Adclick is a Digital Marketing company. This presentation focus on the technology part, describing the solutions developed by Adclick IT, the technologies and tools used and the recent projects - SMARK.IO and EMAILBIDDING that we have been working on. We're hiring

1. RUI
CAMPOS
CTO

2. Adclick is a transcontinental company working for 7 years in Europe and for more than 2 years in South America.
Based in Portugal (Porto), is physically present in Spain (Madrid), France (Paris), and S. Paulo (Brazil)

4. ADCLICK GREW 3114% FROM 2008 TO 2012,
AND ACHIEVED THE BEST PORTUGUESE
POSITION ALL TIME.
The Technology Fast 500 program rate the 500 fastest growth technology
companies by region, based on percentage revenue growth over five
years.

5. Technology
• Digital
Marke:ng
business
is
highly
dependent
on
technology
• We
build
solu:ons
to
support
our
business
and
op:mize
our
opera:on
–
Performance
Digital
Marke2ng
• Our
solu:ons
are
mainly
Web
applica:ons
with:
• High
volumes
–
visits,
data
generated
• Concurrency
• Redundancy
• Scalability
• We
never
know
when
we’ll
have
a
peak.
We
have
a
good
example
with
“Polvo
Paul”
facebook
applicaEon
(2010)

6. Technology
-­‐
Solu:ons
• Lead
Management
applica:on
• Apply
rules
and
distribu:on
• Automa:cally
integrate
with
our
clients
through
Webservices
• Content
Management
System
(CMS)
• Runs
our
portals
–
hKp://e-­‐konomista.pt,
hKp://meuportalfinanceiro.com
• Highly
customizable
• Supports
our
“Smart
Publishing”
strategy
• Email
Marke:ng
plaTorm
• Self-­‐learning
algorithm
• Automates
and
sends
~2M
emails/day
• Less
emails
/
beKer
emails
• Predecessor
to
Emailbidding
(more
on
that
later)
• Landing
Page
Generator
• Template
based
• Fast
:me
to
market

7. Technology
-­‐
Solu:ons
• Repor:ng
• We
are
able
to
report
at
each
individual
visit
(click)
through
the
en:re
lifecycle
• Traffic
Source,
keyword,
lead
demography,
clients
distribu:on,
generated
sale
for
client?
• Real-­‐:me
business
informa:on
available
to
all
company

8. Some
Numbers
2+
Million
leads
/
Month
6+
Million
visits
/
Month
60+
Million
emails
/
Month
~70
Servers
(Linux)
~30
Load
Balancers
15
Database
Servers
(MYSQL)
–
3TB
of
data
200+
domains
(DNS)

9. Tools
LAMP
Stack
–
Linux
/
Apache
/
MySQL
/
PHP
PHP
Web
Framework
Most
watched
PHP
repository
on
Github
Version
control

10. Tools
DATABASES:
MySQL,
MongoDB,
Amazon
Redshii,
MonetDB
CACHES:
Memcache,
Redis,
Elas:cCache
INDEXING/SEARCH:
Sphinx
MAIL:
PowerMTA,
PosTix
MONITORING:
Nagios,
NewRelic,
StackDriver
DEVOPS:
Fabric,
LogEntries

11. SMARK.IO
SMARK.IO
–
Sales
and
Marke:ng
• Lead
management
solu:on
for
clients
• Call
Center
Management
• Workflows
• Email
/
SMS
/
Outbound
Call
• Landing
Pages
• User
Profiling

12.
Adwords™
for
Email
Marke2ng

14. Career
@
Adclick
• Informal
and
relaxed
environment
• Fast-­‐growing
sector
–
Digital
Marke:ng
• Work
in
challenging,
complex
and
rewarding
projects
• Work
with
latest
web
oriented
technologies
and
methodologies
at
the
Internet
scale
• Opportunity
to
learn
and
grow
• We
love
technology!

15. GET
IN
TOUCH:
it.jobs@adclick.pt