Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

•Download as PPT, PDF•

0 likes•779 views

Ade habla simple y claro el SEO no se trata de posicionarte primero para una serie de palabras clave. El SEO se tiene que tratar como una tecnica de orientación y comunicación de marca a un tipo de usuario "El internauta."

Technology Business

WTF IS
SEO ?

Ade Lewis
@Teapot_Ade
TEAPOT CREATIVE

BrightonSEO Friday 12th April 2013

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Search Engine Optimisation

Optimising a website so that it
ranks at the top of search engines

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

SEO ?

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

WTF IS SEO ?

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

SEO is HERE TO STA

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

BrightonSEO

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

RAY KURZWEIL

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Usability
Bran
D esign ding

On-page Factors Reputation

Social Me Sea rch Speed
dia Lo cal Site

Links
Trust PR
Content

TEAPOT CREATIVE

World
Ade Lewis - @Teapot_Ade

PEAC

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Back to EARTH !

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Usability Bran
Design ding

On-page Factors Reputation

earch
Local S Site S peed
Social Me
di a
Links
Trust
PR
Content

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

WHY
BOTHER ?

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Directory Links

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Article Links

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Shitty Links

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Shitty Content

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Shitty Content
Directory Links

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Shitty Content
Directory Links
Article Links

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Shitty Content
Directory Links
Article Links

TR E ACH
R OU
BLOGGE

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

SEO isn’t ...

Optimising a website so that it
ranks at the top of search engines

Ade Lewis - @Teapot_Ade TEAPOT CREATIVE

Maybe SEO is ...

Optimising a business so that it
deserves to rank at the top of
search engines

The document provides an overview of search engine optimization (SEO) topics including: - The evolution of SEO from 1999 to present, focusing on technical changes like the importance of anchor text, authority and link diversity, and algorithm updates like Panda and Penguin. - The key elements of SEO called "TLCs" - technical implementation, links, and content creation - and how to build an effective content strategy and social presence. - White hat SEO practices like creating valuable content and earning natural links versus black hat tactics like link buying and content spinning. - The importance of technical SEO best practices like site structure, redirects, and crawlability.

SEO 101: An Intro to Search Engine Optimization

UpTikMedia

The document is a presentation on SEO 101 by Brady Callahan from UpTik Media. It introduces Brady and defines SEO as increasing quality and quantity of visitor traffic from search engines. It discusses important on-page and off-page ranking factors as well as how search engines work by crawling pages, indexing them, and sorting them to understand user intent. It outlines how SEO has changed over time with new ranking factors like social media, personalization, and user experience. The presentation emphasizes that SEO is more than just keywords and helps boost personal brands and businesses through blogging and content marketing.

Website evaluation

Ann Vega

This document discusses the importance of evaluating websites and provides criteria for doing so. It recommends evaluating websites by considering the 5 W's: who wrote the site, what is the purpose of the site, when was it created and last updated, where does the information come from, and why is the information useful. Specific questions are provided under each W to help guide the evaluation process.

Google Penguin, Google Panda, and Google Algorithms 2013

Bill Hartzer

Google Algorithm Update: Pandas, Penguins, and Recovering from Penalties

Bill Hartzer

In the past few years, there have been several Google organic search algorithm updates. Manual actions, also referred to as manual penalties, from Google, can have a devastating effect on your site’s traffic and revenue. If your site has a manual action because of unnatural links to your website, filing a reconsideration request with Google isn’t just a matter of filling out a form: you must prove to them that you’ve removed the links, cleaned up your act, and disavowed the links you couldn’t get removed. In this meeting, Bill Hartzer, co-founder of DFWSEM, and Senior SEO Strategist at Globerunner SEO, will discuss the differences between Google Panda and Google Penguin. We’ll review each of these algorithm and figure out if your site has been penalized or not. Then, we’ll go through specific steps in order to recover traffic and rankings due to a Panda or Penguin algorithmic penalty. We’ll discuss the process of getting a Google manual penalty revoked, and even timelines for recovery of the lost traffic and sales. Takeaways: -- Understand the differences between Google Panda and Google Penguin algorithm updates. -- Tell whether or not your website has been hit by Google Panda or Google Penguin updates. -- Understand Google Manual Actions and what you need to do in order to get a manual action or penalty revoked by Google.

The 5Ws of Web Site Evaluation

jmika

This document provides guidance on evaluating websites using Kathy Schrock's "5Ws" method: Who, What, When, Where, Why. It explains how to use each "W" to analyze the authorship, purpose, date, sourcing of information, and usefulness of a website. Examples are given such as looking for author credentials, determining when a site was last updated, and checking for bibliographies or references. The overall method helps determine whether a website is reliable and appropriate for research needs.

The document discusses black swan events in search engine optimization and paid links. It notes that what is a surprise in one industry or for one observer may not be a surprise for others. It also discusses JC Penney's rapid fall in search engine results after a Google algorithm update, questioning if this was a black swan event or preventable. The document advocates identifying vulnerabilities to avoid unexpected black swan events and regulating paid links to maintain trust in search engine results.

Estudio34 Presents Paul Madden - BrightonSEO , How To Spot Sh*tty link

William Renedo

This document provides advice on how to identify and manage risky links to avoid penalties from Google. It discusses: 1. How Google's Penguin algorithm targets unnatural or low-quality links and has penalized many sites over time. 2. The types of links that carry more risk, such as sitewide links, links with suspicious anchor text, or links from sites with poor metrics. 3. Steps to audit existing links and identify risky ones, including looking at anchor text distribution, link metrics, and site activity, to determine which links to potentially remove or disavow. 4. Tips for recovering from penalties, such as thorough link cleanups, removal or disavowal of

Master class, How to get traction behind your blog posts ugo smith estudio34

William Renedo

BS and S&U w numbering key

Jeremy Kravetz

This document is a sources and uses of funds statement that is grouped into six sections related to a company's balance sheet: 1) Earnings, 2) Working Capital, 3) Long-Term Assets, 4) Long-Term Liabilities, 5) Equity, and 6) Cash Account. It shows the relationship between a company's assets, liabilities, and equity according to the fundamental accounting equation that total assets must equal total liabilities plus equity.

Translation Of The Meanings Of The Noble Qur’an In The Pashto ( Pushto) Langu...

The Choice

MG-4.2-2017

Eva María Muñoz Navarro

This project aims to develop electromobility solutions and business models for local production and distribution of electricity to support sustainable urban passenger mobility and freight distribution using electric vehicles. It will create an advanced platform to collect information from various sources to provide optimal routes, charging plans, and fleet allocation for electric vehicle managers. The solutions will be tested and validated in several EU pilot sites focusing on urban mobility and freight distribution using electric vehicles. Current consortium partners include an electric vehicle charging infrastructure manager, a city council, technology center, and electric vehicle association. Additional partner types sought are other EU cities, large electric vehicle fleet managers, and urban freight operators.

6 FBASD seminars

Jeremy Kravetz

The document outlines a seminar series on development and management strategies for owner-managed restaurant companies. The 6-part seminar series covers topics such as planning and launching a sustainable business, marketing systems to build income and brand equity, using social media marketing, building effective teams, financial planning, and financial management strategies for growth and value creation. Each 3-hour session provides strategies to help smaller, independent restaurant operators create profitable and durable companies, operate efficiently, attract customers, and manage growth over the long-term. The seminar series is intended for startups, small businesses, and those seeking funding or preparing for a major business event like a sale.

Marketing Concepts and Models

Jeremy Kravetz

Beyond Content Marketing

BuiiTime

UCFC

Jeremy Kravetz

The document outlines the universal business cash flow cycle which shows that assets are equal to debt plus equity on the balance sheet. It depicts the flow of cash from lenders and customers through sales, costs, expenses, net operating cash flow, debt service, taxes, and distributions to investors and reinvestment. Key steps in the cycle include equity and debt funding, acquiring assets, producing goods/services, sales income, paying suppliers, debt service, taxes, distributions to investors, and reinvestment for growth.

Ashfaq Ahmed PHP-Java Developer-updated

Ashfaq Ahmed

The document provides a summary of a PHP/Java/Magento senior developer's skills and experience. It outlines their career objective of developing high quality applications and serving businesses with commitment. It then details their extensive skills in technologies like Magento, PHP, Java, MySQL, and frameworks. The summary highlights over 12 years of experience developing eCommerce sites, web applications, and serving as a technical lead. It also includes a list of recent projects and responsibilities held at various roles.

Estudio34 Presents - Aleyda Solis en Brighton SEO 2013 International SEO

William Renedo

The document discusses questions to ask to determine if a website has potential for international SEO. It recommends checking international traffic sources in Google Analytics, search visibility and keyword opportunities in Google Webmaster Tools, and using tools like SEMrush or SearchMetrics to identify keyword opportunities in other languages and countries. Analyzing international traffic trends, search volume for relevant keywords in other locations, and ensuring the site is optimized for an international audience can help decide if expanding SEO internationally makes sense.

Young & Rubicam Article - Brand Energized Differentiation

Jeremy Kravetz

Most consumer brands are not creating value for consumers according to extensive research of 40,000 brands across 44 countries. Consumer attitudes toward brands have declined significantly in key measures like awareness, trust, and admiration. However, financial markets continue to attribute high value to brands, creating a mismatch. The article argues this mismatch poses problems for companies and could lead to a "brand bubble". Successful brands exhibit "energized differentiation" through excitement, dynamism and creativity. The article suggests three major problems contributing to declining brand perceptions: excess brand capacity, lack of brand creativity, and loss of consumer trust in brands.

eStudio34 presents London Search Love 2015 | Think Like a 50's Ad Exec, Execu...

William Renedo

The document discusses the evolution of SEO practices from 2011-2015, noting that quality article writing was initially effective but led to penalties by 2014 as blackhat tactics became prevalent. It then describes a shift towards more collaborative, quality content creation and different types of content to build big links and social shares. Specific results are listed, including over 370 linking domains, millions of views, and increased social visibility. The importance of listening to audiences and providing what they need is emphasized.

Sspc pa 2

Tonni Bruce

This document provides standards for measuring paint thickness using coating thickness gauges. It defines key terms like gage reading and spot measurement. It describes calibration procedures for Type 2 constant pressure probe gauges and the need to verify calibration at the start and end of each work shift. It also discusses specifying minimum and maximum thickness and allows for variation in individual spot measurements as long as the average thickness over a 10 square meter area meets the specified limits.

eStudio34 presents London Search Love 2015 | Google's Predictable Content Pre...

William Renedo

Getting your site to rank is obviusly important. But what about the rest of the search results? Google has a preference towards certain types of content that it would even entertain showing in a search result for your brand. In order to make te most of this, content marketing has to extend outside your fully controlled domains. The best places to extend into depend on the vertical you are in. Using this knowledge to look at ways to create sustainable content marketing campaigns that actually work for the client.

eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter ...

William Renedo

This document contains a series of slides from a presentation on paid social media advertising. The presentation discusses 10 hacks for improving engagement and lowering costs for paid social ads, including focusing on high engagement content, using precise targeting methods like keywords and interest segments, implementing remarketing strategies, and creating custom audiences. Specific platforms like Facebook and Twitter are discussed. The goal is to optimize ad quality scores and generate more qualified leads at lower costs.

그라비아 ,콤마Coating방법hansthefilmstar

유변학 과& Slot die 코팅 기술

Coating Tech Slot Dies

eStudio 34 InAppEvent - Billy Mobile User Acquisition and Monetization

William Renedo

Estudio34 InAppEvent - How to Reach Your App Promotion KPIs with Google

William Renedo

This document provides a summary of a presentation about growing mobile apps with Google services. It discusses trends showing continued growth in the mobile app market and challenges developers face in user acquisition and retention. Google's Universal App Campaigns and Firebase analytics platform are presented as solutions. UAC allows developers to reach users across Google properties with one campaign and optimize for high lifetime value users. Firebase provides analytics and integrates with other Google tools to help developers better understand users and improve their mobile apps.

Viewers also liked

Estudio34 Presents Will critchlow the future of linkbuilding in LinkLove2013

William Renedo

Estudio34 Presnets Panda to Blackswan

William Renedo

Estudio34 Presents Paul Madden - BrightonSEO , How To Spot Sh*tty link

William Renedo

Master class, How to get traction behind your blog posts ugo smith estudio34

William Renedo

BS and S&U w numbering key

Jeremy Kravetz

Translation Of The Meanings Of The Noble Qur’an In The Pashto ( Pushto) Langu...

The Choice

MG-4.2-2017

Eva María Muñoz Navarro

6 FBASD seminars

Jeremy Kravetz

Marketing Concepts and Models

Jeremy Kravetz

Beyond Content Marketing

BuiiTime

UCFC

Jeremy Kravetz

Ashfaq Ahmed PHP-Java Developer-updated

Ashfaq Ahmed

Estudio34 Presents - Aleyda Solis en Brighton SEO 2013 International SEO

William Renedo

Young & Rubicam Article - Brand Energized Differentiation

Jeremy Kravetz

eStudio34 presents London Search Love 2015 | Think Like a 50's Ad Exec, Execu...

William Renedo

Sspc pa 2

Tonni Bruce

eStudio34 presents London Search Love 2015 | Google's Predictable Content Pre...

William Renedo

eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter ...

William Renedo

그라비아 ,콤마Coating방법hansthefilmstar

유변학 과& Slot die 코팅 기술

Coating Tech Slot Dies

Viewers also liked (20)

Estudio34 Presents Will critchlow the future of linkbuilding in LinkLove2013

Estudio34 Presnets Panda to Blackswan

Estudio34 Presents Paul Madden - BrightonSEO , How To Spot Sh*tty link

Master class, How to get traction behind your blog posts ugo smith estudio34

BS and S&U w numbering key

Translation Of The Meanings Of The Noble Qur’an In The Pashto ( Pushto) Langu...

MG-4.2-2017

6 FBASD seminars

Marketing Concepts and Models

Beyond Content Marketing

UCFC

Ashfaq Ahmed PHP-Java Developer-updated

Estudio34 Presents - Aleyda Solis en Brighton SEO 2013 International SEO

Young & Rubicam Article - Brand Energized Differentiation

eStudio34 presents London Search Love 2015 | Think Like a 50's Ad Exec, Execu...

Sspc pa 2

eStudio34 presents London Search Love 2015 | Google's Predictable Content Pre...

eStudio34 presents London Search Love 2015 | The Top 10 Facebook and Twitter ...

그라비아 ,콤마Coating방법

유변학 과& Slot die 코팅 기술

More from William Renedo

eStudio 34 InAppEvent - Billy Mobile User Acquisition and Monetization

William Renedo

Estudio34 InAppEvent - How to Reach Your App Promotion KPIs with Google

William Renedo

eStudio34 Presents Masterclass de Growth hacking para tu ecommerce por Ugo Smith

William Renedo

El Growth Hacking se centra en alternativas de bajo costo e innovadoras con respecto a la comercialización tradicional. Permite dar prioridad al crecimiento y mezcla dos figuras básicas en el escenario actual: El Marketiniano con el desarrollador. ¿Qué descubrirás? Tácticas básicas de Onsite Maquetación de páginas de un ecommerce para buen UX e indexación La importancia de retroalimentar este canal con otros canales como email marketing La importancia de Google Shopping como canal suplementario Cómo conseguir mayor conversión y tráfico

eStudio34 presents: "Master Class. Anuncios en Redes Sociales (SMM)

William Renedo

Master Class sobre Anuncios en Redes Sociales en el eShow 2016 en Barcelona a cargo de Ugo Smith y William Renedo, de estudio34.com. En la presentación se analizan las principales plataformas que ofrecen las Redes Sociales para crear anuncios que permitan promocionar nuestros productos. Gracias a los consejos y trucos que se ofrecen en la presentación puedes conseguir crear anuncios en redes sociales que sean efectivos y conviertan a tus seguidores en futuros compradores de tus productos. Analizan la creación de anuncios en las siguientes Redes Sociales: Facebook, Instagram, YouTube, Pinterest, Twitter y LinkedIn. Incrementa el CTR de tus campañas de Facebook Ads con unos sencillos consejos, consigue encantar a tu audiencia de Instagram con anuncios increibles... Experimenta notables mejoras en tus campañas de anuncios en redes sociales gracias a los consejos de los expertos de estudio34.com.

eStudio34 presents London Search Love 2015 | Five emerging Trends in Online S...

William Renedo

eStudio34 presents London Search Love 2015 | Building a Social Video Stategy ...

William Renedo

The world of social video is becoming increasingly convoluted with Facebook and Twitter having launched native video platforms within the last 12 months, but how sould marketer's approach react to this? Should You Tube be the main platform brands focus on, or should the others now take precendence? Phil will explain how you can work our where to invest, what works and why, and then explain how SEOs and those from a digital background have an inherent advantage in taking ownership of social video stragegy

eStudio34 presents London Search Love 2015 Leveraging the Hidden Power of Ema...

William Renedo

eStudio34 presents London Search Love 2015 | Search Ranking Factors in 2015: ...

William Renedo

eStudio34 presents London Search Love 2015 | Topics Over Keywords: An SEO-Dri...

William Renedo

eStudio34 presents London Search Love 2015 Distance from Perfect: Knowing the...

William Renedo

eStudio34 presents London Search Love 2015 Aleyda Solis | Unlocking Growth Op...

William Renedo

Search analytics shouldn't only be focussed on tracking and informing about the success of you SEO strategies; it should measure everything that impacts your process to discover growth opportunities that will help you make decisions to refine, expand or completely switch your efforts strategically. Learn about the KPIs, the sources, tools, questions and frameworks to turn your search data into profitable actions.

eStudio34 presents London Search Love 2015 | Designing Creative Content: The ...

William Renedo

The feeling you get from finally coming up with a workable idea is one of lightness and relief. That is, until you realise that's just half the battle; the ardous journey of deciding on an execution still lies ahead. This is as much about what story you want to tell, as it is about visual design. Vicke's session will delve behing the scenes of actual case studies and projects, and take you through the journey of going from intangible ideas to polished products

eStudio34 presents Search Love London 2015 | Searching higher up the funnel b...

William Renedo

Consumer search behaviour is complex. You perform multiple searches on, multiple devices, devices over multiple days, where everything you see and experience influences your brand preference and purchase decisions. Traditional funnel analysis and marketing models do a poor job of managing this ecosystem. We need to rethink the way we talk about, measure and mange SEO if we want to win big, and we need to move fast; some of the world's biggest companies are already beating us to it.

eStudio34 presents SearchLove London 2015 | Using Paid Social and Adwords to ...

William Renedo

eStudio34 presents London Search Love 2015 21 must have PR Tools & Tricks by ...

William Renedo

eStudio34 presents SearchLove London 2015 | Unlocking the Missing Link to CRO...

William Renedo

eStudio34 presents London Search Love 2015 | Practical tips for the future o...

William Renedo

Google Shopping MasterClass eShowBCN2015 con Ugo Smith eStudio34

William Renedo

Estudio34 Presents How to Manage 1000 SEO Clients

William Renedo

Estudio34 Presents - Hannah Smith BrightonSEO 2013 - Go Big or go home

William Renedo

The document discusses embracing risk and investing in "big content" for SEO purposes. It describes the author's experience pitching clients on longer, more in-depth content cycles rather than shorter cycles with smaller pieces. This resulted in improved search rankings, increased organic traffic, higher conversions, and a happier client despite being riskier initially. The author advocates going "big" rather than playing it safe with small content if one wants to meaningfully compete and advance.

More from William Renedo (20)