2. In what ways does your media product
use, develop or challenge forms and
conventions of real media products?
• Real media products = examples in the real
world, other music video of indie/folk
3. Use
• Showing Joss singing, playing guitar
• Narrative that is relatable to target audience
• Camera shots and edits
• TODOROV
• Clip of Passenger music video ‘Scare Away the Dark’
• https://www.youtube.com/watch?v=cWKTFuAFcOY
• Da Biebs: https://www.youtube.com/watch?v=LXUSaVw3Mvk
• Conforming to indie/folk genre
• Compare what I'm talking about
4. Editing
• Add screen shots comparing shots we’ve used
compared to other music video artists such as
in Passengers ‘Scare away the dark’ and Ed
Sheerans ‘Drunk Again’
6. Develop
• Taking ‘challenging’ one step further – anti-star theory
• Joss has acne and wears braces as well as casual style of clothing
and always with guitar, we didn’t try and hide blemishes in
photoshop/post-production
• Compare to Cyndie Crawford un-edited photo that was leaked
• She hasn’t complained about it because it’s REAL
• Keira Knightly also similar
• Also include Justin Bieber Calvin Klein criticism and how people
these days want to see the real version of people and not edited.
• Ed S: https://www.youtube.com/watch?v=FOjdXSrtUxA
• Small bup: https://www.youtube.com/watch?v=A_af256mnTE
7. Challenge
• Contrasting Richard Dyer ‘Star Theory’ by
showing Joss with braces and acne
• Justin Bieber – manufactures image – already a
superstar, contorts to Dyers ideas of unachievable
stardom
• Artists such as Ed Sheeran have come out to
challenge that – as has Joss (boy next door
attitude)
• Show images of Bieber then and now – Calvin
Klein
8. • Other ways we challenge the conventions of the genre
is through the narrative
• Firstly, it is uncommon to have the artist singing in the
music video
• Also, we have faster shots and they are not very
abstract
• Compare to Bon Iver and Sigur Ros
• Sig:
https://www.youtube.com/watch?v=4L_DQKCDgeM
• Bon:
https://www.youtube.com/watch?v=TWcyIpul8OE
9.
10.
11. To have on pages:
• Camera shots comparing Bieber – Passenger –
Joss – Sheeran with music videos
• Images of Joss – Bieber – Sheeran
• Bon Iver and Sigur Ros videos
• Joss Logan – Just Imagine album cover
• Photoshoot