This document discusses how music videos address and appeal to audiences through various strategies. It explains that the target audience depends on the genre and artist's fame. Some artists use unique costumes and styles to stand out and gain recognition, like Lady Gaga. The document also discusses how bands like Ok Go film memorable music videos in single continuous shots to appeal to broader audiences and potentially go viral. Finally, it covers how dance routines, animation, and special effects can engage audiences of different ages and sizes.