.

26. Investment

27. Most Common
Ad Sizes
We recommend: Full Odd Page 21 x 28 cm
Quick Glossary
Spread: spread
Fee: design agency commission
Deadline: delivery limit
Sol e sombra: right and left sides
PDF: ideal file format
Sangria: printing that extends to the
edge of a sheet or page after trimming
2-Page Spread Full
Page
1/2 Page
(horizontal)
Footer
1/3 Page
(vertical)
1/4 Page
(vertical)
1/8 Page
(horizontal)

28. Price List – International Editions
Page
29
Size and Position
Single
Edition
6 Editions
+ Infopack
weekly
+ Site
(annual fee)
Full Odd Page $ 1,000 $ 5,000
Revising the
strategy for
2021
Full Even Page $ 900 $ 4,500
Half Odd Page $ 500 $ 2,500 Price upon
Half Even Page $ 450 $ 2,250 Request
Center Spread $ 2,200 $ 11,000
1/4 Page $ 250 $ 1,250
Other Formats
Price upon
request
Price upon
request
Special Discounts 5% 10% 12% 15%

29. Special Projects
(20% off for campaign covering 1 year)
Bookmark
Single Campaign:
USD
Insert – 2 pages
Single Campaign:
USD
Insert – 4 pages
Single Campaign:
USD
Belly Band
Single Campaign:
USD
Gatefold Cover
Single Campaign:
USD
Tip On
Single Campaign:
USD
Page
30
Price upon request

30. Most Common
Ads Sizes
Skyscraper along the sidebars: 150 x 600 pixels [1]
Leaderboard: 900 x 90 pixels [2]
Pop-up: 500 x 400 pixels [3]
Front/back cover: size of the page [4]
Quick Glossary
Push: the message that goes up in the app
Splash: takes up the entire screen
Portrait: vertical direction [1]
Landscape: horizontal direction [2]
2
1
1
3
4 4
1
2

31. Price List – app (Brazil only)
Page
32
Size / Type Advantages Per Edition
+ Infopack
weekly
+ Site
(annual fee)
Push Message
Retention of up to 93%
higher
Price upon
request
Splash Landscape The highest visibility
Splash Portrait The highest visibility
Portrait Header Great for launches
Portrait Footer Great for notices
Leaderboard Great for launches
Rectangle Sidebar Good visual impact
Traditional Banner Immediate impact
Discounts 5% 10% 12% 15%

32. Infopack
Newsletter on LinkedIn
Page
33
Periodical
Newsletter
Every two weeks a newsletter
edition is shared with more
than 6,000 followers of the
segment in the Platform and
more than 500 subscribers.

33. Campaigns &
Tracking in SharpSpring
Page
34

34. Agenda for 2021: The vision of the brand owner
Page
35
Edition # 83 – Jan./Feb.: “Sustainability, in the brand owner's perception.”
Edition # 84 – Mar./Abr..: “Insights on the representativeness of the packaging in the cost of the product.”
Edition # 85 – Mai/June: “How does the brand owner choose a packaging solution?”
Edition # 86 – July/Aug.: “Do the converter and the brand owner attribute the same importance to printing?”
Edition # 87 – Sept./Oct.: “Where is the packaging most valued?”
Edition # 88 – Nov./Dec.: “Shelf appeal x cost: how much is the brand owner willing to pay?”
We will also talk about:
The Post-Pandemic Market.
Researches on the perception of packaging.
Industry 4.0 and printing.
Post Drupa and Interpack technological innovations.
Standards and standardization in the rotogravure and
flexography industry.
And much, much more!

35. Our contact details
Address
R. Borges de Figueiredo, 303
Sala 617 – Ed. Átrio Giorno
Mooca – São Paulo/SP
Come visit us!
Phone & E-mail
Phone: +55 11-3258-7134
Cell: +55 11 97112-2168
Email: revista@projetopack.com
Online
www.projetopack.com.br
facebook/projetopack
twitter/projetopack
Page
36

36. Thank you!