Digital agency 55 used Atlas to measure the effectiveness of a campaign by Ferrero, an Italian confectionery company, to promote Tic Tac candy in connection with the movie "Minions" in France. Atlas confirmed that over 80% of impressions reached adults aged 18-34, the primary target audience, and demographic media buys were more successful than contextual buys at reaching this group. Based on the success, 55 and Ferrero plan to use Atlas' cross-device measurement for future campaigns.
Bannerconnect sought a more cost-effective way to employ sophisticated targeting for an automotive client's campaign. They tested AppNexus Programmable Bidder (APB), which allowed customized bidding strategies. APB achieved a 76% lower cost per acquisition and 35% lower than alternatives, using fewer campaigns and less management time than alternatives.
Improve Digital and UK Publisher: holistic premium programmatic strategyIAB Europe
A publisher adopted Improve Digital's 360 platform to holistically optimize its programmatic campaigns. This allowed campaigns to automatically compete for the highest price per impression. After 6 months of using the platform, the publisher saw an 80% increase in revenue and a 52% increase in eCPM. The platform's advanced pricing controls and automatic optimization helped maximize profits and drive efficiency.
This case study highlights a campaign for Deutsche Telekom product, MagentaMobil Start. Working with MediaCom, they used the Adform full stack to create, deliver and analyse this extremely effective, cross-device campaign.
This document provides information about membership benefits for joining IAB Europe, the leading European-level industry association for the digital advertising ecosystem. The top benefits of membership include opportunities to promote companies as digital leaders, shape industry frameworks and standards, network with industry leaders across Europe, access regulatory guidance and research reports, and for tier 1 members, additional benefits like a bespoke focus activity and presence at their flagship annual conference. IAB Europe works on initiatives in areas like GDPR implementation, programmatic trading, brand advertising, research, education and training, and hosts various events.
FWCE Cracking the Programmatic Conundrum White PaperIAB Europe
This document outlines three strategic approaches being taken by premium video broadcasters and pay TV operators to incorporate programmatic trading:
1. Using programmatic advertising to grow local markets by lowering barriers for new advertisers and allowing targeted campaigns.
2. Automating inventory management processes to make more inventory available through private marketplaces, reducing risk for direct sales commitments.
3. Harnessing programmatic technology and data to boost the overall value of the upfront market by forecasting demand and pricing inventory dynamically closer to air dates.
The benefits of embracing strategic programmatic include broadening the advertiser base, making inventory usage more efficient, and optimizing revenue without undue risk. Programmatic should be adopted carefully considering
IAB Europe Virtual Programmatic Day H2 2018 SlidesIAB Europe
This document summarizes a virtual programmatic day event hosted by IAB Europe on November 14, 2018. It includes an agenda for sessions on the size and growth of programmatic advertising in Europe, attitudes toward programmatic advertising, transparency and trust in digital advertising, and the impact of GDPR on programmatic advertising. The first session provides data on the rapid growth of the European programmatic advertising market, which reached €12 billion in 2017. It notes that programmatic now accounts for over 60% of digital ad spend and is growing faster in mobile and video. The second session discusses surveys finding that advertisers, agencies and publishers prioritize supply chain transparency, control, and brand safety. The third session defines transparency and outlines efforts by
Digital agency 55 used Atlas to measure the effectiveness of a campaign by Ferrero, an Italian confectionery company, to promote Tic Tac candy in connection with the movie "Minions" in France. Atlas confirmed that over 80% of impressions reached adults aged 18-34, the primary target audience, and demographic media buys were more successful than contextual buys at reaching this group. Based on the success, 55 and Ferrero plan to use Atlas' cross-device measurement for future campaigns.
Bannerconnect sought a more cost-effective way to employ sophisticated targeting for an automotive client's campaign. They tested AppNexus Programmable Bidder (APB), which allowed customized bidding strategies. APB achieved a 76% lower cost per acquisition and 35% lower than alternatives, using fewer campaigns and less management time than alternatives.
Improve Digital and UK Publisher: holistic premium programmatic strategyIAB Europe
A publisher adopted Improve Digital's 360 platform to holistically optimize its programmatic campaigns. This allowed campaigns to automatically compete for the highest price per impression. After 6 months of using the platform, the publisher saw an 80% increase in revenue and a 52% increase in eCPM. The platform's advanced pricing controls and automatic optimization helped maximize profits and drive efficiency.
This case study highlights a campaign for Deutsche Telekom product, MagentaMobil Start. Working with MediaCom, they used the Adform full stack to create, deliver and analyse this extremely effective, cross-device campaign.
This document provides information about membership benefits for joining IAB Europe, the leading European-level industry association for the digital advertising ecosystem. The top benefits of membership include opportunities to promote companies as digital leaders, shape industry frameworks and standards, network with industry leaders across Europe, access regulatory guidance and research reports, and for tier 1 members, additional benefits like a bespoke focus activity and presence at their flagship annual conference. IAB Europe works on initiatives in areas like GDPR implementation, programmatic trading, brand advertising, research, education and training, and hosts various events.
FWCE Cracking the Programmatic Conundrum White PaperIAB Europe
This document outlines three strategic approaches being taken by premium video broadcasters and pay TV operators to incorporate programmatic trading:
1. Using programmatic advertising to grow local markets by lowering barriers for new advertisers and allowing targeted campaigns.
2. Automating inventory management processes to make more inventory available through private marketplaces, reducing risk for direct sales commitments.
3. Harnessing programmatic technology and data to boost the overall value of the upfront market by forecasting demand and pricing inventory dynamically closer to air dates.
The benefits of embracing strategic programmatic include broadening the advertiser base, making inventory usage more efficient, and optimizing revenue without undue risk. Programmatic should be adopted carefully considering
IAB Europe Virtual Programmatic Day H2 2018 SlidesIAB Europe
This document summarizes a virtual programmatic day event hosted by IAB Europe on November 14, 2018. It includes an agenda for sessions on the size and growth of programmatic advertising in Europe, attitudes toward programmatic advertising, transparency and trust in digital advertising, and the impact of GDPR on programmatic advertising. The first session provides data on the rapid growth of the European programmatic advertising market, which reached €12 billion in 2017. It notes that programmatic now accounts for over 60% of digital ad spend and is growing faster in mobile and video. The second session discusses surveys finding that advertisers, agencies and publishers prioritize supply chain transparency, control, and brand safety. The third session defines transparency and outlines efforts by
Digital ad spending in Spain grew 9.1% in 2017 to €1,708.1 million, with digital now accounting for 31% of total media spending. Search maintained the majority at 51% while display dropped to 35.6%. The top spending sectors were automotive, retail, and food/drink. Investment increased in multi-device campaigns while desktop and mobile-only campaigns declined. Programmatic buying has not significantly increased, reaching 21.2% for display and 15.2% for video. DOOH grew almost 60% and digital audio was 0.3% of total digital spending. Trends indicate minimum 10% growth, programmatic reaching 25%, and video/native formats increasing share.
Tomorrow TTH, a London marketing agency, needed a technology partner to help deliver large-scale, customized programmatic campaigns for clients. The agency's previous platform struggled with scale issues. Tomorrow TTH selected AppNexus' programmable platform for its flexibility and controls. Using AppNexus, Tomorrow TTH increased click-through rates by over 3x and decreased cost-per-acquisition by 30%, allowing the agency to satisfy clients' reach goals through transparent, brand-safe campaigns.
MiQ is a marketing intelligence company that used proprietary customer data and machine learning to help an airline client improve marketing performance. MiQ worked with the AppNexus Programmable Platform to implement a customized bidding strategy that bid higher prices for customers most likely to make high-value purchases. This allowed the client to focus on desirable customers and optimize bidding in real-time. The results were that MiQ delivered a 2.1x revenue increase for the airline client compared to a standard cost-per-acquisition approach.
Schibsted Norway, a leading Norwegian media company, partnered with AppNexus to consolidate its advertising onto a single platform to maximize programmatic yield. AppNexus provided an open platform to make Schibsted's inventory accessible to any buyer. This resulted in 70% year-over-year growth in Schibsted's programmatic revenue through increased spending from new buyers. Features like Open Dynamic Allocation also allowed programmatic demand to access more desirable inventory, providing an immediate 10% revenue uplift. The partnership helped Schibsted optimize its monetization strategy and freed up resources to focus on growth.
IAB Europe Webinar Deck: Research Awards Winners - Consumer Behaviour and Med...IAB Europe
This document summarizes a presentation on a virtual reality study conducted by Oath to analyze consumer behavior and brand recall in virtual reality environments. The study tested different ad placements in a virtual smart home and found that product placements generated the highest brand recall. It also found that an augmented reality ad for cheese in the virtual fridge led to a 22% increase in virtual cheese purchases. Additionally, brand recall for a TV ad decreased as other ad placements like banners and audio ads were added. The presentation demonstrates the potential for virtual reality to engage consumers and drive sales, as well as the ability to precisely measure consumer attention and behavior.
IAB Netherlands - Deloitte Programmatic Advertising 2018 ReportIAB Europe
The document summarizes a report by the IAB Netherlands on programmatic advertising in the country. It found that programmatic ad spending grew 11% in 2018 to 292 million euros and is forecast to increase 8% in 2019. It also saw increases in mobile programmatic spending, use of premium formats like video, and header bidding. Industry leaders commented that GDPR did not significantly impact growth and that programmatic is shifting to focus more on branding and audience targeting.
IAB Europe Webinar Deck: Digital Brand Advertising and MeasurementIAB Europe
The webinar discussed key topics in digital brand advertising and measurement. Cross-media measurement remains a priority, with a need for standardized metrics across channels. Brand safety and preventing ad fraud are also crucial for quality advertising environments. Viewability is an important metric for determining the quality of impressions. While brand awareness and purchase intent are top goals for digital campaigns, there is often a gap between those visions and realized outcomes like sales. The webinar panelists represented various industry roles and would discuss these topics further.
DOOH Presentation by OMD for DOOH and DA WebinarIAB Europe
The document discusses programmatic digital out-of-home (DOOH) advertising. It describes how OMD Turkey ran a targeted and automated campaign for HP using proximity marketing data and programmatic DOOH. The campaign ran niche creatives for travel enthusiasts and students in specific malls over Christmas using real-time audience data from mobile devices. This enabled efficient multi-channel targeting across DOOH and digital formats from a single programmatic buying platform. The campaign was successful, winning an IAB MIXX award in Turkey for HP Sprocket.
IAB Europe GIG: Working Paper on Controller - Processor Criteria (reupload)IAB Europe
This document provides guidance from IAB Europe on distinguishing between data controllers and data processors under the EU's General Data Protection Regulation (GDPR) for companies in the digital advertising industry. It outlines key terms and criteria to consider, such as who creates and uses user IDs, who determines how data is used, and whether data is segregated. Following the GDPR's definitions, data controllers determine the purposes and means of processing personal data, while data processors process data on behalf of controllers.
Interact 2018 - Advertising that works for everyoneIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Mark Howe, Managing Director Agencies Europe Middle East & Africa Google
Digital advertising has been helping businesses and brands grow for many years, yet the industry itself faced major growing pains over the past year. It is time for us to collectively set our ambitions higher — for consumers, advertisers, and content owners alike. In doing so, we’ll help ensure the internet remains the free, open, pluralistic place it is today and help businesses of all sizes grow. Join Google’s Mark Howe as he explores key areas of progress over the past year and outlines our vision and plans for the year ahead, as we work to build an advertising ecosystem that works for everyone.
Interact 2018 - Embracing an ever-changing future for digital advertisingIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Amelia Torode, Founder of The Fawnbrake Collective.
The importance of digital advertising to business growth will only increase – but that doesn’t make the future of digital advertising any more predictable. To thrive, businesses must embrace the continual disruption that is characteristic of the digital landscape. Brand strategist Amelia Torode examines the practical changes that they can make, in order to do so: not just executing digital transformation programmes, but building business strategies, workplace cultures and supplier relationships that are optimised for on-going change.
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a training by Wilfried Schobeiri, Chief Technology Officer, MediaMath and Matthias Matthiesen, Director Public Policy & Privacy IAB Europe
Following up on the plenary session from DAY 1 on IAB Europe’s GDPR Transparency & Consent Framework this training session presented by IAB Europe will offer the opportunity to ask any questions you may still have regarding the implementation of the Framework from the Global Vendor List to ensuring the best possible User Experience.
Interact 2018 - GDPR for digital publishers, digital agencies and advertisersIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a training by Matthias Matthiesen, Director Public Policy & Privacy and Chris Hartsuiker, Public Policy Officer, IAB Europe. Which provisions in the General Data Protection Regulation are the most relevant to digital publishers and advertisers? What is the guidance of the European Data Protection Board (former Article 29 Working party) on these topics? This training session, provided by IAB Europe will provide insight into applying the GDPR to the digital advertising supply chain.
Interact 2018 - DOOH growth and barriersIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Meindert van den Heuvel, Managing Director Interbest Outdoor Media
Overview of the DOOH developments in the Dutch market
Interact 2018 - Creativity & Interactivity: the perfect match to win user’s ...IAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Caroline Hugonenc, Global Vice President Research, Teads
The 10 rules to reinvent the ad experience on Mobile leveraging technology and data
Interact 2018 - Quo vadis Italy? The concentration of online time spent and t...IAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Fabrizio Angelini, CEO Sensemakers, comScore Italia
In a country still dominated by TV (with an average of 4 hours per user per day and more than 50% of media investment) online players are struggling to get consumers’ attention. While the shift to mobile is concentrating traffic on OTT, online video and entertainment players are showing great potential for growth. comScore will show the latest data and key trends in the Italian market, while Auditel will explain how it is building one of the most sophisticated cross-media measurement systems to foster market development.
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Anita Caras, Director Sales Insights EMEA OATH.
Ever wonder where brand love comes from? So did Oath. Oath has found out by looking at the many underlying drivers of brand love in our latest global consumer research study. We all know what love feels like, and we know getting your consumers to love your brand is more important today than ever before. But WHY does a consumer love a brand? What does that relationship look like?
IAB Europe Virtual Programmatic Day H1 2018 PresentationIAB Europe
This document outlines the agenda for a virtual programmatic day event hosted by IAB Europe. The agenda includes presentations and panels on header bidding and auction dynamics, the impact of GDPR on programmatic trading, and building transparency and trust in the digital advertising supply chain. There will also be an opportunity for audience questions. The event will provide information on the latest developments in programmatic advertising through white papers, speaker presentations, and panel discussions on key issues.
IAB Europe GIG: Working Paper on Data Subject RequestsIAB Europe
- The document provides guidance to companies on complying with data subject rights under the GDPR, such as the rights to access, rectify, erase, and port personal data.
- It outlines 5 steps companies should take: 1) determine if they are a controller, processor or joint controller; 2) consider if an exception applies when only pseudonymous data is collected; 3) establish a policy for handling requests; 4) provide a way for individuals to submit requests via email or website; 5) take 5 specific actions now to prepare.
- Key issues addressed include how to respond when only pseudonymous data is held, verifying identity of requestors, and determining responsibility between controllers and processors.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Digital ad spending in Spain grew 9.1% in 2017 to €1,708.1 million, with digital now accounting for 31% of total media spending. Search maintained the majority at 51% while display dropped to 35.6%. The top spending sectors were automotive, retail, and food/drink. Investment increased in multi-device campaigns while desktop and mobile-only campaigns declined. Programmatic buying has not significantly increased, reaching 21.2% for display and 15.2% for video. DOOH grew almost 60% and digital audio was 0.3% of total digital spending. Trends indicate minimum 10% growth, programmatic reaching 25%, and video/native formats increasing share.
Tomorrow TTH, a London marketing agency, needed a technology partner to help deliver large-scale, customized programmatic campaigns for clients. The agency's previous platform struggled with scale issues. Tomorrow TTH selected AppNexus' programmable platform for its flexibility and controls. Using AppNexus, Tomorrow TTH increased click-through rates by over 3x and decreased cost-per-acquisition by 30%, allowing the agency to satisfy clients' reach goals through transparent, brand-safe campaigns.
MiQ is a marketing intelligence company that used proprietary customer data and machine learning to help an airline client improve marketing performance. MiQ worked with the AppNexus Programmable Platform to implement a customized bidding strategy that bid higher prices for customers most likely to make high-value purchases. This allowed the client to focus on desirable customers and optimize bidding in real-time. The results were that MiQ delivered a 2.1x revenue increase for the airline client compared to a standard cost-per-acquisition approach.
Schibsted Norway, a leading Norwegian media company, partnered with AppNexus to consolidate its advertising onto a single platform to maximize programmatic yield. AppNexus provided an open platform to make Schibsted's inventory accessible to any buyer. This resulted in 70% year-over-year growth in Schibsted's programmatic revenue through increased spending from new buyers. Features like Open Dynamic Allocation also allowed programmatic demand to access more desirable inventory, providing an immediate 10% revenue uplift. The partnership helped Schibsted optimize its monetization strategy and freed up resources to focus on growth.
IAB Europe Webinar Deck: Research Awards Winners - Consumer Behaviour and Med...IAB Europe
This document summarizes a presentation on a virtual reality study conducted by Oath to analyze consumer behavior and brand recall in virtual reality environments. The study tested different ad placements in a virtual smart home and found that product placements generated the highest brand recall. It also found that an augmented reality ad for cheese in the virtual fridge led to a 22% increase in virtual cheese purchases. Additionally, brand recall for a TV ad decreased as other ad placements like banners and audio ads were added. The presentation demonstrates the potential for virtual reality to engage consumers and drive sales, as well as the ability to precisely measure consumer attention and behavior.
IAB Netherlands - Deloitte Programmatic Advertising 2018 ReportIAB Europe
The document summarizes a report by the IAB Netherlands on programmatic advertising in the country. It found that programmatic ad spending grew 11% in 2018 to 292 million euros and is forecast to increase 8% in 2019. It also saw increases in mobile programmatic spending, use of premium formats like video, and header bidding. Industry leaders commented that GDPR did not significantly impact growth and that programmatic is shifting to focus more on branding and audience targeting.
IAB Europe Webinar Deck: Digital Brand Advertising and MeasurementIAB Europe
The webinar discussed key topics in digital brand advertising and measurement. Cross-media measurement remains a priority, with a need for standardized metrics across channels. Brand safety and preventing ad fraud are also crucial for quality advertising environments. Viewability is an important metric for determining the quality of impressions. While brand awareness and purchase intent are top goals for digital campaigns, there is often a gap between those visions and realized outcomes like sales. The webinar panelists represented various industry roles and would discuss these topics further.
DOOH Presentation by OMD for DOOH and DA WebinarIAB Europe
The document discusses programmatic digital out-of-home (DOOH) advertising. It describes how OMD Turkey ran a targeted and automated campaign for HP using proximity marketing data and programmatic DOOH. The campaign ran niche creatives for travel enthusiasts and students in specific malls over Christmas using real-time audience data from mobile devices. This enabled efficient multi-channel targeting across DOOH and digital formats from a single programmatic buying platform. The campaign was successful, winning an IAB MIXX award in Turkey for HP Sprocket.
IAB Europe GIG: Working Paper on Controller - Processor Criteria (reupload)IAB Europe
This document provides guidance from IAB Europe on distinguishing between data controllers and data processors under the EU's General Data Protection Regulation (GDPR) for companies in the digital advertising industry. It outlines key terms and criteria to consider, such as who creates and uses user IDs, who determines how data is used, and whether data is segregated. Following the GDPR's definitions, data controllers determine the purposes and means of processing personal data, while data processors process data on behalf of controllers.
Interact 2018 - Advertising that works for everyoneIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Mark Howe, Managing Director Agencies Europe Middle East & Africa Google
Digital advertising has been helping businesses and brands grow for many years, yet the industry itself faced major growing pains over the past year. It is time for us to collectively set our ambitions higher — for consumers, advertisers, and content owners alike. In doing so, we’ll help ensure the internet remains the free, open, pluralistic place it is today and help businesses of all sizes grow. Join Google’s Mark Howe as he explores key areas of progress over the past year and outlines our vision and plans for the year ahead, as we work to build an advertising ecosystem that works for everyone.
Interact 2018 - Embracing an ever-changing future for digital advertisingIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Amelia Torode, Founder of The Fawnbrake Collective.
The importance of digital advertising to business growth will only increase – but that doesn’t make the future of digital advertising any more predictable. To thrive, businesses must embrace the continual disruption that is characteristic of the digital landscape. Brand strategist Amelia Torode examines the practical changes that they can make, in order to do so: not just executing digital transformation programmes, but building business strategies, workplace cultures and supplier relationships that are optimised for on-going change.
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a training by Wilfried Schobeiri, Chief Technology Officer, MediaMath and Matthias Matthiesen, Director Public Policy & Privacy IAB Europe
Following up on the plenary session from DAY 1 on IAB Europe’s GDPR Transparency & Consent Framework this training session presented by IAB Europe will offer the opportunity to ask any questions you may still have regarding the implementation of the Framework from the Global Vendor List to ensuring the best possible User Experience.
Interact 2018 - GDPR for digital publishers, digital agencies and advertisersIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a training by Matthias Matthiesen, Director Public Policy & Privacy and Chris Hartsuiker, Public Policy Officer, IAB Europe. Which provisions in the General Data Protection Regulation are the most relevant to digital publishers and advertisers? What is the guidance of the European Data Protection Board (former Article 29 Working party) on these topics? This training session, provided by IAB Europe will provide insight into applying the GDPR to the digital advertising supply chain.
Interact 2018 - DOOH growth and barriersIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Meindert van den Heuvel, Managing Director Interbest Outdoor Media
Overview of the DOOH developments in the Dutch market
Interact 2018 - Creativity & Interactivity: the perfect match to win user’s ...IAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Caroline Hugonenc, Global Vice President Research, Teads
The 10 rules to reinvent the ad experience on Mobile leveraging technology and data
Interact 2018 - Quo vadis Italy? The concentration of online time spent and t...IAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Fabrizio Angelini, CEO Sensemakers, comScore Italia
In a country still dominated by TV (with an average of 4 hours per user per day and more than 50% of media investment) online players are struggling to get consumers’ attention. While the shift to mobile is concentrating traffic on OTT, online video and entertainment players are showing great potential for growth. comScore will show the latest data and key trends in the Italian market, while Auditel will explain how it is building one of the most sophisticated cross-media measurement systems to foster market development.
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Anita Caras, Director Sales Insights EMEA OATH.
Ever wonder where brand love comes from? So did Oath. Oath has found out by looking at the many underlying drivers of brand love in our latest global consumer research study. We all know what love feels like, and we know getting your consumers to love your brand is more important today than ever before. But WHY does a consumer love a brand? What does that relationship look like?
IAB Europe Virtual Programmatic Day H1 2018 PresentationIAB Europe
This document outlines the agenda for a virtual programmatic day event hosted by IAB Europe. The agenda includes presentations and panels on header bidding and auction dynamics, the impact of GDPR on programmatic trading, and building transparency and trust in the digital advertising supply chain. There will also be an opportunity for audience questions. The event will provide information on the latest developments in programmatic advertising through white papers, speaker presentations, and panel discussions on key issues.
IAB Europe GIG: Working Paper on Data Subject RequestsIAB Europe
- The document provides guidance to companies on complying with data subject rights under the GDPR, such as the rights to access, rectify, erase, and port personal data.
- It outlines 5 steps companies should take: 1) determine if they are a controller, processor or joint controller; 2) consider if an exception applies when only pseudonymous data is collected; 3) establish a policy for handling requests; 4) provide a way for individuals to submit requests via email or website; 5) take 5 specific actions now to prepare.
- Key issues addressed include how to respond when only pseudonymous data is held, verifying identity of requestors, and determining responsibility between controllers and processors.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!