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Submitted by:
Aditya sen
MBA 1 C
PRESTIGE
INSTITUTE OF MANAGEMENT GWALIOR
Submitted to :
Prof. R. k. paliwal
SEARCH ENGINES
• A web search engine is a software
system that is designed to search for
information on the World Wide Web.
• It uses the keywords to search for
documents that relate to these key
words and then puts the result in order
of relevance to the topic that was
searched for.
DIFFERENT SEARCH ENGINES
TYPES OF SEARCH ENGINE
Crawlers
These types of search engines use a "spider" or a "crawler" to search the
Internet. The crawler digs through individual web pages, pulls out keywords
and then adds the pages to the search engine's
database. Google and Yahoo are examples of crawler search engines.
The advantage of crawlers are:
They contain a huge amount of pages.
Ease of use.
Familiarity. Most people who search the Internet are familiar with Google.
The disadvantages to crawlers:
Sometimes, it's just too much information.
Directories
Directories are human powered search engines. A website is submitted to
the directory and must be approved for inclusion by editorial staff. Open
directory project and the Internet Public Library are examples of
directories.
Advantages:
Each page is reviewed for relevance and content before being
included. This means no more surprise porn sites.
Less results sometimes means finding what you need quicker.
Disadvantages:
Unfamiliar design and format.
Delay in creation of a website and it's inclusion in the director
Hybrids
Hybrids are a mix of crawlers and directories. Sometimes, you have a choice when
you search whether to search the Web or a directory. Other times, you may receive
both human powered results and crawler results for the same search. In this case,
the human results are usually listed first.
Meta
Meta search engines are ones that search several other search engines at once and
combines the results into one list. While you get more results with meta search
engines, the relevancy and quality of the results may sometimes suffer. Daniel
and Clustery are examples of meta search engines.
SEO stands for_______
A. Search engine operation
B. Search entry optimization
C. Search engine optimization
D. None of these
C. Search engine optimization
Search engine are used to ________.
A. Search Videos
B. Search Documents
C. Software system that is designed to search for
information on the World Wide Web
D. All of these
search engine optimization is the process of ________ of a website
or a web page in a search engine’s search result.
A. Generating cached files
B. Affecting the visibility
C. Getting meta tags
D. None of these
SEO is all about optimizing a website
for search engines.
A. False
B. True
SEO is to improve the volume and ________ to a website from
search engines.
A. Look and feel
B. None of these
C. Quality of traffic
D.advertisement

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Aditya sen computer ppt

  • 1. Submitted by: Aditya sen MBA 1 C PRESTIGE INSTITUTE OF MANAGEMENT GWALIOR Submitted to : Prof. R. k. paliwal
  • 2. SEARCH ENGINES • A web search engine is a software system that is designed to search for information on the World Wide Web. • It uses the keywords to search for documents that relate to these key words and then puts the result in order of relevance to the topic that was searched for.
  • 4. TYPES OF SEARCH ENGINE Crawlers These types of search engines use a "spider" or a "crawler" to search the Internet. The crawler digs through individual web pages, pulls out keywords and then adds the pages to the search engine's database. Google and Yahoo are examples of crawler search engines. The advantage of crawlers are: They contain a huge amount of pages. Ease of use. Familiarity. Most people who search the Internet are familiar with Google. The disadvantages to crawlers: Sometimes, it's just too much information.
  • 5. Directories Directories are human powered search engines. A website is submitted to the directory and must be approved for inclusion by editorial staff. Open directory project and the Internet Public Library are examples of directories. Advantages: Each page is reviewed for relevance and content before being included. This means no more surprise porn sites. Less results sometimes means finding what you need quicker. Disadvantages: Unfamiliar design and format. Delay in creation of a website and it's inclusion in the director
  • 6. Hybrids Hybrids are a mix of crawlers and directories. Sometimes, you have a choice when you search whether to search the Web or a directory. Other times, you may receive both human powered results and crawler results for the same search. In this case, the human results are usually listed first. Meta Meta search engines are ones that search several other search engines at once and combines the results into one list. While you get more results with meta search engines, the relevancy and quality of the results may sometimes suffer. Daniel and Clustery are examples of meta search engines.
  • 7.
  • 8.
  • 9. SEO stands for_______ A. Search engine operation B. Search entry optimization C. Search engine optimization D. None of these C. Search engine optimization
  • 10. Search engine are used to ________. A. Search Videos B. Search Documents C. Software system that is designed to search for information on the World Wide Web D. All of these
  • 11. search engine optimization is the process of ________ of a website or a web page in a search engine’s search result. A. Generating cached files B. Affecting the visibility C. Getting meta tags D. None of these
  • 12. SEO is all about optimizing a website for search engines. A. False B. True
  • 13. SEO is to improve the volume and ________ to a website from search engines. A. Look and feel B. None of these C. Quality of traffic D.advertisement