Codelattice provides adengineering services that utilize scientific, economic, and practical knowledge to design effective advertisements targeted at specific audiences. Their approach includes thorough analysis, A/B testing, and remarketing strategies to optimize ad spend and improve campaign effectiveness. As a global digital agency, Codelattice offers a range of digital marketing solutions to help enterprises grow in the evolving digital landscape.

1. www.codelattice.com | info@codelattice.com
Accelerate your Business
with AdEngineering™

2. 2
AdEngineering™
©2014 Codelattice - All rights reserved.
Passing on and copying of this document, use and communication of its contents not permitted without written authorization.
Engineering Ads by applying scientific, economic, social and practical knowledge to design, build, maintain
and improve ads that is appealing to the target group is AdEngineering.
How Scientific?
How Economic?
Identifying your target group and their interests and enticing
them based on the same.
Analyse search traffic related to a business and conduct
search engine marketing.
Launching campaigns, coupons or contests based on target
parameters like geography, lifestyle, income group, personal
and professional preferences.
Heatmap analysis helps to identify the popular & most valu-
able click traffic, to have improvements in campaigns to
increase sales.
A/B testing is an effective and objective tool to decide on the
most appealing landing page and ads.
Campaign solution to fit every wallet - Launching campaigns
based on your budget.
The interest thus evoked can both translate into immediate
sales and create potential customers.
Ultimate control on the ad spends by assuring optimum
spend to result ratio.
It is possible to get a detailed analysis or measurement of
ROI.

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AdEngineering™
©2014 Codelattice - All rights reserved.
Passing on and copying of this document, use and communication of its contents not permitted without written authorization.
How Social?
Sustained ad creative that is appealing to the target group.
The responses elicited can be made to persuade a visitor to
interact with the advertisements, fill out forms or use any
features of the transactional landing page.
Appealing and highly interractive landing pages to get the
user to participate.
Remarketing to users who previously visited any of your
online assets like website, social media profiles etc.
How Practical?
Ads based on your business goals & target group.
Using most comprehensive managed services framework for
campaign management.
Knowing the number of people who see your ad or who click
on your ad.
Identifying the most valuable click that brings high revenue
and also the weak points of the strategy.
Doing a SWOT analysis of the campaign and restrategize
accordingly.

4. 4
AdEngineering™
©2014 Codelattice - All rights reserved.
Passing on and copying of this document, use and communication of its contents not permitted without written authorization.
AdEngineering™ is a process which involves analysis, implementation and evaluation processes repeated
in a cycle to identify the stronghold strategy and strengthen it.
Codelattice does not blindly follow the set processes. We do a thorough research on your brand, competi-
tors, market and customers. Based on this meticulous research, our experts prepare the framework to
employ the right mix of ads at the right time in the right place to get your target to buy from you. We
engineer your Ads.
Why Codelattice?

5. Codelattice is a global digital agency with
200+resources, 20+ alliances and footprints
in 8 countries. We help enterprises Build,
Establish and Accelerate their business in the
ever changing digital world through our
e-commerce, Mobility, Search Engine Market-
ing, Social Media Marketing, AdEngineering™,
Web and End-to-End Digital Marketing
Solutions.
Codelattice caters many leading brands and
advertising agencies driven by the global
delivery model augmented by Offshore
Development centres in India and Client
Servicing Pockets in other countries.Our
Growth Platforms - Operational Leadership,
Collaboration, Research & Development and
Customized solutions are approached with a
flexible and innovative outlook ‘To Make You
Digitally Immortal™.
Website: www.codelattice.com
Email: info@codelattice.com
Phone: +91 8089005558
24/7 Support - Skype ID: codelattice | www.codelattice.com | info@codelattice.com