This document outlines the structure and rules for a brand recognition game involving multiple rounds. It begins with a warm-up round where participants try to identify 10 Microsoft logos. The group with the most correct answers starts round 1. Round 1 involves one team member receiving a paper with an example, transferring it down the line verbally, and the last person writing it on the board and running back. Words and examples are provided. Round 2 is a listening round involving filling in lyrics. Round 3 involves reading a passage about wine tasting and answering questions. Round 4 is a speaking round on marketing plans for a vodka brand facing a lower priced competitor. The document provides structure and content for a multi-round brand and

1. BRANDS

2.  Warm-up
 Round 1
 Round 2
 Round 3
 Round 4
 Final Round

3. WARM-UP

4. RULES
• 10 logos of Microsoft Corp
• Each brand will show within 3 seconds
• Guess the name of the brands as much as possible
• The group which has the most correct answers will
start the round 1 first

15. WARM-UP

16. WINDOWS

17. OFFICE

18. MICROSOFT

19. XBOX

20. SURFACE

21. ZUNE

22. SKYPE

23. VISUAL STUDIO

24. BING

25. ONENOTE

26. ROUND 1

27. • Each team will choose 5 people.
• The presenter will give 1 peice of PAPER for the first player. This paper
will have EXAMPLE containing NEW WORDS which are WRITTEN on the
slide.
• The First one will remember example and transfer for the next player ,to
the Last
• The LAST player will write up example on the board, then RUNS BACK TO
THE FIRST LOCATION to continue the SECOND tramisstion

28. Words Pronunciation Example
ENDORSEMENT /ɪnˈdɔːs.mənt/
Artists and athletes can earn a lot of from brands
and product endorsements.
BEACON /ˈbiː.kən/ A brand is a kind of beacon in the darkness
BRAINSTORM /ˈbreɪn.stɔːm/
Remember all ideas are welcomed -
so start brainstorming!
LIFECYCLE /laɪfˈsaɪ.kl̩/
By controlling price of the
product,the company can maximize salesat
every step of the product's lifecycle
NEWNESS /ˈnu·nəs/
To make your brand different, you have to look
for newness.
ROUND 1

29. WHAT BRANDS WOULD SUCCESSDED
THANK TO PRODUCT
ENDORSEMENT?

30. WHAT BRANDS WOULD SUCCESSDED
THANK TO PRODUCT
ENDORSEMENT?

31. WHAT BRANDS WOULD SUCCESSDED
THANK TO PRODUCT
ENDORSEMENT?

32. WHAT BRANDS WOULD SUCCESSDED
THANK TO PRODUCT
ENDORSEMENT?

33. WHAT BRANDS WOULD SUCCESSDED
THANK TO PRODUCT
ENDORSEMENT?

34. WHAT BRANDS WOULD SUCCESSDED
THANK TO PRODUCT
ENDORSEMENT?

35. WHAT BRANDS WOULD SUCCESSDED
THANK TO PRODUCT
ENDORSEMENT?

36. Words Pronunciation Example
CONTINENT /ˈkɒntɪnənt/
The company has production plants in every
continent except Australia
SHRINKING /ˈʃrɪŋkɪŋ/
As Heineken’s customers get poorer, Heineken
find its market shrinking
ESTABLISHED /ɪˈstæb.lɪʃt/
An established product is one that
well-known
TAKE-UP /ˈteɪk.ʌp/
We are calling for government action to
improve the take-up of state benefits
MOMENTUM /məˈmen.təm/
We continue to build momentum in our quest
to grow our businesses
ROUND 1

37. ROUND 2
--- LISTENING ---

38. LYRICS
We can share a love ………..….
Oh my ………..…… tell me when
To a joy ……………….. compare
Say its me that you ……..……..
Oh …………….… tell me when
divine
lover
beyond
adore
darling

40. LYRICS
Telling me just what a ……….. I've been
Looking for a …………… new start
Along with her she took my ………………
I wish that it would go and let me cry in ……..
fool
heart
vain
brand

42. What’s the difference between
a brand and a logo?
 Your logo is a graphical representation of your brand. It’s
the main visual ambassador of your brand, and the entire
basis of your visual brand image, or your corporate identity.
 A brand is really nothing more than a thought. The thing of
customer, industries, employees, partners, vendors,
contractors.

43. What’s the difference between deliberate
branding, and branding by default?
When you allow your brand to be determined by other
people’s opinions, that’s branding by default.
But when you project your future image so others can see
it, and feel it, and believe in it - that’s deliberate branding

44. ROUND 2
--- LISTENING ---

45. ROUND 3
---READING---

46. A wine to your taste?
There are very often strong opinions expressed about what makes a
good wine. At a simple level, a good wine is one that you enjoy
drinking. But why do you prefer one wine to another? Read what a
professional wine taster says on the subject.
What do wine tasters look for in a glass of wine? Balance is probably
the easiest answer. But balance of what with what? That is the tricky
thing.
First of all, to judge a wine there are three basic senses that have to
be employed: the sense of sight, the sense of smell, and the sense of
taste. Of these three, taste is by far the most complex, but sight and
smell are powerful. The wrong colour or the wrong smell enable a
wine to be discarded without taste even being involved.

47. A wine to your taste?
There are very often strong opinions expressed about what makes a
good wine. At a simple level, a good wine is one that you enjoy
drinking. But why do you prefer one wine to another? Read what a
professional wine taster says on the subject.
What do wine tasters look for in a glass of wine? Balance is probably
the easiest answer. But balance of what with what? That is the
trickything.
First of all, to judge a wine there are three basic senses that have to
be employed: the sense of sight, the sense of smell, and the sense of
taste. Of these three, taste is by far the most complex, but sight and
smell are powerful. The wrong colour or the wrong smell enable a
wine to be discardedwithout taste even being involved.

48. John's Keys to
Success
John is an incredibly accomplished and
successful businessman. As such, he is quite
popular as a mentor. He enjoys showing
young professionals the ropes. The first
thing he says is that his career has certainly
not always been smooth sailing. In fact, he
learned a number of lessons along the way.
"First and foremost," John said "don't
believe that success is ever mana from
heaven." He said that everyone he had met
had a similar rags to riches story, and that a
lot of hard work had gone into the success.
1. Franklin went from …….in his life. He
started with nothing and ended up a
very rich person.
2. My boss ……me……..at work because it
was my first week.

49. John's Keys to
Success
John is an incredibly accomplished and
successful businessman. As such, he is quite
popular as a mentor. He enjoys showing
young professionals the ropes. The first
thing he says is that his career has certainly
not always been smooth sailing. In fact, he
learned a number of lessons along the way.
"First and foremost," John said "don't
believe that success is ever mana from
heaven." He said that everyone he had met
had a similar rags to riches story, and that a
lot of hard work had gone into the success.
1. Franklin went from rags to riches in his
life. He started with nothing and ended
up a very rich person.
2. My boss show me the ropes at work
because it was my first week.

50. Sales of the world’s largest soft drink manufacturer, Coca Cola, have hit a
slump. Although the beverage giant has been industry leader for
generations, profit figures and sales forecasts announced yesterday were
lower than expected. Coke’s shares suddenly seem to have lost their fizz.
The future too doesn’t look so bubbly either, with demand expected to
decrease for its 400 products in many of the 200 countries in which Coke
operates. It seems the future is not carbonated.
1. Soft drink manufacturer
2. Slump
3. Lost their fizz
4. Bubbly
A. gone flat
B. carbonated
C. beverage maker
D. slide

51. Sales of the world’s largest soft drink manufacturer, Coca Cola, have hit a
slump. Although the beverage giant has been industry leader for
generations, profit figures and sales forecasts announced yesterday were
lower than expected. Coke’s shares suddenly seem to have lost their fizz.
The future too doesn’t look so bubbly either, with demand expected to
decrease for its 400 products in many of the 200 countries in which Coke
operates. It seems the future is not carbonated.
1. Soft drink manufacturer
2. Slump
3. Lost their fizz
4. Bubbly
C. beverage maker
D. slide
A. gone flat
B. carbonated

52. Apple has overtaken Google to become the most valuable
brand in the world. This is according to the analysts Brandz,
who (1)………. their annual Top 100 ranking of the world’s
most valuable brands. Apple’s brand is estimated to be
worth more than $153 billion. The tech company knocked
Google (2)………the number one position. Google had
occupied the top spot for the previous four years. Apple’s
new ranking consolidates its position as the top-valued
technology company on the stock market. Apple’s success
is due to the popularity of its pioneering and market-
leading products. It released its iPad in 2008 and the tablet
has become one of the most popular (3)……..on the planet.
1. A. compost
B. compile
C. compute
D. complain
2. A. off
B. over
C. through
D. above
3. A. widgets
B. gadgets
C. apps
D. add-ons

53. Apple has overtaken Google to become the most valuable
brand in the world. This is according to the analysts
Brandz, who (1)………. their annual Top 100 ranking of the
world’s most valuable brands. Apple’s brand is estimated
to be worth more than $153 billion. The tech company
knocked Google (2)………the number one position. Google
had occupied the top spot for the previous four years.
Apple’s new ranking consolidates its position as the top-
valued technology company on the stock market. Apple’s
success is due to the popularity of its pioneering and
market-leading products. It released its iPad in 2008 and
the tablet has become one of the most popular (3)……..on
the planet.
1. A. compost
B. compile
C. compute
D. complain
2. A. off
B. over
C. through
D. above
3. A. widgets
B. gadgets
C. apps
D. add-ons

54. McDonald’s is one of the most famous brands in the world. It of world’s hamburger
largest is chain the restaurants with 31,000 eateries. It operates in 119 countries,
serving 47 million customers a day. The company employs over 1.5 million people. The
business began in 1940 when brothers Richard and Maurice McDonald opened their
first restaurant. In 1948, they introduced the "Speedee Service System" which started
the modern fast-food phenomenon. The golden arches trademark was introduced in
1962. McDonald’s has rarely been out of the headlines for controversies over its
unhealthy menus and working conditions. The term "McJob" was added to Merriam-
Webster's Dictionary in 2003, meaning “paying job a low that requires little skill and
provides little opportunity for advancement”.

55. ROUND 4
---SPEAKING---

56. Vcop is a brand of Vodka “New Generation”
which was one of bestsellers on United
States’ market. Market share of this product
accounted for 27,25% of this state. After that,
a competitor of Vcop, Smith, produced
Vodka “Future” with the quality as good as
Vodka “New Generation” while the price was
$1,5 lower than “New Generation”
ROUND 4

57. HERE ARE 4 PLANS
• Plan 1: Discount $1,5 per product Vodka “NewGeneration”
• Plan 2: Stabilize the price to keep the market share but invest more in
advertising and promotion.
• Plan 3: Raise the price of Vodka “NewGeneration” by $1 but enclose
bundled goods
• Plan 4: Raise the price of Vodka “NewGeneration” by $1 . Then, they
produce a new product named “Desire” with the price as high as
“Future” and a product named “Belief” with the price lower “Future”

58. PLAN 1
• STRONG point: Attract more customers. While profit per
product goes down, the Total revenue can still stay the same
or maybe become a little higher
• WEAK point: When Vcop decide to discount, the loyal
customers might think that the quality also “discount” and
they can choose the product from Smith

59. PLAN 2
• STRONG point: Make the product more and more popular
through which promote consumption
• WEAK point: The cost of advertising will go up dramatically.
A part of your own customers will choose the product with
the same quality but lower price

60. PLAN 3
• STRONG point: Choose another segmentation to avoid
competition first. Raise the consumption in short-term
resulting from bundled goods
• WEAK point: Lose an amount of customers because of the
higher price, Market share maybe become lower

61. PLAN 4
• STRONG point: Attract more customers. Fulfill the needs of
different segmentations. Increase Revenue
• WEAK point: taking a risk because of producing too many
kinds of products at the same time.

62. ROUND 4
---WRITING---

63. FINAL
ROUND