The document discusses five advertising techniques: 1) Avante Garde, which was used in an iPhone 5s ad highlighting its fingerprint scanning abilities. 2) Fact and Figures, exemplified by a Pepsodent Sensitive Expert ad claiming its product fixes tooth sensitivity in 30 seconds. 3) Weasel Words, where a Snickers ad suggests it will make you full without guaranteeing it. 4) Magic Ingredients, seen in an ad for Luwak White Coffee made from beans eaten and defecated by animals. 5) Patriotism, in which a Tolak Angin ad promotes the Indonesian-made product's presence in European countries and Indonesian pride in the brand.