Adapting the walking dead [short version]
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Slides prepared for the Adventures in Textuality conference hosted at the University of Sunderland, April 3-4 2013
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Question 2- AS Media
The documentary represents several social groups:
- Males are portrayed as both antagonists who experimented on females causing widespread death, and as a distressed newscaster. This reinforces stereotypes of males being dominant and powerful.
- The female protagonist is both a weak and fragile sole survivor struggling with isolation, but also strong and independent in her ability to survive on her own. This breaks gender stereotypes of females needing male protection.
- The film portrays only white British citizens due to the filmmakers' limited access to actors of other ethnicities.
- Teenagers are the subjects of the film to make the storyline more relatable and engaging for the target teenage audience.
Question 4
The document discusses selecting Empire magazine as the best publication to review the media product "Dead Tone", a thriller film. Empire is a widely known British film magazine that reviews both mainstream and art films. It has a broad audience aged 15 and up and mainly focuses on action and thriller films, making it a good fit for Dead Tone. While its competitor Total Film targets men specifically, Empire's wide audience means more recognition for Dead Tone.
Question 4
The document discusses targeting the magazine "Empire" to review the media product "Dead Tone". Empire is a widely read British film magazine that reviews both mainstream and art films. While it focuses on action and thriller genres, its wide range of reviews means it does not have a specific target audience like its competitor "Total Film". For these reasons, Empire would be the best publication to review Dead Tone in order to appeal to a wide audience and maximize recognition for the film.
Attack the block Poster Analysis - VEL
The film poster is advertising the 2011 sci-fi comedy film "Attack the Block" directed by Joe Cornish. It depicts a teen gang in South London defending their neighborhood from an alien invasion. The poster shows the gang standing together in casual clothing holding weapons to suggest the action and violence of the film. Iconic London buildings are shown in the distance for setting. Streaks of light and swirling mist in the background hint at the alien invasion plot. The poster aims to appeal to teenagers while also broadening the audience by including a diverse cast and famous actor. It promotes the low-budget film using imagery that reinforces the gritty setting to attract viewers to public transit advertisements.
Attack the block
The document discusses two articles that analyze the 2011 film "Attack the Block" - one praises how the film humanizes a gang of teenage boys by having them battle actual aliens instead of continuing to portray them as violent criminals, while the other criticizes the film for glossing over an early mugging committed by the boys and not truly resolving issues of their violence. The document asks which article is more persuasive and why.
Pitch
The document provides an overview of a proposed film called "Blind Side" that takes place in rural England. It follows a sniper hunting his target, with a twist revealing the main character is not who he seems. The film aims to keep viewers wondering through its mysterious nature. It targets male audiences over 55 through artistic choices catering to this demographic.
Lights, Camera, Action: Human Life and Movies
Movies have evolved from their early beginnings to become a major part of society. Society influences the types of movies that are popular, as filmmakers create movies on themes that will attract wide audiences. For example, during times of war society demanded war movies, and after innovations like sound films and CGI, musicals and science fiction became popular. Movies also influence society by conveying life lessons and perspectives that shape viewers' morals and worldviews. They can be used for propaganda to educate populations or spread government ideals. The relationship between movies and society is reciprocal, as they continually impact one another over time.
Institution research
Comedy and horror/thriller genres are currently the most profitable, though horror saw a large increase in ticket sales in 2007 due to many zombie films being released. However, sales dropped drastically in 2008, likely due to fewer horror films and audience fatigue with the genre. The Hills Have Eyes-inspired opening sequence is similar in style to films distributed by companies like 20th Century Fox, Miramax, Paramount Pictures, and New Line Cinema, known for major horror contributions.
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Question 2- AS Media
The documentary represents several social groups:
- Males are portrayed as both antagonists who experimented on females causing widespread death, and as a distressed newscaster. This reinforces stereotypes of males being dominant and powerful.
- The female protagonist is both a weak and fragile sole survivor struggling with isolation, but also strong and independent in her ability to survive on her own. This breaks gender stereotypes of females needing male protection.
- The film portrays only white British citizens due to the filmmakers' limited access to actors of other ethnicities.
- Teenagers are the subjects of the film to make the storyline more relatable and engaging for the target teenage audience.
Question 4
The document discusses selecting Empire magazine as the best publication to review the media product "Dead Tone", a thriller film. Empire is a widely known British film magazine that reviews both mainstream and art films. It has a broad audience aged 15 and up and mainly focuses on action and thriller films, making it a good fit for Dead Tone. While its competitor Total Film targets men specifically, Empire's wide audience means more recognition for Dead Tone.
Question 4
The document discusses targeting the magazine "Empire" to review the media product "Dead Tone". Empire is a widely read British film magazine that reviews both mainstream and art films. While it focuses on action and thriller genres, its wide range of reviews means it does not have a specific target audience like its competitor "Total Film". For these reasons, Empire would be the best publication to review Dead Tone in order to appeal to a wide audience and maximize recognition for the film.
Attack the block Poster Analysis - VEL
The film poster is advertising the 2011 sci-fi comedy film "Attack the Block" directed by Joe Cornish. It depicts a teen gang in South London defending their neighborhood from an alien invasion. The poster shows the gang standing together in casual clothing holding weapons to suggest the action and violence of the film. Iconic London buildings are shown in the distance for setting. Streaks of light and swirling mist in the background hint at the alien invasion plot. The poster aims to appeal to teenagers while also broadening the audience by including a diverse cast and famous actor. It promotes the low-budget film using imagery that reinforces the gritty setting to attract viewers to public transit advertisements.
Attack the block
The document discusses two articles that analyze the 2011 film "Attack the Block" - one praises how the film humanizes a gang of teenage boys by having them battle actual aliens instead of continuing to portray them as violent criminals, while the other criticizes the film for glossing over an early mugging committed by the boys and not truly resolving issues of their violence. The document asks which article is more persuasive and why.
Pitch
The document provides an overview of a proposed film called "Blind Side" that takes place in rural England. It follows a sniper hunting his target, with a twist revealing the main character is not who he seems. The film aims to keep viewers wondering through its mysterious nature. It targets male audiences over 55 through artistic choices catering to this demographic.
Lights, Camera, Action: Human Life and Movies
Movies have evolved from their early beginnings to become a major part of society. Society influences the types of movies that are popular, as filmmakers create movies on themes that will attract wide audiences. For example, during times of war society demanded war movies, and after innovations like sound films and CGI, musicals and science fiction became popular. Movies also influence society by conveying life lessons and perspectives that shape viewers' morals and worldviews. They can be used for propaganda to educate populations or spread government ideals. The relationship between movies and society is reciprocal, as they continually impact one another over time.
Institution research
Comedy and horror/thriller genres are currently the most profitable, though horror saw a large increase in ticket sales in 2007 due to many zombie films being released. However, sales dropped drastically in 2008, likely due to fewer horror films and audience fatigue with the genre. The Hills Have Eyes-inspired opening sequence is similar in style to films distributed by companies like 20th Century Fox, Miramax, Paramount Pictures, and New Line Cinema, known for major horror contributions.
African Americans in Modern Media 2.0
The document discusses issues of representation and casting of African Americans in modern media such as films and magazines. It provides examples of roles that were originally written as black characters being cast as white actors. It also discusses the common stereotypical portrayals of black women and men in films. The document argues that even films focusing on black stories often reinforce stereotypes and fail to show the full diversity of black experiences. It concludes that portrayal of black people in media could be improved and that magazines should stop digitally lightening the skin of black celebrities.
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An assassin targets an individual without being seen or heard. They leave little messages to get the target's attention through friends and family. The target does not know about the assassin - their identity, motives, or how many there are. The film will have themes of revenge and death. Scenes will use low key lighting to create tension, with dark costumes and settings like rooms and weapons. Batman: The Dark Knight Rises and Law Abiding Citizen influenced the film for their titles, plots involving targets, and similar male-dominated audiences ages 15-34. The films will be produced similarly to The Dark Knight Rises and Law Abiding Citizen.
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Quentin Tarantino is an American film director, writer and producer born in 1963 in Tennessee. He was raised primarily in Los Angeles. One of his most famous films is 1994's Pulp Fiction, which had an all-star cast and non-linear storyline following three separate stories that intersect. The film explores themes of fate and morality. It was nominated for several Academy Awards including Best Picture. Tarantino's distinctive directing style involves nonlinear storytelling and the use of homage and pastiche.
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This film aims to attract a wide audience through its main actors, genre, historical setting, intriguing storyline, and high production values. It stars James Hartman and Zoe Jackson, who appeal to different demographics. As a thriller set during World War 2, it would interest those seeking to be scared or to learn about the past. The opening scene of a young girl alone in an air raid shelter adds an intriguing twist. Significant resources went into props, technology, and editing to create a polished final product. The film targets a diverse age range through relatable younger characters and actors, an educational historical setting, and production qualities that signal a high-quality film.
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Josh Dolarhyde, a criminal psychiatrist, and his partner Hunter James investigate a series of crimes committed by serial killer Matthew Blake. As they analyze each new crime scene, Hunter notices signs that Josh is becoming psychologically unstable. Josh believes catching the killer is the only way to prevent his own mental breakdown. A pattern emerges linking the crimes to Josh's past, causing further psychological turmoil. Will Josh find a way to regain his mental stability, or will he become as deranged as the killer he pursues?
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Using television network dramas as a subject of study, how do writers, producers and advertisers present minority characters? And what is the effect on viewers? Cites evidence from a variety of shows and Max Weisbuch' 2009 study, "The Subtle Transmission of Race Bias Via Televised Nonverbal Behavior."
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Matthew Vaughn directed the film adaptation of the comic Kick-Ass, which tells the story of a teenager who decides to become a real-life superhero. Vaughn had difficulty finding a studio to back the film due to its violent content. It was ultimately independently financed. The film was shot in locations around Toronto and London. It was released in 2010 to commercial success, grossing over $96 million worldwide, and spawning a sequel currently in production.
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The film "The Search" follows four different people who receive a text with the location of a dropped package. Each person is of a different age and social class and must race to find the package first. The teaser trailer will show each character receiving the text and then cut between quick clips of each one running, jumping, and dodging obstacles in their search. It will build tension with high action music throughout. At the end, a hand will be shown on the package before the title card appears, leaving the recipient unknown. The film aims to be a fast-paced British independent action film targeting teenagers and action fans with influences from the film "4321" in its portrayal of multiple characters.
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9 Film and Its Impact on SocietyI believe it’s through f.docx
9 Film and Its Impact
on Society
I believe it’s through film that our culture
and values are passed along.
Who’s the good guy, who’s the bad guy,
what’s right, what’s wrong.
—Peter Lalonde
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CHAPTER 9Section 9.1 Film: Beyond Entertainment
Chapter Objectives
After reading this chapter, students should:
• Be able to discuss how film can impact
society and how society may impact film
• Understand the influence of regulation and
censorship in Hollywood
• Be familiar with the Hollywood Production
Code of 1930 and its replacement by the
MPAA ratings system
• Understand some of the ways that films are
edited for television broadcast
• Be familiar with the Hollywood blacklist
and the extent of its impact
• Understand the impact of social media,
such as Facebook and Twitter, on film
today
9.1 Film: Beyond Entertainment
Since their inception, movies have provided inexpensive mass entertainment; cinema is an incredibly popular medium. As we have already seen, audiences spent more than $10 billion on movie tickets in 2009. People definitely enjoy going to the movies;
that much is obvious. It is clear that movies have had a profound impact on society. And
not only are audiences influenced by what they see at the movies; audiences influence
what is shown in theaters as well.
Whether it is in appearance, fashion, or behavior, films romanticize a certain lifestyle
that is eagerly imitated by audiences. Fashion magazines promise that we can “Get
Angelina’s Look” if we follow the tips inside. Celebrity gossip publications keep readers
up-to-date on the comings and goings of seemingly everyone who has appeared in a
movie. The Internet and social media are practically choked with chatter about film—
box-office results, reviews, gossip, and more. Beyond such obviously shallower aspects,
film can influence how we live, our morality, and our behavior. What is open to discus-
sion, however, is the direction of the influence—do films influence culture or do they
reflect it? Or is it both?
Howard Beale’s mad rant
in Network was given
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electoral campaign when
a gubernatorial candidate
uttered part of a line from
the film: “I’m as mad as hell
and I’m not going to take
this anymore.”
Courtesy Everett Collection
goo66081_09_c09_229-254.indd 230 1/5/11 1:15 PM
CHAPTER 9Section 9.1 Film: Beyond Entertainment
Yes, we go to the movies to be entertained; as Steven J. Ross says in Movies and American
Society, we go “to laugh, cry, boo, cheer, be scared, thrilled, or simply to be amused for a few
hours. But movies are something more than just an evening’s entertainment. They are also
historical documents that help us see—and perhaps more fully understand—the world in
which they were made” (Ross, 2002). Movies, in other words, have something to say, often
beyond their literal meaning. Even b.
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The document reviews and summarizes two films screened at the AFI Fest: Pulsar and Hamill. Pulsar is described as a boring Belgian love story about technological paranoia that fails to resolve any of its plotlines. Hamill tells the true story of deaf MMA fighter Matt Hamill and is praised for its unique perspective conveyed through creative use of subtitles and sound design, as well as Russell Harvard's performance in the title role.
Genre analysis[1]
This document discusses different ways to analyze films, including genre analysis and auteur theory. Genre analysis looks at how films follow codes and conventions of their genre. Auteur theory analyzes a director's unique style and how they may blend genres or break conventions. The document then provides examples analyzing the James Bond and action genre films Quantum of Solace and Leon using the seven key areas of auteur theory: codes/conventions, characters, setting, narrative, themes, iconography, and ideological message. It contrasts how these two action films either follow or break genre conventions.
Genre analysis & auteur theory finished
This document discusses different ways of analyzing films, including genre analysis and auteur theory. Genre analysis examines how films follow conventions of certain genres like action or thriller, while auteur theory focuses on films from the perspective of the director's artistic vision. It provides details on various elements used in genre analysis, such as codes, conventions, settings, characters, themes, and narratives. It also discusses the role of the director as an auteur and provides examples of both genre films and auteur films like Leon and films by Quentin Tarantino and Rian Johnson. In conclusion, it argues that both genre films and auteur films are important for the film industry.
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Med332 marketing albums in digital era
Radiohead released their album "In Rainbows" digitally in 2007 with an optional price, allowing fans to pay what they wanted, including nothing. This unconventional release strategy received significant media attention and cut through the noise in a way that a traditional marketing campaign could not. As music sales decline, artists must get creative with digital marketing to maximize exposure. Lorde has found success selling as many albums as Miley Cyrus without relying on hype or provocative antics, proving high-quality music can stand on its own.
Mac201 post-truth media and fake news
This document discusses issues around fake news, post-truth politics, and the changing media landscape. It explores how social media and online platforms have disrupted traditional journalism and allowed false or misleading information to spread more easily. Specifically, it examines how algorithms prioritize engaging content over facts, creating "filter bubbles" that influence users. This undermines the media's role in facilitating an informed public sphere.
Mac114 week 12 effecetive social media campaigns
This document discusses effective social media campaigns and provides tips for running successful campaigns. It notes that 4 in 5 businesses have dedicated social media teams and advertise on social media. Some effective campaigns highlighted include those by Emirates Airlines, Casey Neistat for Comedy Central, Tasty recipes, and Donald Trump's #MAGA campaign. It provides 5 rules for social media campaigns, such as establishing clear goals and choosing the right platforms. Measurement tools for social mentions are also listed. The document closes by discussing potential futures of social media, including platforms controlling content distribution and the risk of fake news spreading.
Mac114 week 11 fomo the fear of missing out
1. The document discusses the concept of "FOMO" or "fear of missing out" and its relationship to social media usage and psychological well-being.
2. A study found that FOMO correlates with general discontent and disproportionately affects young people, especially males.
3. The document proposes ways to harness FOMO for marketing purposes, such as through exclusivity, word-of-mouth promotions, flash sales, random acts of kindness, and live streaming events.
Mac201 essay advice 2016 7
The document provides advice for students completing an assessment essay for a media studies module. It recommends that students spend approximately 136 hours on research-related activities like reading, watching media examples, and independent research by the end of week 8, leaving enough time to write and edit the essay. The assessment task requires students to analyze 1-2 key concepts from the module by applying them to a specific media format as an example. Some key concepts discussed include news values, ideology, and the public sphere. Students are advised to start planning their essay early and use sample essays as a guide for the expected level of analysis and demonstration of understanding.
Mac114 social video & personality branding
The document discusses personal branding and the rise of social media personalities. It notes that the most popular YouTube channels are dominated by comedic and entertainment content from individual creators who have built large followings. These YouTubers have established personal brands and achieved a form of celebrity status through cultivating their image and personality online. However, their fame relies on continual endorsement from subscribers who help shape their persona through comments and feedback. While social media lowers barriers to fame, it also makes YouTube celebrities' status precarious since it depends on maintaining community support.
Mac114 The business of blogging and blogging for business
This document discusses the business of blogging. It notes that while many blogs started as amateur online diaries, blogging has evolved into a new form of editorial content with loyal readerships. The document provides advice for monetizing a blog, including self-hosting to maintain control, creating useful content to attract an audience, networking to spread your expertise, developing your brand, and exploring multiple income streams such as ebooks, speaking, or selling merchandise related to your niche topic. It emphasizes allowing monetization to happen organically based on your audience's interests.
The death of blogging
The document discusses the decline of blogs over time. It notes that the number of blogs peaked around 2005-2009 and then declined by 41% between 2006-2008. It argues that the rise of social media platforms like Twitter, Facebook, and Instagram have made blogs less popular as people now share information in real-time streams rather than dedicated blog pages. However, some argue that blogs have not disappeared but evolved into a more mature part of the publishing ecosystem, with casual bloggers leaving and more committed writers staying.
Mac114 week 2 lecture social media and journalism
This document discusses the changing role of journalists and news organizations in the digital age. It explores how social media platforms like Twitter have become important tools for reporting and disseminating news. Journalists now have to balance speed and accuracy when using platforms like Twitter to engage with audiences and break stories. The rise of social media also means that audiences expect more immediacy and personality from journalists online.
Mac201 2016 7 week 1 lecture1 introtomodule sem2
This document provides an overview of the Media Studies 1 module. It introduces the module leader and their contact details. It then outlines the weekly topics that will be covered in the module's lectures and seminars over 12 weeks. These include discussions of news values, regulation of the media, debates around public opinion, and representations in factual media. It also provides details on the two assessments for the module - a timed online test worth 40% and a longer critical analysis assignment worth 60%.
Mac114 week 1 lecture intro to module
This document provides information about the MAC114 - Introduction to social media module. It outlines:
- The module contact and learning outcomes which include skills and knowledge in social media.
- The teaching and learning structure which consists of lectures, workshops, and self-directed study totaling 192 hours.
- The module timetable, format, and running order which includes weekly lectures and workshops on social media topics.
- The assessment requirements which are a blog, critical evaluation, and essay.
Med332 Digital disruption in the music industry
Digital technology disrupted the music industry in three main ways:
1. The introduction of digital formats like the CD and file sharing services like Napster made music easier to copy and share, reducing sales of physical formats and enabling rampant piracy.
2. As streaming services like Spotify grew, they shifted listening habits away from paid music downloads towards ad-supported or subscription streaming models, reducing revenues for labels and artists.
3. Younger audiences became less willing to pay for individual songs or albums as there were many free alternatives, devaluing music and making it harder for artists to earn a living from their work alone.
Mac201 2016 7 week 1 lecture1 introtomodule sem1
This document provides an overview of a media studies module. It outlines the module leader's contact details and office hours. It also describes the weekly schedule and content, which covers topics like news values, regulation, online news, documentaries, and reality television. Assessments include an online time-constrained test worth 40% and an assignment analyzing factual media texts. Recommended readings and resources are also listed.
Med312 Journalistic sources in the networked era: protecting and framing
1. The document discusses principles of protecting confidential sources for journalists, including that sources must never be identified while alive.
2. Courts are very reluctant to require disclosure of sources, only doing so in exceptional cases where public or individual interests are at stake.
3. Views of whistleblowers have shifted over time in some media, from mostly positive coverage to some recent backlash against them in some outlets.
Mac201 television constructing the public
This document discusses the role of media in shaping public opinion and functioning as a public sphere. It examines debates around the responsibilities of broadcasters to stakeholders versus audiences. The ideal role of news media is seen as disseminating accurate, politically relevant information to contribute to an informed civic society. However, contemporary media are argued to have become "re-feudalized" due to ownership, advertising, and spin. The document analyzes BBC and ITV news coverage of public opinion and finds they construct audiences as apathetic. It also discusses whether shows like Question Time truly represent public spheres or serve ratings.
Med332 women and pop
Women have faced marginalization and invisibility in histories of popular music. They have often been viewed primarily as singers and restricted from instrumental roles. To achieve success, women sometimes had to masquerade as masculine or temporarily assume expert positions normally held by men. Girl groups in particular were seen as transitory and meant to keep femininity in a subordinate role rather than allow women to achieve long-term fame or fortune. However, some artists have challenged gender stereotypes and pushed back against the notion that women cannot have their own musical ideas or be true collaborators.
Med332 glamorous indie rock and roll
This document discusses definitions of "indie" music and culture. It explores how indie has been defined as a type of musical production affiliated with small independent record labels that utilize independent distribution methods. The document also outlines how indie labels pioneered a DIY approach to production and distribution in the late 1970s and 1980s in the UK, forming cooperative networks like The Cartel to promote artistic freedom and counter commercial interests.
Med211 gamergate: actually, its about ethics in games journalism
This document discusses the Gamergate controversy and participatory culture in gaming. It summarizes key aspects of Gamergate including criticism of Anita Sarkeesian and Zoe Quinn, the role of Eron Gjoni's blog post and criticisms of journalists like Nathan Grayson. It also references the #notyourshield hashtag and Tim Shafer's comments about Gamergate at the 2015 Game Developer's Choice Awards.
Mac201 arab spring
Networked journalism and the Arab Spring
1) Networked journalism refers to professionals and amateurs collaborating across traditional boundaries and platforms to report on events. It recognizes journalism as a process rather than just a product.
2) During the 2009 Iranian election protests, social media like Twitter played a key role in sharing information and organizing demonstrations when mainstream media faced censorship. However, social media also spread misinformation and exposed users to government monitoring.
3) The 2010-2011 Arab Spring uprisings saw social media and networked journalism help coordinate and spread information about protests in Tunisia and Egypt that ultimately led to the ousting of authoritarian leaders, despite some governments attempting to shut down internet access. While social media contributed to
Mac201 big data
The document discusses the rise of big data and its applications and limitations. It notes that while big data allows unprecedented tracking of digital behaviors, incorrect assumptions can lead to big errors. Proper theory and statistical modeling are still important to make sense of large datasets and signals amidst noise. Overall, big data offers new insights but also risks if not approached carefully.
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Adapting the walking dead [short version]
- 1. @rob_jewitt
- 4. Context ! ‘The issue of primacy’ ! Lefèvre, 2007: 2 ! ‘Elegiac discourse of loss’ ! Stam, 2005: 3
- 5. Adaptation is the norm ! There are precious few stories around that have not been ‘lovingly ripped off’ from others. In the workings of the human imagination, adaptation is the norm, not the exception ! Hutcheon, 2006: 177
- 7. 1. Discourse of fidelity in official paratexts 2. Comparison between comic and TV series
- 10. ‘First, we knew we had something that had not been done before. There is a lot of pressure in that, but there is also great opportunity. We knew we had a great team, and we had total confidence in the quality of the comics as source material. If we didn't have the comics as a road map, it would have been a much harder decision’ - Joel Stillerman, AMC’s senior vice president of original programming, production and digital content
- 11. ‘We also had a healthy interest in the genre, well- executed, in series form … Notwithstanding the long history of zombies as a popular film genre, a zombie series was something we had never seen on television before. That uniqueness always interests us.’ - Charlie Collier, AMC’s president
- 12. ‘The graphic novels are kind of like a rather exotic storyboard … Some of the more iconic images we did reproduce pretty accurately’ - David Tattersall, director of photography, Ep1
- 14. ‘We’re very fortunate to have a visual narrative to draw upon in designing The Walking Dead … You are able to see the entire arc of the show … we found ourselves inspired to use some key images. First and foremost is Rick’s approach to the skyline of Atlanta. That was such an iconic panel from the comic book that it had a great influence over my work’ - Greg Melton, production designer
- 15. Cleary visible organs/origins? 28 Days Later Night of the Living Dead
- 16. Cleary visible organs/origins? Dawn of the Dead Shaun of the Dead
- 17. Cleary visible organs/origins? I Am Legend
- 18. Episode 1 – Days Gone Bye
- 28. Episode 6 – TS-19
- 32. Press kit
- 33. @rob_jewitt